by Gord Hotchkiss on Dec 31, 10:00 AM
For all of us, millennials and Gen Z included, we can talk all we want, but until we stop buying, nothing is going to change.
by Steven Rosenbaum on Dec 30, 10:24 AM
Our discussion spanned the current and future role of AI in society, its impact on Gen Z, and the challenges of regulating AI in a profit-driven tech industry.
by Kaila Colbin on Dec 26, 4:26 PM
Moral and social obligations exist year-round, and we should not be elevating them just to warm our hearts on a cold winter's night.
by Dave Morgan on Dec 26, 10:00 AM
While CTV advertising will be digitally (programmatically) planned, sold, measured and optimized, the real-time-bidded and optimized component will shrink, not grow.
by Gord Hotchkiss on Dec 24, 12:20 PM
It's not people who have changed in the last 20 years, but the environment we live in -- a big part which is the media landscape we have built.
by Steven Rosenbaum on Dec 23, 12:00 PM
"A couple of giant companies basically control our children's social lives," said Jonathan Haidt, author of "The Anxious Generation."
by Maarten Albarda on Dec 20, 2:24 PM
It seems IPG's not being on the principal media buying bandwagon was perhaps one of the biggest drivers for OMC's interest.
by Dave Morgan on Dec 19, 12:23 PM
Those of us involved in advertising need to recognize how many of our industry's practices serve to undermine the gathering and reporting of reliable news.
by Cory Treffiletti on Dec 18, 12:13 PM
The notion of authenticity will naturally change as more marketers begin to better understand the necessary balance among sponsored posts, embedded ads and interruptive ads.
by Gord Hotchkiss on Dec 17, 2:39 PM
The degrees of separation between the wild outer fringes of social media and the mainstream information sources that we use to view the world through are disappearing.