by Steven Rosenbaum on Aug 31, 11:00 AM
A ballroom here, a staircase there. Maybe a tasteful little plaque that says "Generously Underwritten by the Friends of Democracy, LLC."
by Maarten Albarda on Aug 28, 9:46 AM
By pushing TikTok and YouTube into its settlement, Meta eliminates the risk of losing share to noncompliant competitors. My prediction: other digital players will fall in line.
by Dave Morgan on Aug 27, 1:44 PM
Most of us should care about independent measurement anchoring the buying and selling of all advertising in the U.S. Unfortunately, most ad transactions today are based on self-reported numbers.
by Cory Treffiletti on Aug 26, 12:38 PM
Nowadays brands are increasingly tying creator pay to actual outcomes such as sales lift, conversion, and attribution back to the store or the site.
by Gord Hotchkiss on Aug 25, 1:55 PM
When your next-door neighbor is saying you can't be trusted, you should listen.
by Steven Rosenbaum on Aug 24, 12:01 PM
Does AI deserve personhood? And is the software driving your daily computer efforts lobbying you to vote in favor of its economic survival?
by Maarten Albarda on Aug 21, 1:34 PM
Internal audit details from Sony allege undisclosed markups, shell brokers used as financial warehouses, and missing rebates disguised as principal media buying in China.
by Dave Morgan on Aug 20, 4:32 PM
Among the non-intuitive insights about U.S. TV viewing brought to light: Only 30% of U.S. households are "streaming TV only."
by Cory Treffiletti on Aug 19, 2:45 PM
Curation doesn't just make the supply chain more honest. It makes it shorter.
by Gord Hotchkiss on Aug 18, 11:20 AM
Steven Pinker, author of "How the Mind Works," has repeatedly debunked the link between autism and vaccinations -- but not enough people are listening.