Texas Tourism has appointed Proof Advertising as its new AOR following a multi-agency review. The incumbent agency was Dallas-based Slingshot.
The Austin-based Proof will lead creative, media and digital duties on the account.
The agency’s first effort will be aimed at travelers from out-of-state and internationally, though the official launch date is still uncertain.
The agency also is still evaluating whether to continue to use previous taglines, including “Texas. It’s Like A Whole Other Country,” or in Spanish-speaking international markets: “Texas. De Todo Un Poco. Y Mas.” (Texas. A little of everything. And more.)
“We owe it to all of our partners in the tourism industry to keep the visitors coming and keep this critical part of the Texas economy strong,” said Bryan Christian, president, Proof Advertising.
The state estimates that visitors spent close to $70 billion in 2016.
Los Angeles ad agency Mistress has been named creative agency of record for Sambazon, maker of açaí berry juices, snacks, sorbets and other products.
Mistress’s remit is to bring brand awareness of the Sambazon brand to açaí loving consumers and new adopters, beginning with a focus on the college-age segment, Millennials and Gen Z consumers.
The agency will use its branding expertise to better define the core attributes of the brand in a campaign being developed for launch in January 2018. The media mix will focus on social, digital, and experiential in order to tell the brand’s social enterprise story.
It’s the second account win in as many weeks for Mistress which last week won an assignment from American Apparel.
DiMassimo Goldstein (DiGo) has been named agency of record for the Bronx Zoo after a review that included a handful of agencies.
As AOR DiGo will be spearheading the iconic organization’s efforts to drive attendance and communicate its brand story.
“Working with The Bronx Zoo is not only the dream of a lifetime,” stated DiGo Chief and Founder Mark DiMassimo, “but it also represents an opportunity to inspire people to enjoy extraordinary experiences that bring them closer to the wonders of the natural world.”
The Bronx Zoo’s parent organization, the Wildlife Conservation Society, is focused on conserving the world’s wildlife and largest wild places, with field programs in regions containing more than 50% of the world’s biodiversity.
Fashion house Lafayette has selected and Isobar and its subsidiary Firstborn for digital and ecommerce duties following a competitive.
Prior digital duties were handled both in-house and across multiple Lafayette 148 agency partners.
As the brand's lead digital partners, the two shops will build a new online presence for the brand that will include original content, in–store and online integration, and a new e-commerce experience.
The assignment is effective immediately with the launch of new assets planned for Spring 2018.
In addition to its own ecommerce site the Lafayette 148 New York collection can be found at more than 400 retailers, including Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus, Bloomingdale’s and Nordstrom.
Lafayette 148 New York also operates four U.S, retail locations including its Concept Store at the 148 Lafayette Street headquarters in NYC, and fourteen retail locations in China.
SK+G has been named advertising agency of record for the Vegas Golden Knights, the city’s new National Hockey League team, which begins play with the new season in October.
Las Vegas-based SK+G will handle ad campaign development and production, and media planning and buying for digital, television, out of home, print and radio mediums.
The Golden Knights is the city’s first professional major league franchise, although the National Football League has approved a plan by the Oakland Raiders to move there in several years after the completion of a new stadium.
Vegas Golden Knights CMO Brian Killingsworth stated, “We were impressed with their passion and creativity. It was also important that we work with a home-grown agency that’s ‘Vegas Born’ just like the Golden Knights. As a member of the Las Vegas community, we want to support local businesses.”
SK+G bills itself as a lifestyle marketing agency and specialist in launching, repositioning and transforming brands. The agency has partnered with firms including MGM Resorts International, Wolfgang Puck, Andre Agassi, Four Seasons, Montage Hotels & Resorts, Galaxy Macau, Borgata and ARIA.
Interpublic’s UM has won a four-way competitive pitch to become the exclusive UK media agency and lead agency for Europe for financial technology company iZettle.
UM will handle all planning and buying for iZettle on an ongoing basis.
Edgar Rouwenhorst, CMO at iZettle, stated, "UM was selected on the strength of a standout response to our brief. We wanted to work with a UK-based agency that would both inspire us with a data-driven approach and understand how fast we and our industry are evolving.”
iZettle was founded in Stockholm in 2010 and is a provider of portable credit card terminals for small businesses. Currently it’s focused in Europe but has a Brazilian operation. It launched into the UK in 2012. The company now operates in 12 countries.
The Minnesota Twins baseball team has selected Minneapolis-based creative agency Carmichael Lynch as its agency of record following a review.
The Interpublic agency said it will handle brand strategy, creative, and media planning and buying, including TV, radio, experiential, website, digital display and collateral design for the team.
“The Minnesota Twins are thrilled to be in partnership with Carmichael Lynch as we collectively work to grow our brand and develop deeper connections with our fans and community,” stated Twins President and CEO Dave St. Peter.
The Twins had been working with Periscope as AOR since 2004 but earlier this year the team decided to end the relationship. According to sources the parting of ways came after the team opted not to embrace a new integrated campaign proposed by the agency, designed in part to address lagging ticket sales after the team’s dismal season last year when it lost more than 100 games.
Currently the team is a distant second place in the American League Central Division behind the Cleveland Indians and playing a little bit better than .500 baseball.
Periscope developed the "This is Twins Territory" campaign which is credited with helping win a new Major League Baseball stadium for Minneapolis. ESPN The Magazine once called the old Twins stadium “the worst venue in sports.”
Los Angeles-based ad agency Mistress has been awarded the marketing account for the wholesale division of clothing brand American Apparel following a competitive review.
The agency’s first work for the brand will target B2B designer and decorator clients along with wholesale distributors through a campaign across both traditional and digital media.
Founded in 1989, American Apparel is known across the globe for its “ethically made, sweatshop free clothing,” according to the company, and has developed a strong following among Millennials.
Earlier this year the brand, which was in bankruptcy, was acquired by Canada’s Gildan Activewear at auction for a reported $88 million with intentions to relaunch the brand.
“American Apparel is an icon that has inspired generations,” stated Blake E. Marquis, executive creative director at Mistress. “We are totally proud to be relaunching this iconic brand within printwear markets globally; a brand that is synonymous with Los Angeles and ethically made, sweatshop free apparel.”
The American Apparel account creative work will be led at Mistress by Marquis and Damien Eley, also an executive creative director at the agency.
On-line rental company Airbnb has selected Wieden + Kennedy as its new global AOR, the companies have confirmed.
The selection came after a review that began earlier this year. The incumbent was TBWA/Chiat/Day, which did not participate in the review. The other finalist was DDB.
The agency tweeted, “We're deeply honored to announce our partnership with @airbnb an inspiring values-driven global company changing the world.”
The Saint Lucia Tourist Board is appointing Translation as its new agency of record to help the Caribbean island move beyond blue skies and beach-centric advertising.
The agency will develop a fresh brand story and marketing communications strategy that highlights Saint Lucia's "unique natural assets and national identity." The island, which is located in the south eastern Caribbean, did not suffer serious damage from Hurricane Irma.
Translation will also work to link tourism efforts to key economic growth sectors, such as real estate, village-tourism and agriculture.
The agency’s first creative efforts will debut in late 2017 or early 2018.
This partnership follows the election of Saint Lucia Prime Minister Allen Chastanet, who took office in June 2016. Chastanet, who was previously the nation’s minister of tourism, is seeking to boost the island’s tourism industry, in part to provide more opportunity for citizens to participate in the sector.
According to the Caribbean Tourism Organization, tourist visits to the Caribbean increased by 4.2% in 2016, and cruise passenger arrivals grew by an estimated 1.3%. The area attracted 29.3 million visitors in 2016.
Central BBQ has selected Denver-based LRXD as its first AOR after a competitive pitch involving a number of other undisclosed agencies.
Now with three restaurants, the Memphis-based eatery has ambitious plans to expand throughout the Southeastern U.S.
