by Dave Morgan on May 22, 12:53 PM
CTV ad spend now amounts to more than 31% of all ad spend on TV, a 3X gap between spend and viewing share.
by Cory Treffiletti on May 21, 1:01 PM
AI is still a linear model trained on existing data, while humans are better at being creative because we don't have to be linear in our thinking.
by Gord Hotchkiss on May 20, 1:30 PM
The health anxiety business is booming, thanks to influencers promoting dubious procedures because there is a financial incentive to do so.
by Steven Rosenbaum on May 19, 12:55 PM
The kids portrayed in The Lost Screen Memorial paid with their lives, preventable deaths in a digital landscape built for profit.
by Maarten Albarda on May 16, 2:11 PM
We focus on churning out large amounts of "stuff," while often ignoring the importance of anchoring all that stuff in a compelling big idea.
by Dave Morgan on May 15, 4:26 PM
Why is faux attribution as big as it is? Too much "don't ask, don't tell."
by Cory Treffiletti on May 14, 1:09 PM
Synthetic data is, in my eyes, a stopgap. It is a good trick for predictive analytics to be more reliable, but it's still just predictive.
by Gord Hotchkiss on May 13, 12:00 PM
The more dangerous our environment, the less curious we become.
by Steven Rosenbaum on May 12, 11:07 AM
We've lived through the chaos. We're still living it. But now we've got a glimpse of something better.
by Dave Morgan on May 9, 10:17 AM
First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported.