Peter Mayer Advertising has been named the agency of record for Baton Rouge, LA-based GoAuto Insurance.  While GoAuto has used a number of marketing agencies in the past for project-based work, this is the company’s first AOR appointment.  The agency said that the company would be one of its top-six accounts going forward.   The scope of work, won after a competitive review includes creative, media planning and placement, social and digital.  The agency is tasked with supporting the client’s expansion beyond Louisiana and Nevada over the next several years.  The agency’s first work will break in Q1 2019.  

Valeritas is appointing Deutsch as patient partner agency for the medical tech brand's wearable insulin delivery device V-Go. Deutsch will handle all creative, media, and data analytics for the product's direct-to-consumer efforts. Their first campaign will launch in the first half of 2019 in select U.S. metropolitan markets.   

Tourism Australia has announced the appointment of M&C Saatchi to manage its global creative services account, after a review.  Clemenger BBDO in Sydney and Drogra5 in New York were among the incumbents. Saatchi's pitch was spearheaded by its office in Sydney. Starting next month M&C Saatchi will provide Tourism Australia with global brand, advertising and production services. Tourism Australia Managing Director John O’Sullivan stated, “I think Tourism Australia has set a pretty high benchmark in recent years with its marketing work and the brief we put together for this tender was very much about building upon that. ...

T3 Micro is appointing creative shop Mistress as the hair tool brand's digital and social media agency partner. This is a unique assignment for T3 as the brand has traditionally done all work in-house, including digital and social and this relationship serves as its only agency partner.  Mistress is tasked with driving brand awareness for the T3 Convertible Collection product line, including developing new creative to communicate this line of styling tools across paid social and digital media. The agency’s first work will be released early next year.

Grey was the incumbent on the account, which it first landed in 2009.

French dairy giant Lactalis is consolidating the majority of its global media business under Zenith after a competitive review. A smaller portion of the account has been awarded to Havas. Dentsu Aegis was an incumbent but will be exiting the roster. As “master” agency partner, Zenith will retain the markets in EMEA, APAC and Latin America that it had been servicing prior to the review and take on 11 new ones, including Canada, UK and the U.S. The account will be led from Zenith’s headquarters in London. Client brands include Président, Galbani, Lactel, Bridel, Ambassador, Seriously, Picot, Valbreso and Pride. ...

WorkInProgress has been named AOR for family dining chain Village Inn after a competitive review.   The scope of work includes creative, with TV, online video, radio and digital to support the client’s e-commerce platforms. The agency is tasked with strengthening the brand and increasing brand awareness, affinity, and traffic.   “We were drawn to WIP because of their ability to create breakthrough work that spurs people into action," stated David Craven, vice president of marketing and culinary of Village Inn. "We're in a highly competitive and commoditized category and WIP will help us stand out, meaningfully and authentically." WorkinProgress was ...

Canada Goose has appointed Droga5 London as its new global agency as the luxury outerwear label seeks to raise its worldwide profile. The agency's first work — debuting in January — will focus on what Canada Goose says will honor the Arctic North by showcasing the entrepreneurial spirit and craftsmanship of the Inuit people. 

Hub Strategy and Communication (HSC) was selected by VIPKid to rebrand the online English As A Second Language tutoring program in the U.S. The remit included messaging, visual identity, brand personality and all go-to-market materials. Hub developed the company’s brand guidelines, as well as created and produced a fully integrated campaign including TV, digital and traditional radio, out-of-home, digital display, digital video, and social media. Additionally, Hub handled all media planning and buying responsibilities. The refresh will be rolled over time to U.S. markets such as Dallas/Fort Worth and Atlanta, and is aimed at raising awareness both for potential teachers ...

Children's Hospital of Wisconsin has tapped Cramer-Krasselt (C-K) to be its media buying agency of record following a formal review. Advantage Media served as the incumbent.  C-K will support the hospital’s primary care, regional clinics and other various initiatives through media buying, placement and analytics. The agency, which operates its own proprietary programmatic trading desk, will provide a mix of traditional and digital advertising, based out of its Milwaukee operation. Hanson Dodge handles the hospital's creative.