The scope of LRXD’s work will include everything from positioning the brand to creating and implementing an integrated campaign that involves traditional advertising, brand identity, digital, web design, social media, in-store materials, events and promotions.
The agency’s first work for its new client will break in the fall.
London-based creative digital and social agency Impero has been appointed lead digital agency for Richmond sausages and is tasked with delivering a refreshed digital strategy and content for the brand, which dates back to 1889.
Impero won the digital strategy work for Richmond, part of the Kerry Foods Group, following a formal review. They will work on the brand to align its online presence with the launch of their new "The Nation’s Favourite" TV ad, created by Saatchi & Saatchi.
Impero’s work on the brand kicked off with the launch of Richmond’s new website to align their digital property to their recent brand relaunch earlier this year. Impero will continue to support "The Nation’s Favourite" campaign message at a digital level providing strategic oversight and content production alongside an integrated media strategy. The work will tie in with the rollout of new brandpackaging and overall repositioning of the product.
Financial services company Barclays has decided to move its global media account to Omnicom Group after a review that began earlier this year, according to sources.
The incumbent was WPP’s Maxus, now in the process of merging with sibling agency MEC into a new entity called Wavemaker.
Barclays spends and estimated $80 million on measured media annually according to Campaign, which had the story first.
OMD reportedly led the pitch for Omnicom while sibling agency Hearts & Science also participated.
The agencies declined to comment as did ID Comms which managed the review process for Barclays.
Milan-based spirits giant Gruppo Campari has selected WPP—more specifically a team within the holding company—to be what the firms are calling a “preferred global partner” for marketing and communication services.
WPP has formed a new entity called “Team Compari” that will provide an array of services for the client. Under the new agreement Gruppo Campari can cherry pick agencies for advertising, public relations, media investment, digital, data management, research and branding services both internationally and locally.
"This agreement with WPP allows us to choose amongst a wide array of best-in-class options for our brand building purposes at global level,” stated Bob Kunze-Concewitz, Gruppo Campari CEO. “WPP’s strategy of offering the customer horizontal access to every marketing and communications discipline guarantees us very important strategic synergies.”
Team Campari will be based at offices in Milan, near Gruppo Campari's headquarters.
The client’s portfolio includes over 50 premium and super premium brands, including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.
Luxury and performance automaker BMW is has appointed Serviceplan as global communications lead for BMW Aftersales following a formal review. This is a new account developed by bringing several responsibilities under one umbrella, including winter tires, spare light bulb replacement and service packaging. Previously these messages were divided in several smaller accounts.
The responsibilities include support with drafting a "modular" communication strategy that can be adapted by specific markets as well as all advertising media. “The identification of best practices in the individual markets as well as setting up a hub function for targeted sharing of knowledge is also important," the agency stated.
The account will be led by managing directors Till Hohmann for creation and Florian Strauss for consultancy. On the customer side, Dr. Mark Leach, global head of aftersales communication at BMW & MINI, is responsible for the account.
"The topics of individualization and digitization will play an important role in our work in order to offer the customer a convincing Aftersales experience,” stated Hohmann.
The agency is based in Munich.
As Snapple rolls out its new "A Taste for Life" brand positioning, the American beverage brand is appointing BMB to develop content specifically for the UK market. Previous marketing efforts in the UK have adapted U.S. content for UK social channels.
BMB is a familiar face to Snapple, currently handling advertising duties for Rubicon, which is part of Snapple UK distributor AG Barr’s portfolio. In 2015 the Dr Pepper Snapple Group, Snapple’s U.S. brand owners, agreed to a deal giving AG Barr rights to sell Snapple under license in Europe.
The aim of this new Snapple social strategy will be to develop brand awareness and encourage UK consumers to try the juices and iced tea drinks.
Concurrently, Dr Pepper Snapple Group is refreshing the Snapple brand, including the recent introduction of a 16-ounce plastic bottle that looks and feels just like its iconic 16-ounce glass bottle, complete with a metal cap that “pops” when opened. Both bottles, of course, will continue to showcase 'real facts' on their lids.
"As Snapple hasn’t been advertised in the UK for many years, we are excited about the prospect of unlocking this love through Snapple’s social channels with content made by and for a UK audience - introducing a new generation of consumer to the delights of the Big Snapple," stated Owen Farrington, executive digital director, BMB.
The Hershey Company has trimmed its U.S. agency roster down to two agencies, including Anomaly and CP+P, both part of MDC Partners.
The company confirmed that Havas Group’s Arnold will be leaving the roster at the end of the year.
According to its annual report Hershey spent a little more than $520 million on advertising in 2016.
“Hershey is committed to becoming an innovative snacking powerhouse and growing our brands through insight-driven, consumer-centric marketing,” stated Ronalee Zarate-Bayani, Head of Integrated Marketing and Digital Advancement, The Hershey Company.
“The decision to evolve our agency roster is never easy. Arnold has been a valued partner for over a decade and has played an important role in building our brands and growing our business. We thank Arnold for their work, passion, dedication and partnership over the years.”
Zarete-Bayani added, “We are excited to continue our journey in developing great integrated marketing with the teams at Anomaly and CP+B. Amidst an ever-changing landscape and shifts in consumer expectations, this evolution will enable Hershey to excel with engaging, brand building creative campaigns and evolve our modern marketing capabilities with best-in-class practices.”
The Hershey, PA-based confectioner reported revenues of approximately $7.4 billion last year. Its brands include Hershey's, Reese's, Hershey'sKisses, Jolly Rancher, Ice Breakers and Brookside.
Interpublic’s Initiative has been awarded global media duties for the Carlsberg Group after a formal review, the client has confirmed. The incumbent was OMD and the appoint is effective January 2018.
The brewer spent about $1 billion last year on marketing worldwide according to its annual report. Global media expenditures weren’t immediately available.
The company has taken a lot of its content efforts in-house in recent years and just last week staged a Ted Talk in Copenhagen using hologram technology to enable the firm’s long-dead founder J.C. Jacobsen to make the presentation.
In addition to its flagship brand, Carlsberg Group labels include Tuborg, Ringnes, and Falcon. It has also has a joint-venture brewery with Brooklyn Brewery in Eastern Europe and, separately, several distribution agreements with BB.
Initiative declined to comment on the win but Carlsberg issued this statement:
“Following a competitive pitch, Carlsberg Group has appointed Initiative as agency of record to manage its global media planning and buying business, replacing the incumbent OMD. The appointment is effective January 1st, 2018.
Initiative was selected based on their excellent planning and buying expertise, unique proprietary tools, digital capabilities, transparency and the quality of their teams.
We would also like to extend our thanks to our incumbent agency, OMD, who have
been a great partner over the years, and also to all the agencies who have put in the time and effort to participate in our pitch.”
Lime-A-Rita, the Anheuser-Busch malt beverage brand targeted to women, has selected Fallon as its new ad agency after a review, the brand confirmed today.
The five-year old brand, designed to taste like a margarita, previously used FCB for creative duties.
The brand issued this statement:
"Lime-A-Rita has hired Fallon as the brand’s new Creative Agency of Record, effective immediately. With extensive experience in both the CPG and beverage industries, Fallon brings an energetic, fresh perspective to the Lime-A-Rita brand. We maintain strong female leadership on both the brand and agency teams, and are looking forward to sharing our new creative with Lime-A-Rita drinkers across the nation in 2018."
Separately the brand confirmed today that it has signed on as an “official sponsor” of the National Football League for the first time.
"We are extremely excited that Lime-A-Rita will be activating with the NFL for the first time through our partnership with Anheuser Busch," said Renie Anderson, SVP, Sponsorship & Partnerships Management for the NFL. "There is a large cross-over between NFL fans and Lime-A-Rita drinkers, especially in the female demographic, and we feel this beverage provides our fans another option to enjoy responsibly while watching NFL football."
EP+Co has been named AOR for Knoxville, TN-based, Cellular Sales, said to be one of the largest Verizon Wireless retailers in the U.S., following an informal review.
