Transacting on highly automated platforms does not have to be mutually exclusive to having lots of direct dialogue and being fully transparent.

One quandary facing strategists is whether to focus on the fundamentals or do a single stunt-type execution to break through the clutter and bring attention to the brand.

In a recent study, It didn't matter if you were liberal or conservative or lived in Italy or Iceland. More often than not, all messaging fell on deaf ears.

Several trends suggest that perceptions of grievance may be increasing in certain areas like social media and online platforms:

There's a terrifying genre of post going around LinkedIn: "Here's how I went from 0 to 7 million followers in 30 days and you can too."

When will we stop talking about streaming versus linear TV as if they're fighters in a heavyweight championship fight? Viewers don't care.

Somewhere along the way, affiliate marketing went mainstream. We have to give credit to influencers and the creator economy.

What about Anima, the new AI girlfriend touted to "grow your love and relationship skills" with a "no-strings-attached," flirty conversation?

Speakers at The Archewell Parents' Summit, "Mental Wellness in the Digital Age," showed how social media's effect on teens can be catastrophic.

Today, AI in marketing feels overwhelming. It reaches us as an unguided missile. So here are some guidelines to consider.