Contextual targeting with a little bit of data layered over it is extremely effective at delivering a relevant message to a targeted audience.
Is going viral all it's cracked up to be? For example, what if you're targeting a smaller audience?
Real-life characters make up the backbone of "Nomadland" -- people who reject the label of homeless and instead call themselves "houseless."
Major global corporations can still make my jaw drop with their utter social media tone-deafness. For example, Amazon vs. Senator Warren.
Super-fast growth of ad-supported video on demand would move digital platforms into the center of the entire ad ecosystem. Not likely just yet.
How can news outlets still thrive in an age where the news is not so dire and immediate all the time?
Social media is an ecosystem in which sociopaths will thrive.
Inside of Yang's policies are some very different ideas that are more than stump-speech rhetoric.
Let's credit a small number of marketers that have figured out a socially conscious competitive advantage directly linked to their business.
Those of us working in media, advertising and technology CAN make a difference. We have visibility. We have voice. We have leverage.