There was no incumbent; the 600-store retailer currently operates with an in-house marketing team so the duties will be split on a project-by-project basis..
EP+Co's scope will include brand, strategy, content, digital media (buying and creative) as well as customer relationship management. EP+Co will also oversee local targeting efforts when needed.
"They work hard to complement our team and enable us to leverage our in-house talent more effectively," stated Jay Witherspoon, director of advertising, Cellular Sales.
The agency's goal will be to develop a unique voice for Cellular Sales that "amplifies their expertise and authority in the wireless space by encouraging others to do more with their devices and (Verizon) network," according to the agency.
Retail giant Macy’s has selected BBDO New York as its new creative agency of record after a competitive review.
The firm spent nearly $700 million last year in measured media according to Kantar Media.
Macy’s confirmed the selection and issued this statement today: As part of the next evolution of Macy’s marketing approach and following a closed review among a select group of agencies, we have selected BBDO New York as our new creative agency of record, effective immediately. BBDO New York will be a great partner for us as we execute our ‘Familiar to Favorite’ strategy centered on building Macy’s brand love, fashion authority, loyalty and value.”
The selection comes just days after the retailer disclosed a series of organizational changes designed to improve the company’s future performance, including the including the hiring of Hal Lawton as president, the unveiling of a streamlined merchandising operation and an enhanced focus on the company’s data analytics capabilities.
Lawton joined the company from eBay where he had been SVP, eBay North America, overseeing all aspects of eBay’s Americas business unit, including marketing, merchandising, operations, business selling, consumer selling, and advertising, as well as global responsibility for shipping, payments, risk, and trust.
The merchandising restructuring includes the consolidation of three functions – merchandising, planning and private brands – into a single Merchandising function to be led by Macy’s veteran Jeff Kantor and organized around five business units (Ready-to-Wear, Center Core, Beauty, Men’s and Kid’s, and Home). Feeding into this new merchandising structure are strengthened customer insights and data analytics, which the company is expanding to include inventory replenishment and pricing capabilities.
BBDO’s prospects in the review might have been helped by the fact that a former retail specialist there moved to a senior marketing position at Macy’s recently. In May, the retailer hired Jim Reath as its svp of marketing. He joined the company from BBDO where he was head of retail at BBDO New York.
Previously Macy’s had worked with several agencies including JWT, Figliulo&Partners and BBH among others.
London-based creative agency ODD is expanding to the U.S. with a New York office after winning the Perry Ellis global integrated account. Campaign had the news first.
The win came after a formal review.
Kathryn Jubrail, managing partner, will lead the New York office. ODD is part of the Next 15 Communications Group, which acquired the agency in 2015.
Domino's Pizza, the Ann Arbor, MI-based food chain, has extended its agreement for advertising and related services with MDC Partners’ CP+B through 2020, the client announced Monday.
The agency will continue to handle creative, brand strategy, media planning and digital initiatives as it has through a decade-long partnership that Domino’s said has been “marked by ever-increasing business achievements.”
"Lengthy creative agency partnerships are rare, to say the least,” stated Joe Jordan, chief marketing officer, Domino's. “But after looking at what we've accomplished with CP+B, it should not be shocking. Together we have built a legacy of creative work founded on uncommon honesty at every turn. In the process, we formed an unrivaled collaboration in which CP+B is a true extension of our team. We're looking forward to creating the next series of game-changing ideas together."
Domino's, with CP+B’s help, began a brand transformation with the 2010 "Pizza Turnaround" campaign, during which the company admitted its pizza was pretty lousy. And the honesty, and improvements in the product and delivery and ordering services helped Domino’s achieve record-setting sales.
CP+B has made contributions beyond advertising including building the company’s so-called “DXP” (as in “delivery expert”) pizza delivery vehicle in 2015, to launching a wedding registry earlier this year.
The agency has also helped Domino's ramp up ordering platforms and loyalty programs. Domino's now generates 60 percent of orders via digital channels in the U.S.
Founded in 1960, Domino's Pizza now has more than 14,200 stores in over 85 international markets. It reported global retail sales of nearly $10.9 billion in 2016, with more than $5.3 billion in the U.S.
The Cordish Companies has appointed Cramer-Krasselt (C-K) as agency of record for its Live! Casino & Hotel following a formal review. Previously the Hanover, Maryland-based destination worked with several agency partners.
C-K's New York office will oversee advertising, direct marketing, digital marketing, outdoor, onsite promotions, research, social media, search engine marketing, media buying and planning, including programmatic.
The agency's objective will be focused on differentiating Live! in an increasingly competitive marketplace. The number of gaming establishments near Live! has greatly expanded in the five years since it opened. New work will also include marketing efforts for the new flagship Live! Hotel, a 310-room, $200 million project currently under construction.
“We love to help leading brands who now find themselves in challenging situations bring their unique perspective to consumers," stated Nancy Aresu, EVP/general manager of C-K, New York. "Through the pitch, we mined data that proved to us and Live! that in a business where every day matters, there were many opportunities left on the table to get back business and create more loyalty. We plan to do just that.”
According to public financials, the destination earned $46 million in July from both slot machines and table games, down 22.5% from July 2016. The facility operates 3,910 slot machines and 190 table games.
This review was facilitated by Lisa Colantuono of AAR Partners and began in January, 2017
Tailored Brands has named EP+Co as its new AOR for Men’s Wearhouse in the U.S. and Moores Clothing for Men in Canada following an informal review. Phenomenon served as the incumbent agency.
The appointment is part of an effort, including a new ad campaign, to shift the client’s brand positioning from the clothes to more of a focus on the men who wear them.
The new approach is based in part on the insight that men spend 99.5% of their lives not shopping for clothes. "The brand promise has always been to give men more confidence by helping them like the way they look," says Matt Stringer, EVP, Marketing, Tailored Brands. "This new campaign is driven by a spirit of self-acceptance that clothes should fit the size of the man - not just S, M, L or XL."
The strategy is to change the way men buy suits, by making custom as easy and affordable to buy as a suit off the rack. "We recognize our consumers’ lifestyles, their desires and what it means to be a part of modern manhood," says Stringer.
New creative will support the fall/winter campaign across broadcast and online content, particularly via Men Wearhouse's YouTube channel. The retailer is also ramping up its digital mix, particularly social, with content from influencers like Joseph Abboud, the NBA Coaches Association and GQ Magazine."
The Men's Wearhouse U.S. ad budget was $56.35 million in 2016 down from $67.67 million in 2015, according to Kantar Media.
Philly Pretzel Factory has selected Fuseideas as its brand agency following an review of more than 20 east coast shops. The soft style pretzel chain previously worked with Krash Creative in Raleigh, NC.
Fuseideas will work with Philly Pretzel Factory’s director of marketing, Adam Terranova to develop a new brand identity, including research, positioning, messaging and marketing as well as creative development for the franchise with over 170 locations in 14 states. The shop is also located inside several Walmart stores.
Families will likely be one target demographic for the new creative. Youth sports, such as Little League baseball and soccer games and school comprise a core part of its business.
First work from Fuseideas is expected to launch early in 2018.
“Fuseideas is coming aboard at a pivotal time in the growth of the Philly Pretzel Factory brand, as we chart a course for a compelling brand message and increased sales for both existing locations and locations in new markets as we expand geographically," stated Terranova. "Our leadership team felt that Fuseideas was the right choice based on their food experience, creative energy and track record of achieving results.”
Online music streaming service Spotify has selected UM, part of IPG’s Mediabrands for global media duties, the client has confirmed.
Global billings weren’t immediately available but Kantar estimates the firm spent more than $16 million in the U.S. last year.
Spotify is reportedly making plans to go public later this year or early in 2018. According to Reuters, the music service is currently valued at $13 billion.
A Spotify spokesperson issued this statement: "We have selected UM as our global agency of record. There are no additional details to share at this time."
Last fall WPP’s Data Alliance and Spotify entered into a global partnership whereby the two companies said they would collaborate on data and insights, creative, technology, programmatic solutions, and new growth markets.
