by Maarten Albarda on Apr 28, 1:17 PM
Tracking responses to the industry's attempts to "establish common standards for cross-platform measurement."
by Dave Morgan on Apr 27, 3:47 PM
I am going because I want to make a difference, even if only in a small way.
by Cory Treffiletti on Apr 26, 1:40 PM
Onstage at the recent Possible: Miami Marketing Conference, Musk missed an opportunity to speak to brands in a way that would resonate with them.
by Gord Hotchkiss on Apr 25, 1:41 PM
I put together a spread sheet of the 20 happiest countries according to one study, and started looking for the common denominators.
by Steven Rosenbaum on Apr 24, 1:06 PM
"Why isn't there just a huge risk of something truly terrible emerging?" Anderson asked further in a session on AI's innovations.
by Kaila Colbin on Apr 21, 10:53 AM
I don't know a single exercise that provokes more cynicism and eye-rolling than the articulation of company values.
by Dave Morgan on Apr 20, 1:18 PM
If our industry gets its act together, TV ads will become increasingly relevant and less annoying to viewers. If we're really lucky, ads may become delightful more often than not.
by Cory Treffiletti on Apr 19, 2:36 PM
Examining two kinds of marketing tactics: endogenous (keeping within the lines of consumer attention ) or exogenous (drawing attention away from the present context).
by Gord Hotchkiss on Apr 18, 3:06 PM
The search evolution I envisioned 13 years ago -- toward "app-ssistants" who seamlessly find just the right app for your intent -- is taking a lot longer than I thought.
by Steven Rosenbaum on Apr 17, 12:14 PM
Telling a moving story of a young girl caught up in self-hate, Dove addresses the issue of how "social media is harming the mental health of three in five kids."