Performance footwear and apparel brand HOKA ONE ONE, a division of Deckers Brands has appointed FCB as its first-ever global creative agency of record following a competitive review. The account will be led by FCB West in San Francisco which will tap into FCB’s network of offices around the world as needed to service the business. Founded in 2009, HOKA had a huge growth spurt last year with sales up 62% over 2019. “As we set our sights on $1 billion and beyond, it’s the right time to hire HOKA’s first strategic AOR,” stated Wendy Yang, president of …
Austin, TX-based independent agency McGarrah Jessee has been named strategic partner for Jacuzzi Group. The agency remit includes branding and creative services.Jacuzzi Group, based in Chino Hills, CA, is a global manufacturer of eponymous premium spas, swim spas, whirlpool, soaking, bathtubs, showers, and related bathroom products. “After a thorough search for the right agency, we know McJ is the right partner for the job," said Anne-Marie Nealy, senior director of brand marketing, Jacuzzi Group. The agency has worked with brands like Yeti and Shiner.
Frozen dessert brand Halo Top has selected Fact & Fiction as its social agency of record as the brand seeks to build a stronger connection with consumers on digital platforms. The agency's remit includes social strategy, creative, content production, community management, analytics and other duties. Halo Top selected the agency after a competitive review. The win marks an expansion of the relationship between Fact & Fiction and Halo Top’s parent company, Wells Enterprises, as the agency has worked on several brands including Blue Ribbon Classics and The Cheesecake Factory At Home ice cream.
Groupon is appointing IPG’s FCB as lead creative agency as the discount platform overhauls the brand and seeks to better position itself in a post-pandemic world. The company previously worked with TBWA\Chiat\Day New York.FCB’s first work for Groupon will debut this summer
Shutterfly is appointing Mischief @ No Fixed Address as creative agency of record following a competitive review. The independent agency will handle creative campaign strategy, development and execution for the Shutterfly consumer brand as the company seeks to tell a more emotional brand story and reach new audiences in a fresh way.Shutterfly has worked with numerous creative shops over the years, most recently on a project-basis with Argonaut.
Truth Initiative, the anti-smoking advocacy group, is naming Mojo Supermarket as its new creative partner and agency of record following a review. 72andSunny previously held the business. “The vaping epidemic is a serious threat to young people everywhere and it’s a challenge that requires game-changing solutions," said Eric Asche, Chief Marketing and Strategy Officer of Truth Initiative. “Mojo Supermarket has experience creating ideas around cultural issues and are passionate about making a positive impact on the lives of young people.”
Volkswagen is appointing the community as U.S. Hispanic agency of record to reshape how the Hispanic market thinks about Volkswagen. Creative On Demand (COD) was the previous agency and it participated in the pitch. Last year, Volkswagen launched a new brand platform—Maneja en Grande, or Drive Bigger — to underscore the car maker’s commitment to the future and its impact. “Our creative vision is about bringing to life the unique relationship that only happens between a VW and its owner—it’s part of their family, because sometimes it’s the car that chooses the driver,” says Marci Miller, VP and managing director …
Kitchen appliance marketer Sub-Zero Group has appointed Huge as its lead agency while Crossmedia will handle media planning and buying duties. The appointments followed a review. The company had previously worked with the Richards Group. Huge, located in Brooklyn, NY, will guide brand strategy, creative, and digital marketing. Brian Jones, Senior Director of Marketing for Sub-Zero Group, said, “We feel that Huge and Crossmedia are the best fit based on their insights into our brands and audience, and the values of our company.” The company began its agency search a few months back and retained Joanne Davis Consulting to assist …
TBWA\Chiat\Day LA has been named the brand creative agency of record by credit card and financial services company Discover. As AOR, the agency will handle a variety of responsibilities including strategic and creative development, social and production. Its first work is expected to break later this year. The agency will be focused on developing Discover’s new brand and creative platform and go-to-market strategy – all in collaboration with existing partner agencies 360i and Spark Media.
Just as the U.S. is starting to open up and travelers are beginning to make plans for the summer Travelocity has selected Doner as its agency of record following a competitive review. “In Doner, we’ve found a partner that has experience in our category, and has exceptional understanding of what is driving our country culturally,” stated Laura Molnar, Director of Brand Marketing. “ Doner will manage brand creative duties, including online advertising, experiential, social, national TV, pre-roll, and digital audio, from its Detroit headquarters. The agency’s first work will launch in late spring.