New York-based advertising agency Barker has been appointed lead creative and strategy agency for cold weather gear and slippers brand ISOTONER, part of totes>>ISOTONER.
In addition to creative and strategic duties, Barker will handle media buying and planning, e-commerce optimization, B2B strategy and new product introduction.
The appointment came after a formal review. It was not immediately clear if the client was working with an incumbent agency. Kantar Media didn't show any measured media spending for the firm in 2016 or so far this year. In 2015, the firm spent an estimated $32,000 on measured media per Kantar.
“At ISOTONER, we are transforming our brand, accelerating innovation, and engaging with our consumer wherever she wishes to be engaged,” stated Dan Rajczak, CEO totes>>ISOTONER. “In BARKER, we found a like-minded agency with both expertise and agility.”
In 2014 totes»ISOTONER was acquired by private equity firm Freeman Spogli & Co., Investcorp and members of the company’s senior management team. The acquisition price, including fees and expenses was $525 million according to Moody’s.
Pernod Ricard has called a review for its Malibu coconut-flavored rum brand in the UK, Campaign reports.
The move comes shortly after the appointment a new UK marketing director at the brand—Philip Ainsworth.
In the U.S., which is not part of the review, the brand uses a number of agencies a number of which collaborated on the client’s “101 Days Of Because Summer” campaign, which is still ongoing.
MGM China has appointed a combined team from OMD and Xaxis to handle the media strategy for the company’s new US$3.3 billion integrated resort in Macau, MGM COTAI, which will be launched during the fourth quarter of this year.
J Walter Thompson, which was appointed as Agency of Record in January, led the selection of the two media specialists, and will oversee the
partnership as the integrated agency lead.
OMD will be responsible for integrated media strategy, planning and buying in Guangzhou and Hong Kong and also oversee all above-the-line placement, search and social assets across Hong Kong and China.
Xaxis will handle all programmatic display and video advertising across targeted territories in Asia Pacific.
Japan-based automaker Nissan is shifting its global creative assignment for its luxury brand Infiniti from MDC Partners’ Crispin Porter + Bogusky to sibling agency 72andSunny without a review, according to Adweek, which broke the story. According to Adweek CP+B has retained its status as U.S. creative agency of record while 72andSunny will oversee the global creative effort.
Terra Origin has appointed BigEyedWish its first AOR following a formal review. The New York-based company sells dietary and nutritional supplements, vitamins and other health-related and performance enhancing products.
BigEyedWish will handle all advertising and marketing initiatives including packaging, branding, social media management, digital and ecommerce. Their first collaboration will include a website and Facebook ads with a fuller campaign debuting September 14.
"We want to build a lifestyle brand and BigEyedWish is able to create the right narrative and drive the message at each consumer touch point, from the branding and packaging to social and digital," says Eric Fuller, VP marketing, Terra Origin.
Fuller, a former PepsiCo marketing executive, says he wants to raise the standard in supplementation and healthy living, while driving transparency with customers across all products and messaging. The brand is looking to bridge the gap between consumers and products using premium, high-quality, natural ingredients grounded in the latest research.
Online auto retailer Vroom has appointed Anomaly, part of MDC Partners, as its first agency of record.
Anomaly will work with Vroom on building the 3-year-old startup’s brand and generating national awareness with its first nationwide integrated campaign. The work is being led from the agency’s New York office.
Vroom has created an online private-seller acquisition service for used and reconditioned vehicles. Purchased vehicles are delivered directly to the consumer.
Last month, the firm announced that it had raised $76 million in venture capital funding. That financing round brought Vroom’s total equity funding to $295 million since inception.
Commenting on the agency selection Vroom CEO Paul Hennessy stated, “Given their stellar reputation, it was hardly surprising that Anomaly knocked it out of the park. From their creative work to their communications strategy and their data-driven approach to marketing, the entire team impressed us.”
Clothing retailer Express Inc. has selected WPP’s VML as its agency of record, after a formal review.
VML will lead the brand’s consumer strategy across marketing, paid media, search, analytics and consumer sales optimization.
The retailer spent an estimated $18.5 million on ads in the U.S. in 2016, down from about $20 million in 2015, according to Kantar Media.
Headquartered in Columbus, Ohio with a New York design studio, Express targets young adults in the 20-to-30-year-old range.
The firm employs about 18,000 people in over 650 retail stores.
The account will be led out of VML’s Kansas City Office.
Digital advertising agency Beeby Clark + Meyler has been selected by baby stroller and furniture maker Stokke to oversee its paid search and digital advertising programs in the U.S.
“BCM’s strong expertise in the early childhood market combined with their creative approach to media makes them an ideal partner for Stokke,” stated Radhalin De Leon, e-commerce specialist at Stokke. “Given their track record of success, we’re confident BCM will help us grow our presence on digital and, in turn, our business.”
BCM, with offices in New York and Stamford, CT has worked with other clients in kid-related fields such as Kindercare, and Houghton Mifflin Harcourt (early learning app).
Gaming giant Ubisoft has added Dallas-based shopper marketing agency Shoptology to its agency roster after a competitive review.
The French videogame developer is well known for titles such as Assassin’s Creed, Just Dance, and Far Cry. It hired Shoptology, part of the Project Worldwide agency network, to help it gear up for the 2018 launch season.
The agency, which counts Walmart, Dean Foods, and PepsiCo among its top clients, will help Ubisoft release a slew of new and sequel titles next year including the recently announced Skull & Bonesand Starlink: Battle for Atlas.
Said Linda Murphy, Ubisoft’s associate director of shopper marketing and insights: “Shoptology’s strategic approach, creativity, and retail knowledge will make the agency a valued addition to the team. We aim to deliver original and memorable gaming experiences across all popular platforms and Shoptology will help us get our rich portfolio of world-renowned brands into consumers’ hands through ideal retail experiences.”
Last month Ubisoft selected IPG media shop UM as its new U.S. media AOR.
Panama Jack has dealt MARCA digital and social AOR duties following an informal review. There was no incumbent. The lifestyle brand previously used a variety of agencies.
MARCA will be responsible for all social platforms as well as email marketing, search, digital display, website redesign and e-commerce. Their first collaboration will debut later this summer.
Founded in 1974, the privately-held company is best known for its sunglasses, eyewear, apparel and home furnishings. Annual revenues are estimated to be $4.5 million.
Church’s Chicken, the 65-year old quick service restaurant chain has appointed J. Walter Thompson Atlanta as its new ad agency, after a review.
Church’s confirmed that its previous AOR was Made Movement of Boulder, CO. The two parted ways late last year and the company recently worked with San Francisco-based Erich & Kallman on a project basis and will be using their work through the end of 2017.
The agency is tasked with helping to devise a new brand positioning for the company. The agency will work with company executives, franchisees and other business partners to develop the new positioning.
JWT Atlanta will lead messaging strategy across all consumer touchpoints. Creative content will be led by Vann Graves, who serves as CCO for the agency. The new campaign is expected to break in early 2018.
The review came shortly after the arrival of Hector Munoz as evp and global CMO at the QSR chain. “Throughout the selection process, JWT’s leadership continued to demonstrate great passion for our brand, franchisees and guests,” Munoz stated. “We believe the agency’s enthusiasm for our brand will resonate through the creative in meaningful ways that will engage and delight our guests and drive transactions.”
The chain was founded in San Antonio, TX and now has more than 1,650 locations and more than $1 billion in annual sales.
Yamaha Music Europe, a subsidiary of the big Japanese maker of musical instruments and other products has appointed FCB Hamburg as its new ad agency following a competitive pitch.
The agency’s remit includes a multi-faceted advertising campaign for the company’s Audio and Video (AV) product divisions, including Hi-Fi systems and components, speakers, sound bars, home theater systems, headphones and related apps.
