The Hershey Company is naming Blue Chip as agency partner for ONE brands, the protein bar brand the company acquired in September 2019 for $397 million. The agency will be responsible for all shopper marketing.
New Zealand’s Broken Shed Vodka has selected Schafer Condon Carter and its subsidiary agency TimeZoneOne as its new agency partners. From offices in Christchurch, NZ and Chicago, TZO and SCC will develop a refreshed brand identity and rollout a number of initiatives to support the brand’s global growth. The remit includes creative, digital marketing, strategy, website and social content development and paid media.
Credible has selected Engine as the consumer financial marketplace’s agency partner to raise brand awareness and develop advertising campaigns. The selection came after a competitive pitch. The scope of work includes research, strategy, media consulting and creative. The platform enables consumers to compare rates from multiple financial institutions for mortgages, student loans and personal loans. The first work under this partnership will be an integrated campaign, including TV, radio and digital, launching this summer.
Jollibee parent Honeybee Foods Corporation is appointing David&Goliath as U.S. agency of record as the global restaurant chain expands from 63 locations in North America to over 300 by 2024. First up, the two companies are releasing “Joy Served Daily
” to capture the joyous spirit of Jollibee employees and how this happiness is carried forward having a positive effect on its patrons. The Jollibee brand stands as a national symbol of pride among its core Filipino consumers who are fans of its breaded chicken. The initial media strategy is designed to reach this audience. The spot appears on the …
Siemens is entering an agreement with digital OOH Road Runner Media to install rear-facing Road Runner digital media panels on technicians’ vans across the country. The digital screens feature oversized digital brake lights and a turn indicator, while also having the capability to display public service announcements and advertiser messaging. The company expects to have 1,000 screens activated on vans used by service technicians by the end of the first year of the contract. Siemens had been piloting Road Runner’s network on 16 vehicles in three markets during 2019 and 2020.
Heartland Food Products Group is appointing Blue Chip as agency partner for its Splenda brand, following an in-house review. Blue Chip will lead brand positioning and creative development. There was no incumbent. Splenda has previously contracted with agencies on a per-project basis before deciding to officially name an agency of record.
The agency is responsible for introducing Crane's new brand foundation as it celebrates its 220th year.
EmblemHealth has named VMLY&R as the healthcare insurance company’s agency of record following a competitive review.The WPP agency will partner with EmblemHealth to develop creative campaigns and integrated marketing activities across the company’s portfolio, including AdvantageCare Physicians, one of New York’s largest medical group practices, and ConnectiCare, a Connecticut-based health insurer.Last year the company worked with gyro for the “New New York” brand advertising campaign.
The Dubai Department of Tourism and Commerce Marketing (DTCM) is appointing Wunderman Thompson (WT) as the group’s creative partner for the next three yeas. This review consolidates a roster of numerous local and multinational agencies, WT included.Under this new agreement, WT will be in charge of driving DTCM’s campaign strategy and communications through DTCM’s international marketing ecosystem, including digital, TV, print, and social. The agency’s Dubai office will be leading the business.
Skincare company Coppertone is appointing Huge as its creative agency of record following a competitive review. Wunderman Thompson previously handled the business for about six years. Huge will be responsible for brand creative, retail support and activation.