Borden is appointing Curiosity as the dairy processor and distributor's AOR following a competitive review.  The Cincinnati-based agency will handle creative, consumer strategy and media for a 2019 refresh of the brand and its well-known mascot Elsie The Cow.   This brand overhaul follows several changes within Borden, including a "sizable" investment from private equity firm ACON Investments as well as a new CEO--Tony Sarsam.  In addition, Borden's leadership team includes 10 new faces, including chief marketing officer Joe DePetrillo, who joined the company in June. DePetrillo previously held key leadership roles at WhiteWave Foods/Danone, Nestle, Johnson & Johnson and Best ...

Carnival Cruise Line is appointing Wunderman as the brand's customer relationship management (CRM) agency of record following a competitive review. Although this is a Wunderman win, it will be run under Wunderman Thompson following the WPP's shop recent merger with sister shop J. Walter Thompson. Lasik served as the incumbent agency.  In addition to day-to-day CRM activities Wunderman Thompson is tasked with broader initiatives like researching and analyzing Carnival consumers' preferences, attitudes and behaviors to understand their effect on a variety of campaigns. Cruise ships, notably, receive a lot of data and information from its passengers ranging from their eating ...

Setapp is appointing Droga5 London as the subscription-based app recommendation platform's AOR to develop its global launch campaign.  The agency won the $3 million account after impressing Setapp’s founders with a talk at a SXSW event earlier this year. A forthcoming campaign from the agency will emphasize how Setapp helps people to select the apps that will improve personal productivity.

First Amendment Museum is appointing IPNY as the Maine-based institution's first-ever AOR following a competitive review.  New York-based IPNY will handle creative and strategic and media planning. The initial phase of the engagement is focused on IPNY creating a new digital initiative that raises national awareness as well as generates support for the museum's work.  The organization — co-founded by the granddaughters of prominent Maine publisher Guy P. Gannett — will sponsor exhibits, learning modules, events and activities which will be available both online and onsite at the Augusta, ME mansion that houses the museum.  

Peter Mayer Advertising has been named the agency of record for Baton Rouge, LA-based GoAuto Insurance.  While GoAuto has used a number of marketing agencies in the past for project-based work, this is the company’s first AOR appointment.  The agency said that the company would be one of its top-six accounts going forward.   The scope of work, won after a competitive review includes creative, media planning and placement, social and digital.  The agency is tasked with supporting the client’s expansion beyond Louisiana and Nevada over the next several years.  The agency’s first work will break in Q1 2019.  

Valeritas is appointing Deutsch as patient partner agency for the medical tech brand's wearable insulin delivery device V-Go. Deutsch will handle all creative, media, and data analytics for the product's direct-to-consumer efforts. Their first campaign will launch in the first half of 2019 in select U.S. metropolitan markets.   

Tourism Australia has announced the appointment of M&C Saatchi to manage its global creative services account, after a review.  Clemenger BBDO in Sydney and Drogra5 in New York were among the incumbents. Saatchi's pitch was spearheaded by its office in Sydney. Starting next month M&C Saatchi will provide Tourism Australia with global brand, advertising and production services. Tourism Australia Managing Director John O’Sullivan stated, “I think Tourism Australia has set a pretty high benchmark in recent years with its marketing work and the brief we put together for this tender was very much about building upon that. ...

T3 Micro is appointing creative shop Mistress as the hair tool brand's digital and social media agency partner. This is a unique assignment for T3 as the brand has traditionally done all work in-house, including digital and social and this relationship serves as its only agency partner.  Mistress is tasked with driving brand awareness for the T3 Convertible Collection product line, including developing new creative to communicate this line of styling tools across paid social and digital media. The agency’s first work will be released early next year.

Grey was the incumbent on the account, which it first landed in 2009.

French dairy giant Lactalis is consolidating the majority of its global media business under Zenith after a competitive review. A smaller portion of the account has been awarded to Havas. Dentsu Aegis was an incumbent but will be exiting the roster. As “master” agency partner, Zenith will retain the markets in EMEA, APAC and Latin America that it had been servicing prior to the review and take on 11 new ones, including Canada, UK and the U.S. The account will be led from Zenith’s headquarters in London. Client brands include Président, Galbani, Lactel, Bridel, Ambassador, Seriously, Picot, Valbreso and Pride. ...