The primary objective of the campaign is to position Yamaha’s AV products as having "unrivaled" quality and functionality in the home. “As a part- time drummer myself, I know just how important great quality is in music and our campaign for Yamaha Music emphasizes this quality and we’re very excited about bringing this campaign to life”, stated Daniel Könnecke, who’s been CEO at FCB Hamburg for the past two years.
“Our customers are as sophisticated as our products, and the team at FCB Hamburg has successfully mirrored this thinking with a convincing campaign,” added Jean-Philippe Wildeisen, Project Leader of Yamaha Music Europe, who is responsible for the communication strategy at Yamaha.
The campaign will include video, point of sale, and in multiple digital channels. All or parts of the campaign will roll out in Germany and the Benelux, the UK, France, Scandinavia and Italy.
Coty has selected R/GA to handle creative marketing for its recently acquired hair care brands Clairol and Wella after a review.
The story was first reported by Adweek.com which received a statement from the company attributed to company svp Rosa Ajjam:
“Appointing R/GA will bring a new level of creativity and excitement to the Wella and Clairol brands...R/GA shares our bold ambitions and we’re confident that they are the right fit for the brands.”
Columbia, MD-based Marriner Marketing Communications has been selected as the new agency of record for the Maryland Office Of Tourism after a formal review.
The agency’s new 5-year contract runs through May 2022 and specifies that it will be responsible for both creative and media placement, the latter having a value of at least $17 million according to the office’s tourism marketing and development plan for its fiscal year 2018.
Marriner noted that Spurrier Media Group, with which it frequently partners on projects, will provide support and additional insights for media strategy.
“Marriner’s strategic approach outlined a clear road map for how to generate more customers, jobs and revenue in Maryland,” stated Liz
Fitzsimmons, managing director of the Division of Tourism, Film and the Arts. “We have great chemistry with the Marriner team and look forward to working together to champion the state and build
Plans call for a new marketing communications strategy, including a new campaign, which will highlight the state’s attractions, accommodations and services.
Marriner Vice President of Strategic Partnerships David Melnick stated, “Our team is a great blend of Maryland natives and residents from other states. This combination of knowledge and perspective will help us showcase all the reasons that Maryland is a must-visit destination.”
Ferrellgas Partners is appointing DEG as its first AOR underscoring a new industry trend among clients selecting digital agencies as full-service partners.
DEG will work on both digital and traditional advertising for the client. This scope encompasses activities such as direct mail, local marketing and more.
This relationship has evolved over the last few years. In 2015 the nationwide propane distributor conducted a review for a digital agency and selected DEG. Under that partnership, a few different projects were initiated, including a revamping of Ferrellgas’s website and the development of a brand messaging campaign that was supported by a paid media program.
The results spurred Ferrellgas to broaden the the agency relationship to an official AOR role. DEG’s "unparalleled understanding of technology and data" plays a crucial role in storytelling, the client stated.
The agency's first multi-faceted campaign as AOR--“Fueling What Matters to You”--will roll out in the coming weeks.
Giant health insurer UnitedHealth Group has issued a request for information about what it called “the changing media landscape.”
Agency sources described the RFI as a prelude to a review.
A company spokesperson issued a short statement, declining to comment further on the matter:
“As a part of our normal course of business, UnitedHealth Group issued a request for information (RFI) to several media agencies regarding the changing media landscape, agency capabilities and various models that could support a variety of needs for an organization of our scale."
That scale is pretty big. Last year the firm generated nearly $185 billion in revenue. Last week it issued second quarter results reporting revenue of $50.1 billion, up 8% over Q2 2016.
The incumbent(s) on the account weren’t immediately clear. According to Kantar Media, the client spent an estimated $240 million on measured media in 2016.
Michelin, the French tire manufacturing giant has awarded Havas Media its global media business, the companies have confirmed. The selection followed a competitive pitch and the business will shift to Havas Media this month.
The company spends and estimated $100 million annually on ads globally and more than $25 million in the U.S.
Adweek, which had the news first, reported that incumbent MediaCom participated in the review.
Claire Dorland Clauzel, the client’s Executive Vice-President Sustainable Development, Brands , External Relations, Member of the Group Executive Committee, issued a statement:
"We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey and helping us master communications in the digital age."
Ad Age, relying on “multiple sources familiar with the pitch process,” reports that McDonald's has selected seven entities to be certified as agencies to work with its regional advertising co-operatives.
The selections are part of a broader initiative that the fast food giant has undertaken to overhaul its regional and local advertising efforts.
The entities include Bernstein-Rein and Fahlgreen, which are working as a team; Moroch and Stern, working as a separate team; Davis Elen, H&L, Doner, Lopez Negrete and Zimmerman.
According to Adage, “The pitch process is still ongoing for the certified agency groups, which must now present to co-ops to try to win their business.”
Brinker International has selected O’Keefe Reinhard & Paul (OKRP) to join its roster representing Chili's Grill & Bar following a review. Their first project will launch in early fall 2017 and run through the second quarter of 2018.
Earlier this spring, Chili's split from creative AOR Hill Holliday after 10 years. The agency shift coincides with the arrival of new Chili’s EVP/chief marketing & innovation officer Steve Provost. Provost joined Chili’s in March after running Brinker sister brand Maggiano’s Little Italy for the past seven years.
Provost is entering the Chili's marketing department with a fresh perspective and evaluating all aspects of the marketing plan, said Brinker CEO Wyman Roberts during a recent earnings call with analysts. One change is bypassing the official AOR relationship in favor of working with shops on a per-project basis.
There is no word on the creative direction for the account. "We're not trying to convince somebody to come to Chili's that's not coming," said Roberts. "It's really about getting folks that have an affinity for the brand to come more often or to increase some frequency."
So far this year Chili's has balanced its messaging with a "mix of value, innovation, and quality,” per Roberts.
In January, for instance, it introduced a new "3 FOR ME" value promotion before transitioning in February to higher-priced smokehouse combo meals. According to the company this balanced marketing approach helped to deliver better than expected earnings results for the first half.
Chili's advertising budget was $129 million in the U.S. in 2016, up from $117 million in 2015, according to Kantar Media.
The review was led by Dallas-based consultant Mzyme Marketing.
Non-profit Rise Against Hunger has selected French/West/Vaughan (FWV) as its AOR following a review of 17 agencies. FWV will be responsible for strategic planning, creative design, writing, earned and social media, program activation, event management and partnership development for the organization aimed at ending world hunger by 2030. Campaign components will roll out over the next several months, with a full campaign set to launch in 2018.
Miller Lite is switching creative responsibilities from 180LA to DDB Chicago. Both agencies are owned by Omnicoim Group.
"This transition will be seamless as we are keeping the business within the Omnicom family. We are moving some of the best creative talent from our previous agencies 180LA and Juniper Park, into a new team at DDB in order to have a best-in-class creative and planning team," said David Kroll, CMO, MillerCoors in a statement to distributors.
The brewer will also be "strengthening our relationship with DDB by moving global creative for Miller Genuine Draft to DDB's London-based agency Adam & Eve," said Kroll.
MolsonCoors has big plans for Miller Lite to "align and enhance" the global reach of the alcohol brand. "In an increasingly competitive industry, it’s crucial that we reward agency partners that share our commitment and vision for the future. We have the right brand purpose, the right brand world and the right creative to bring it all together. Now we have the right team in place to capitalize on the opportunity in front of us," says Kroll.
The company has begun a packaging realignment where the white can used in the U.S. is being adepted to all markets globally. The packaging roll out is scheduled to completed by the end of the year.
Miller Lite has also started to roll out new creative as an extension of the "Spelled Different, Brewed Different" campaign. With the tagline "Hold True," the brand is conveying the message the message that beer has not compromised on taste over the years.
Power Tool maker Chervon has appointed The Escape Pod as AOR for SKIL and SKILSAW tool brands, responsible for creative, TV, radio, digital, social and experiential. The appointment came as a result of Chervon’s purchase of the SKIL/SKILSAW brands from Bosch Tools. The acquisition was completed earlier this year.The Escape Pod is AOR for Chervon's EGO Power+ brand, and the client opted to consolidate the agency assignments for the acquired lines with its existing agency.
