The Cincinnati agency's assignments focus on three ultra-premium tequilas.

The agency will develop new brand campaigns to promote the plant-based, vegetarian products.

The new digital commerce strategy will launch in July.

Following a competitive review process, Allen & Gerritsen has been selected by Combined Jewish Philanthropies of Greater Boston to expand its national presence and brand recognition with a remit that includes creative, social media and PR.  A&G has offices in Boston and Philadelphia. Established in 1895, CJP is the largest nonprofit organization in Massachusetts, investing in programs that sustain Jewish life and learning, strengthen community, and support people during times of need.  

The campaign will highlight Osmo's education product offerings for children 3- to 10-years-old.

Colle McVoy has been named media & creative agency of record for tire maker Goodyear. The agency posted the news on its Twitter site proclaiming, “We’re flying high! Adding an iconic, innovative brand to our roster deserves a blimp-sized celebration. We are proud to be named media and creative AOR for @goodyear! With a shared vision to pioneer the next era of auto service, we can’t wait to forge the road forward together.” Further details weren’t available. The agency declined to comment beyond the post. Goodyear media contacts did not return an email query requesting confirmation and more information on …

The agency will handle media-buying strategy, planning and execution for all Twins' television, radio and OOH advertising for the 2022 season.

Creative agency David & Goliath (D&G) has been named Agency of Record for San Diego Zoo Wildlife Alliance, the nonprofit that operates the San Diego Zoo and the San Diego Zoo Safari Park. The remit includes creative and brand strategy. David Miller, chief marketing officer, SDZWA said the agency would “help to further evolve the DNA of our brand to better match what we do as a conservation organization globally.”   The first work for the brand will highlight the 50th Anniversary of the San Diego Zoo Safari Park and is tentatively slated for May of 2022.      …

Colle McVoy has been selected as creative agency of record for Perdue Foods after a competitive review. The client previously worked with the Via Agency. Colle McVoy will lead creative strategy and development, digital, and production for all Perdue Foods Consumer Business brands including Perdue, Perdue Harvestland and Perdue Simply Smart. New work will launch this year. Colle McVoy has developed expertise in the food and agricultural category working with clients such as Land O’Lakes, CHS, AGCO, Vermont Creamery and Schwan’s Home Delivery. Perdue is the latest in a string of recent wins for the agency. Recent additions to its client …

Interpublic's MullenLowe New York has been named the US agency of record for Aleve, a Bayer over-the-counter pain reliever brand.  The award followed a pitch that included four agencies.  In addition to US AOR duties, the remit includes being the interagency team lead on the account.  "The MullenLowe team got to the heart of this brand and its role in the world. We're excited to partner with them to bring that to life in a creatively evocative way," stated Jeff Jarrett, North America CMO at Bayer.   The agency’s first work on the account is due to launch in May and the …