City Year is appointing Connelly Partners (CP) as AOR following a competitive review. As AOR, CP aims to increase brand awareness and recruitment among the brand’s target of 18-25 year old’s—in addition to appealing to donors, policy makers and the broader public. CP will develop a refreshed brand platform and digital-first campaign that will launch this summer. The scope includes strategy, creative, digital, media, and production on a national scale. There was no incumbent. Recent advertising work has been handled internally. The non-profit installs young adults for a year of service in public schools in 29 cities across the country. ...
Money savings app Qapital has appointed Forsman & Bodenfors New York as its strategic and creative agency of record. The agency will be responsible for strengthening the long-term brand mission, vision and purpose, as well as help drive customer acquisition. F&B will also develop digital and social assets across a variety of channels to educate consumers about the six-year old platform.
Droga5 has been appointed global agency of record for mobile device maker OnePlus. Droga5 will be responsible for developing an integrated campaign, including: film, print, digital, and experiential elements, for the launch of OnePlus’ latest device in North America. The first major work is expected to debut in the fall.
GYK Antler is named Agency of Record for three brands: Hometown Financial Group, a multi-bank holding company; Emerson Ecologics, a vitamin and supplement distributor; and The Commuter Rail Network in Greater Boston, which is operated by Keolis Commuter Services.
VR company Dreamscape Immersive is appointing Stun Creative as AOR for content marketing and social. There was no incumbent or formal review. Dreamscape is backed by 21st Century Fox and Steven Spielberg. Stun Creative will be responsible for creating and providing promotional materials and services for the client. Stun will work with Dreamscape on its social media strategy, creative ideation, influencer events, and community management across all social platforms.
Tempe, AZ-based marketing agency Zion & Zion has added ISM Raceway as a client. ISM Raceway, located in Phoenix, recently completed a $178 million renovation project and in 2020 will host NASCAR’s Championship Weekend—the deciding races for each of the three NASCAR national touring series. Z&Z bills itself as a full-service national marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services.
Unicef UK is appointing The Community London as the children's charity's strategic and creative partner following a competitive review. The Publicis Groupe-owned agency will launch the campaign to Unicef’s network of influencers stakeholders in June with fully integrated external communications launching in September.
The Dalton Agency has been named media agency-of-record for the Bronx Zoo and the New York Aquarium, both of which are managed by the Wildlife Conservation Society. Dalton will provide media strategy, planning, and analytics services for both the zoo and the aquarium and assist in the launch and promotion of key exhibits and events such as the Dinosaur Safari, Boo at the Zoo, Run for the Wild, Brew at the Zoo, and Treetop Adventure. “We feel privileged to work with the Bronx Zoo and New York Aquarium and to help broaden the reach of their important efforts to save ...
Consumer loan provider Advance America has appointed The Variable as its new agency of record following an informal review. The scope of work includes strategy, design and production, media planning and buying, digital and social media marketing. Advance America has approximately 1,900 locations nationwide.
Hugo Neu Corporation has hired Concept Farm to relaunch its Kearny Point brand, a four-million-square-foot redevelopment project and home to more than 200 businesses located between Newark and Jersey City, N.J. Concept Farm was awarded the business without a formal review and will act as a strategic and creative partner to help Hugo Neu define and develop Kearny Point’s brand positioning for a relaunch, including strategy, creative and interactive.