John Hancock Insurance has selected creative agency Heat—now part of Deloitte Digital—as its global creative agency, after a review, the companies have confirmed.
The incumbent was Interpublic’s Hill Holliday, which had serviced the account for more than 30 years but did not participate in the review.
Heat put a statement on its website about the win in which it credited parent Deloitte with a big assist:
“We’ve been holding this secret in for a few weeks now, but we can’t contain ourselves anymore. Wait forrr iiit… We’ve been named the global creative agency for John Hancock / Manulife. How ya like us now? The team put in a ton of hard work and it paid off more than we ever thought possible. We put forward a pitch that combined data, creative firepower, and unmatched industry insights - thanks to our partners at Deloitte."
As part of an overhaul of its local and regional marketing efforts, McDonald’s has consolidated media buying for its regional cooperative marketing groups with OMD, the Omnicom Media Group agency that already handles the fast food giant’s national media assignment.
McDonalds is also reviewing assignments for dozens of creative agencies that work for the chain’s co-op marketing groups around the country. Ad Age reported that the firm seeks to reduce the number of regional agencies its uses from 60 to about 10.
OMD declined to comment, referring calls to the client.
Terri Hickey, Senior Manager, Global Corporate Communications at McDonald's, issued this statement on the effort:
"Building the modern, progressive company that we aspire to be involves changing the way we conduct business. In order to accelerate our efforts to engage customers across all platforms to advance our brand vision, we aim to streamline and modernize our local marketing efforts in 2018."
Last year McDonald’s reviewed its national ad account and consolidated it with Omnicom, which created a new dedicated agency, We Are Unlimited, to service the business.
In its latest annual report McDonald’s reported advertising expenses of approximately $735 million for 2016.
Stonyfield has appointed GYK Antler as its first creative agency of record for all of the organic yogurt's brands, including Stonyfield YoBaby, Stonyfield YoKids, and Brown Cow. Previously, GYK Antler was one of several agencies working on projects for the brand but the majority of campaign work under the NH-based company will now be consolidated under the NH-based agency.
The move follows last week’s announcement by Danone that it is selling its Stonyfield subsidiary to French dairy company Lactalis for $875 million. When that deal closes the two firms will become fierce competitors in the yogurt sector.
According to reports the sale was sparked by Danone’s interest in shedding assets that might slow regulatory approval of its pending $10 billion WhiteWave acquisition.
“We admire the creative work GYK Antler does for food and CPG brands, and believe that their deep expertise in this category will take our company a long way as we enter our next chapter,” said Linda Lee, CMO, Stonyfield. “We also love their entrepreneurial spirit that aligns with our brand, as well as their agile, flexible model that allows for hands-on collaboration. We’re very excited to work with them full time and expand our creative footprint.”
Brands currently marketed by The Lactalis Group include Galbani, Sorrento, and President cheeses.
Chinese tech giant Tencent has selected Droga5 to work on strategy and creative development for its massive gaming division after a competitive pitch. The first campaign is slated to launch before the end of 2017.
Tencent is a leading provider of online services and well known for its popular messaging app WeChat, which had 889 million monthly active users at the end of 2016.
Tencent is also said to be the industry leader of the online gaming market in China by revenue and user base, with globally popular games including the Clash Royale and Clash of Clans series, Hay Day and Boom Beach in its portfolio.
The firm has been valued at $300 billion, making it one of the wealthiest companies in the world.
“Tencent is taking over in its category and beyond, no question,” says David Droga. “Their influence in culture and releasing today’s most popular games and apps year after year, with no sign of slowing down—it’s amazing. We are thrilled to lock arms with the Tencent team.”
Other contenders for the business weren’t disclosed but Droga5 said it competed against at least two other agencies.
Halo Top is moving creative from in-house to Red Tettemer O’Connell + Partners (RTO+P) as the ice cream brand introduces its first national ad campaign.
Timed to coincide with the July 4th holiday weekend, the concept plays-off “The Perfect Pint” tagline by contrasting a devil with an angel to highlight the brand's "perfect" low-calorie, high-protein, and low-sugar ice cream.
Directed by Casey Storm of Anonymous Content, four digital spots show how the Devil (who enjoys the
guilt that comes with high calorie ice cream) is extremely displeased because the Angel has discovered that Halo Top is the perfect antidote to that guilt.
The first two spots launched June 29, with two more slated to hit in July. They appear online across social media platforms Instagram, Facebook and YouTube as well as via pre-roll for several digital video player networks.
Halo Top is now available in grocery retailers nationwide.
McGregor Industries has appointed marketing agency Warschawski as its first AOR for the family-owned company that details, fabricates and installs metal components for residential and commercial buildings.
Warschawski will work with McGregor Industries to create integrated marketing communications campaigns, including PR and digital, to reach "decision makers" in the construction industry. Warschawski will also create new marketing campaigns designed to highlight the company's proprietary McGregor Stair Systems.
WPP"s MediaCom has been awarded global media duties for PSA Group, the French auto concern that owns Peugeot and Citroen, and which this week won regulatory approval to acquire German carmaker Opel from General Motors. PSA Group spends an estimated $1 billion annually on ads. The win partially offsets the agency’s loss of the estimated $2 billion Volkswagen assignment to PHD last year.
Home appliance manufacturer Electrolux has added MDC Partners’ Anomaly to its agency roster after a competitive pitch.
Anomaly’s remit includes brand and marketing strategy, digital transformation and developing consumer experiences. It spans Small Domestic Appliances and Home Care globally, as well as leadership of all activity for Electrolux’s Major Domestic Appliances across the Europe Middle East & Africa region.
The account will be led out of Anomaly’s London office but also draw upon talent from the wider agency network, especially Amsterdam, Berlin and Shanghai.
The move follows the client’s appointment of WPP’s VML as Lead North American marketing agency last October for the company’s Electrolux and Frigidaire brands. VML’s remit remains unchanged.
Earlier this year Electrolux appointed a new CMO, Lars Hygrell, who had this to say about the appointment of Anomaly: “We have an opportunity at Electrolux to really set ourselves apart from the competition and marketing will play a big role in this. Electrolux is on the journey to transform marketing across three main focus areas - brand desirability, digital consumer experiences and consumer ownership experience. To deliver on our ambitions we need the best team and partners in the industry to ensure we win in the market. In Anomaly we found a unique blend of talent and have seen incredible strength across the whole team. They challenged and questioned us at every step of the process and we look forward to building on this way of working as we move forward.”
JetBlue has selected Brooklyn-based Big Spaceship as its digital design partner. The agency will be responsible for JetBlue’s digital experiences, including its responsive site, mobile and tablet applications, user experience, design and development. Adweek had the news first.
Walker & Company is teaming with Jones Knowles Ritchie (JKR) New York to launch FORM, a new hair care collection aimed at multicultural consumers.
JKR developed a visual identity system consisting of brand marks, typography, color, photography and communications for the product line designed to help coarse or curly hair. JKR also assisted with the name FORM which was selected to reflect the "unique approach the brand has to combining specialized products based on an individual’s needs." Design firm, Bone+Black, created the bottle structures.
Founded by Tristan Walker, Walker & Company first introduced Bevel to reach black and multicultural consumers with what was called the first shaving kit designed for individuals with coarse or curly hair.
Nikon has appointed R/GA Singapore as its global digital agency following a formal review. The Interpublic Group agency will provide input into firm’s strategic marketing strategy and create online campaigns and additional content for the company’s product lines. Tokyo-based Nikon makes cameras and other optics and imaging products.
SixSpeed, a Minneapolis-based integrated creative and brand experience agency, has been named agency of record for Bushnell, a provider of high-performance sports optics and part of Vista Outdoor. SixSpeed will provide strategic services and create integrated campaigns for the client.
