Separately, Babs Rangaiah has joined the San Francisco-based firm as senior partner and head of marketing transformation.

Ad agency group Serviceplan has retained the BMW Group ad account for the Middle East region after a review.  Serviceplan Middle East has been the lead agency for the BMW Group Middle East and all importers for the past 11 years. The pitch process began in July and involved several agencies.     

Sports nutrition supplement company Universal Nutrition has appointed Terri & Sandy as its first agency of record. The agency will work on the client’s Universal and Animal brands, focusing on digital and social media. The brand is well known in the competitive weightlifting community and helping to seal the deal was T&S creative director Mike Circale’s background as a former competitive weightlifter. The win also reunites Universal Nutrition CEO Bob Levi with the leaders of T&S who previously worked on Kraft advertising campaigns together. Universal Nutrition products include training and performance pill packs, pre- and post-workout powders, fat burners, protein …

Walton Isaacson has been named multicultural agency of record for American Airlines.    The agency will be responsible for creative strategy, brief development, and campaign development including creative concepts, video content and social/influencer ideas. The work is expected to break in the first half of 2022.  

Liberty Communications, part of Liberty Latin America, has named VMLY&R as its strategic and creative agency of record after a review. The remit covers Puerto Rico and the U.S. Virgin Islands. The agency will develop marketing strategies and creative work across the company’s mobile, home (paid TV, broadband, telephony) and B2B divisions. The scope of work includes brand strategy and positioning, brand advertising, retail advertising, and digital. VMLY&R will also support ecommerce, consumer research and product development. VMLY&R previously worked with Liberty to execute a rebranding strategy after Liberty Latin America acquired AT&T’s wireless and wireline operations in Puerto Rico …

NGN LAB, Engine Creative’s newly established social media unit, has won its first client: US home fitness provider Bowflex, with a brief to strengthen the brand in the UK.  Bowflex, owned by home fitness manufacturer Nautilus, Inc., offers a wide range of connected fitness solutions for the home.  NGN LAB will create a social-first UK launch promoting the brand’s products starting in December. The brief is to grow the Bowflex audience and deliver a seamless digital experience from editorial storytelling through to social commerce.  Launched by Engine Creative in September, NGN LAB is headed by Matthew Harrington, Engine’s head of …