• When Advertisers Try To Associate With The News
    Is including messages of support for Black Lives Matter, or references to the pandemic, beneficial for advertisers?
  • How Can TV Companies Win In Ecommerce-Centric World?
    Could television win as companies save money on real estate, but must spend more on customer acquisition and advertising?
  • The DMP Is MIA, But CDP Is VIP
    What I find amusing is how similar the promise and vision of a CDP is to what was said when we established the DMP category.
  • Why Free News Is (Usually) Bad News
    Two sources chart media bias and shady advertising practices, with a pretty strong correlation between reputable reporting and business ethics.
  • Borat: Freedom Fighter Or Fraudster? Maybe Both
    Lots of people have issues with the new "Borat Subsequent Moviefilm." And that's exactly what Sacha Baron Cohen wanted to happen.
  • Watch Out, Squarespace: Here Comes Mailchimp
    Competition in the martech space echoes the evolution of product digitization.
  • Gaming Is Emerging As Next Dominant Tech Platform
    "Most digital activities (e.g., search, social, shopping, live events) will increasingly take place inside of gaming," according to one report.
  • Media Should Serve, Not Convert, The People
    Without the fairness doctrine (abolished in 1987) in place, far left and far right points of view run rampant and clog the airwaves with nonsense.
  • Lockdown Advice For A Long Winter
    What happens, for example, when an extrovert and introvert are locked down in the same house together -- like my wife and myself?
  • What Are The Ethical Implications Of Technology?
    Technology drives change faster and faster, and we shouldn't assume what is acceptable today will be acceptable tomorrow, says author Juan Enriquez.
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