“The marketplace is more competitive than ever and we need an agency that can help us outthink the competition and connect with our consumers in a meaningful way,” stated Curtis Smith, Optics Global Product Line Director at Vista Outdoor. “SixSpeed has a proven track record of engaging core enthusiasts to ignite momentum for brands and that’s exactly what we were looking for.”
Other SixSpeed clients include Red Bull, Polaris, Vasque Trail Footwear, Crestliner Boats, Bollé Sunglasses and Supra and Moombs Boats.
Epsilon, part of Alliance Data, has expanded its relationship with Volvo Car USA.
Epsilon has worked with VCUSA on customer relationship management and retail assignments since 2009.
Under the terms of the expanded agreement, Epsilon will develop and execute data-driven direct and digital marketing programs focused on owner loyalty and service retention. Powered by predictive modeling and analytics, Epsilon’s efforts will include creative development, strategy, analytics and production.
“Volvo’s focus is on ensuring vehicle owners are receiving unparallelled products, service, value and information,” stated Scott Doering, VP Customer Service at Volvo. “Data drives everything that Epsilon does for its clients, and the results they’ve delivered on Volvo’s CRM and service marketing programs to-date makes for a uniquely trusting partnership.”
Chicago-based HY Connect has been named agency of record for Marco’s Pizza, which has more than 800 stores in 34 states and four countries. The client is based in Toledo, Ohio.
The selection follows a formal review. Several agencies previously handled the account and the appointment of HYC consolidates the account.
Steve Seyferth CMO at Marco’s, stated, “I have a history of working with Ron Bess (CEO of HY Connect), and the fully integrated offering he has put together make them an ideal partner for us.”
Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR duties. The appointment is said to be the client’s first national creative and media AOR.
The selection came after a formal review that included four other undisclosed agencies.
The Minneapolis-based agency will manage media planning and buying, strategy and creative for the business.
Fallon is tasked with bringing awareness to Culligan’s service in water softening and filtration. The assignment is effective immediately and the agency’s first work will launch in early 2018 across TV, digital and print.
“We were immediately impressed by Fallon’s branding chops and strong understanding of our franchise model,” stated Larry Holzman, Culligan Senior Vice President, North American Franchise. “ The cross-disciplinary team showed us a world of possibilities for the brand that can truly advance our brand position.”
Headquartered in Rosemont, IL, Culligan was founded in 1936 and is well known for iconic “Hey Culligan Man!” campaign that began on radio in the 1950s and ran for several decades. The firm’s network of franchisees includes more than 800 dealers in 90 countries.
For Fallon the win follows last month’s decision by H&R Block to expand its relationship with the agency, adding media planning and social strategy to its creative assignment.
The Chevrolet Local Marketing Associations around the country have shifted their media buying business to Carat, part of Dentsu Aegis. The incumbent on the business was independent agency U.S. International Media.
The Chevy LMAs spent an estimated $238 million on ads in 2016 according to Kantar Media.
The LMA structure was set up about a decade ago as a way to give dealers more control over the direction of their advertising efforts.
Retail specialist Agency 720, part of Omnicom Group, handles creative chores for the LMAs
A spokesperson for the LMAs confirmed the shift, responding to an email that “Yes, Agency 720 will work with Carat to support the LMAs.”
Philadelphia-based Red Tettemer O’Connell + Partners (RTO+P) has been selected by fast casual Mexican restaurant chain Chronic Tacos for creative AOR duties.
RTO+P will lead brand strategy, creative, social media, and promotions for the taco chain, which opened its first location in Newport Beach in 2002. Currently, Chronic Tacos has 39 locations in seven states and two countries, with what the company says are “ambitious expansion plans for the future.”
“We were drawn to the way the agency has historically elevated food and beverage brands,” stated Michael Mohammed, CEO at Chronic Tacos. “They understood our business goals. We have no doubt that this partnership will help propel our growth in a big way.”
Campaign reports that Cheil Worldwide and its agency The Barbarian Group are parting ways with client Etihad Airways effective later this year.
The agencies had worked on the account since 2015 and now Campaign reports, the airline is taking its digital account in house.
Prior, advertising was handled through a mix of in-house and project-based work from varying agencies.
T&S will be responsible for developing creative for MaraNatha, Imagine, Spectrum and Rudi’s Organic Bakery through online video content, digital, social and in-store.
Hain Celestial is projected to spend $5-$10 million annually to support this collection of better-for-you brands, originally established in July 2016. Their first collaboration will debut in the fall.
Media will be handled by Women’s Marketing, who also handles media on other Hain brands/divisions.
“Terri & Sandy are recognized in the industry as iconic and passionate brand builders, and we are really excited to partner with them as we live into our purpose 'To Create and Inspire A Healthier Way of Life,'" says Leah Dunmore, Vice President of Marketing, Better-for-you Pantry at Hain Celestial.
Coca-Cola’s Minute Maid brand has shifted its creative agency assignment to Anomaly, part of MDC Partners, after a review. The business will be handled out of the agency’s Los Angeles office. The incumbent was Doner, also part of MDC.
Confirming the shift, a company spokesperson issued this statement: “In keeping with the strong roster of agencies that help craft impactful creative for the Coca-Cola North America brands, Minute Maid has selected Anomaly LA as our lead strategic and creative agency.”
Persil ProClean, the Henkel brand laundry detergent sold in North America, has appointed Omnicom’s DDB New York as its Agency of Record after a review. The incumbent was sibling agency TBWA\Chiat\Day. Effective this month, DDB will be responsible for advertising for the full range of Persil products in North America. The account win expands the DDB New York-Henkel relationship following the ALL AOR assignment in March.
“We are excited to partner with DDB as we continue on our journey to establish Persil ProClean as the standard of excellence in the Premium Detergent category,” stated Lora Van Velsor, Head of Laundry Cleaning Marketing at Henkel.
The new partnership with Persil ProClean builds on DDB New York’s recent new business momentum. In addition to All, the agency also won ad duties for the Tribeca Film Festival earlier this year.
Pella Corporation has appointed Eleven as its agency of record following a formal review. The incumbent agency The Integer Group created the previous brand campaign and will continue to work with Pella and all its agency partners in some capacity.
Eleven will handle all creative responsibilities for the designer and manufacturer of windows. Pella Corp. spent $1.29 million during Q1 2017, according to Kantar Media. Pella's 2016 ad budget was $10.34 million, up from $9.33 million in 2015.
The San Francisco-based agency won the account largely for its past projects with clients Apple and Virgin America that convey similar messaging about the importance of design and craft in reaching detail-oriented shoppers.
“As a brand that prides ourselves on design, innovation and best-in-class form and function of windows and doors, we were eager to partner with Eleven who has a proven ability to attract the design-minded community," says Emily Videtto, CMO of Pella.
The first collaboration under this new partnership titled "Perfectly Beautiful" celebrates the countless hours of testing, engineering, and designing that go into every Pella window and door. Eleven developed the brand positioning as well as created and produced the digital, broadcast, and print advertising work. Spots will air run across multiple platforms including HGTV through the end of the year.
"The company has a deep history and heritage in the windows and door category—and a culture of employees that take pride in consistently going above and beyond for customers," says Jarett Hausske, partner, chief strategy officer, Eleven. "We thought it was important for the world to know that story—but to do it in an original way that will spark conversation and drive commerce."
American Express has hired mcgarrybowen for global brand creative development duties as well as U.S. execution, the financial services giant has confirmed.
Those duties had been previously handled by WPP’s Ogilvy during a relationship that has spanned decades. Ogilvy remains on the roster, however.
Amex spent about $500 million on ads in the U.S. last year according to Kantar Media.
The assignment was moved without a formal review and came after a series of executive changes at the client including the departure of longtime CMO John Hayes. In February of last year the firm announced a restructuring of its marketing department under Mike McCormack, who was named VP Marketing Operations. That restructuring was part of a broader transformation initiative designed to help the company run its business more efficiently going forward.
