Too often have I heard a CMO lament that his current agencies "suck," not realizing the real reason is often the client themselves.
Have you ever tried to read the fine print on an emailed, printed, signed, faxed, counter-signed, refaxed document?
The result of Facebook's algorithm changes: an ideological landscape with a huge chasm where the middle ground used to be.
Apple CEO allowed Trump to take credit for opening an Apple plant that's been open for six years. WTF?
Algorithms themselves aren't biased; they embody the biases of the system from whence they come.
For the most part, digital-born approaches can only make the TV ad world better, with one exception: header bidding.
Now, creativity lies in integrating paid and non-paid or earned media.
The creeping capitalist culture of overworking has firmly embedded itself in the tech industry, where the number of hours you work becomes a proxy of your own worth.
Even as the volume has increased, the depth and variety of information we receive every day has narrowed.
There are simply too many services spending too much money on content that no human can keep up with anymore.