Why is faux attribution as big as it is? Too much "don't ask, don't tell."

Synthetic data is, in my eyes, a stopgap. It is a good trick for predictive analytics to be more reliable, but it's still just predictive.

The more dangerous our environment, the less curious we become.

We've lived through the chaos. We're still living it. But now we've got a glimpse of something better.

First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported.

Internet time has shifted to scrolling though social media videos, buying products, and sharing videos and memes.

The current U.S.-Canadian relationship is akin to a messy divorce -- and we're the kids caught up in the consequences of that.

It's a wrecking ball aimed at a system Trump doesn't understand -- and likely resents.

Advertisers' need for agencies is transforming, evolving from reliance on execution to reliance on specialized expertise and strategic guidance.

Yes, the famous bank robber who hit banks "because that's where the money is" would figure the money is now in CTV advertising.