The programmatic supply chain remains murky, even with the recent trend of larger advertisers that have in-housed the practice.
We need to get out of our digital bubbles and learn about the 80+ million people who lack broadband internet at home.
You can call it a "universal ID," a "cohort-targeted delivery mechanism" or any other made-up name, but a cookie is still just that.
In the past 14 months, I've discovered that friction might be the secret of life.
Should technology take up the challenge to drive innovation to "improve the world," rather than simply change it for economic gain?
It's disturbingly easy for algorithms to absorb, and then reflect, existing prejudice. And now the FTC is watching more closely.
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory.
A marketer that has the data and doesn't take action is useless. Those who do can be superheroes.
Yes, trust in advertising is in decline. But trust in brands -- at least, some brands -- has never been higher.
How about MetaHuman Creator, which aims to create a "unique digital human of the highest quality, complete with hair and clothing"?