As for the choice of mcgarrybowen, Amex didn’t get into details but it’s widely known that the agency’s Founder and Global Chairman Gordon Bowen led the development of Amex’s iconic “Membership Has Its Privileges” campaign back when he worked at Ogilvy.
Amex issued this statement: “McGarryBowen will be working with us on developing a new global brand platform that will bring together our brand and product-related work under one umbrella. The new platform will capture the innovative work that is underway throughout our company and reflect the diversity of our business here in the U.S. and internationally.”
Ogilvy remains on the roster and will lead international execution and also continue with some current U.S. work, per the client.
Delta Airlines has tapped Vice to create a series of programming and experiential events in Los Angeles, New York and Seattle.
The project is called Delta Launchpad, Curated By Vice and is designed to provide aspiring entrepreneurs with tools to support their creative passions.
The program in Los Angeles (already begun) focuses on food, while the one in New York (beginning later this summer) will focus on Music. The Seattle effort is all about food.
More about the project can be found here.
After a decade-plus run with Havas Worldwide Heineken USA has opted to shift its Dos Equis creative assignment to Droga5 without going through the competitive pitch process.
It was Havas that came up with the “Most Interesting Man In The World” campaign for the beer brand back in 2006. It continues to run to this day (with a second actor in the lead role) although it’s not clear how long “Interesting Man” will be around after the agency hand-off. But he's had a good and the odds are excellent that he'll jet ski off into the sunset as most agencies like to put their own creative stamp on work for a new client.
A Heineken USA spokesperson confirmed the move, issuing this statement:
“We can confirm that Dos Equis will be ending its relationship with Havas. Dos Equis and HEINEKEN USA have great appreciation for Havas’ long-standing partnership and creative collaboration, which produced the iconic advertising campaign, “The Most Interesting Man in the World.” Their work will continue through 2017.
Droga5 will be the new creative agency of record for Dos Equis, and their first campaign for the brand will launch in 2018. Droga5 is well-known for breakthrough advertising and we are excited to collaborate with them on the evolution of the campaign, as well as new ways to engage our consumers.”
MGM Resorts International is adding its regional casinos and resorts to the McCann’s roster. The move is part of MGM’s ongoing consolidation of U.S. agency partners that began in April 2015 when McCann Detroit was appointed integrated agency of record for MGM Grand Detroit. A short time later McCann was appointed agency of record for MGM Resorts’ Las Vegas-based brands. The agency move follows MGM Resorts’ recent strategy shift away from its casino-driven, Las Vegas-focused positioning towards a global entertainment brand.
Earlier this year, McCann launched a marketing program for MGM National Harbor in Maryland, a $1.4 billion entertainment resort featuring a 3,000-seat entertainment venue, new restaurants and a casino. With its expanded responsibilities, McCann will be tasked with creative work for three additional MGM regional properties including Beau Rivage and Gold Strike in Mississippi, and the 2018 launch of MGM Springfield in Massachusetts. MGM Detroit will continue to be handled by McCann Detroit.
Shrimp Baskets Restaurants has appointed RSQ as its first-ever AOR without a review. The seafood chain previously developed the majority of its ad work in-house, without agency resources.
The digital agency will handle creative, digital, media planning and buying, strategy and analytics. New work will launch later this year.
Started in 1993 in Gulf Shores, Ala., Shrimp Basket now operates more than 25 restaurants in Alabama, Florida, Mississippi and Georgia.
Clorox is adding another brand to the portfolio of FCB Chicago by appointing the IPG-owned agency as AOR for dietary health brand Renew Life.
Clorox acquired Renew Life for $295 million last year as part of its strategy to accelerate growth by acquiring top brands in “fast-growing categories.”
FCB Chicago will lead creative advertising for Renew Life with the first creative set to debut this month.
Last year Clorox awarded FCB global advertising duties on its Clorox, Pine-Sol, Liquid-Plumr, Poett and Glad trash and food protection brands.
WPP’s MediaCom is taking over global media duties for Elizabeth Arden, which had been handled by PHD. The move is effective July 1.
Arden spent an estimated $22 million on ads in the U.S. last year down from $27 million in 2015, according to Kantar Media. Global figures weren’t available but most of the client’s ad expenditures are earmarked for the U.S., per sources.
MediaCom is the media agency for Revlon, which purchased Elizabeth Arden last year for $870 million. Sources said the client decided it made business sense to consolidate the accounts under one agency.
The agency previously worked with TWE on a project basis and will now handle all media planning and buying across the company's wine brands including Beringer Founder's Estate, Beringer Main & Vine, Sterling Vineyards, 19 Crimes, Penfolds, Matua and Lindeman's Gentleman's Collection.
"BARU has demonstrated solid analytic and media capabilities," noted Seth Hynes, vice president of marketing for Treasury Wine Estates. "We look forward to working together to navigate the digital landscape, increase media engagement and position TWE brands for continued growth."
"Pinterest is a daily source of inspiration for people around the world," said Marc Simons, founding partner at Giant Spoon. "It was clear to us from the beginning of this process that they value creative and doing things differently, but that driving business growth was a key behind this approach. This is where we work best."
Pinterest spent $1.5 million on measured media in 2015 and $1.8 million in 2016, per Kantar Media.
In order to raise awareness and generate buzz, TSR will be responsible for planning and implementing an integrated digital marketing strategy as well as developing the both English- and Spanish-language content to reach fans in the FIFA confederation.
In addition, the agency will generate a comprehensive digital audience research study on soccer fans across the CONCACAF region, which is made up of 41 countries in North America, Central America and the Caribbean.
The account will be run out of The Story Room's Miami office, with additional support coming from the agency's outposts in Los Angeles, Buenos Aires, Mexico City, and Montevideo.
Every two years, CONCACAF holds this flagship competition where 12 teams compete in one of the world's most popular soccer events. Hosted this year in the U.S., the month-long championship launches July 7 across 14 venues.
The Gold Cup routinely draws capacity crowds and millions of viewers. In the U.S., the 2015 Gold Cup final had a combined television audience of 6.5 million viewers on FOX Sports and Univision, marking a 38% increase over the 2013 final, according to Nielsen.
CONCACAF is one of FIFA’s six continental confederations, and serves as the governing football body for that part of the world.
The national campaign, launching this winter, will highlight Jackson Hole's accessibility to a pair of national parks, wildlife, three ski areas, luxury amenities, and a strong music and arts scene.
Colle+McVoy has experience in the outdoor and tourism industries, creating work for Mammoth Mountain, Explore Minnesota Tourism, Recreational Boating & Fishing Foundation and Mountain Hardwear.
"Colle+McVoy came to us with a deep understanding of our marketing needs and a strategic and creative approach that incorporated the values of our community, including the importance that conservation and sustainability play into the Jackson Hole brand," said Alex Klein, board chair. "We look forward to working with Colle+McVoy in developing a campaign to promote the shoulder and winter seasons while encouraging stewardship of our national resources."
JHTTB spent $250,000 on tourism advertising in 2016, down from $400,000 spent in 2015, per Kantar Media.
"Winning the creative mandate of Modern Food is a matter of immense pride for us," said Abhijit Dube, general manager of TBWA\India. "Our creative team has led the creation of a refreshingly new social narrative for this brand according to today's times. We look forward to embark on a successful journey with Modern Food and build on the glory of Modern brand."
The agency will develop a campaign consisting of traditional, social media and digital elements that position the resort as a four-season destination. The account win also includes work for a newly launched hotel, The Blake at Taos Ski Valley, as well as future development plans.
Taos Ski Valley has invested $300 million in upgrading lodging and adding a new pedestrian-friendly village and plaza with a riverwalk experience and retail shops.
"We needed an ad team that is collaborative, and that's a big element of how Capital Goods engages with clients; in fact, it was a driver for why we selected the firm," said David Norden, CEO of Taos Ski Valley. "In addition, we are particularly excited to have a Denver firm represent us, as Colorado has become our fastest growing market."