There are two types of memories: personal or "lived" memories, and collective memories, which we get from outside, either from other people or from media.
Silence now also speaks volumes. And sending "our thoughts and prayers" simply does not cut it anymore.
For one: Netflix should make delivering the most viewer-friendly ad experience part of its promise and mission.
Thanks to Apple and its one-two punch, the future is bleak for most tracking of consumer data in advertising.
I fear the death of sarcasm is nigh. That would be a shame, since sarcasm can be a useful way to examine hot-button issues more objectively.
Apple's move into VR isn't just a question of if the tech is ready, it's also if the market is ready.
Remember the plot of the movie "Trading Places"? Sound familiar?
Programmatic, banner-built ad tech won't win the CTV market. Winning solutions will operate much more like the ad-tech platforms that built our industry in the 1990s.
Marketers need to understand what is and what isn't true about the death of the cookie. First and foremost, your basic metrics are still accessible in a cookie-less world.
Introducing science into the marketing process may be like having Bill Nye the Science Guy teach you about quantum physics during Saturday cuddle time.