VCCP New York and MUH-TAY-ZIK / HOF-FER have been awarded a global creative agency assignment for audio systems maker Sonos after a formal pitch.  The agencies, both part of the VCCP network, will provide strategic and creative work for the brand.  “Coming off a year of remarkable growth, Sonos needs a partner who understands our brand and our ambition, and has the strategic and creative chops to help us push harder,” stated Pete Pedersen, Vice President of Marketing at Sonos.  “In the years ahead we’ll faithfully serve our mission to inspire listeners everywhere while inviting millions of new people to …

Toymaker Schleich is appointing 72andSunny Amsterdam as its new brand strategy and creative partner after a five-agency review spread across the U.S., UK and Germany.  Under the remit, the agency is tasked with developing a new global brand strategy and design guidelines to reposition Schleich within the toy category as well as strengthen its relationship with stakeholders and franchises.  

Outdoor/indoor fabric company Sunbrella is appointing Amp Agency, in partnership with sister shop Adlucent, as agency partner. Amp and Adlucent will handle media planning, buying and analytics for traditional and digital channels and search. Under the remit, the agencies are also tasked with strengthening the positioning of Sunbrella as a lifestyle brand. Sunbrella previously worked with Wray Ward.  

Facial skincare brand Cetaphil is appointing Barbarian as its global digital agency of record following a review that began in July. The agency is tasked with transforming Cetaphil's digital ecosystem and streamlining its global digital properties – including its website, social presence, and retailer activity. Cetaphil is owned by dermatology products company Galderma.  

The Lagunitas Brewing Company has tapped Canvas Worldwide as media agency of record following a review. Canvas Worldwide was awarded all media communications, planning and activation responsibilities within the U.S. The agency will kick off its first campaign for the brewery in mid-December of 2020. The account will be handled out of the agency's Los Angeles office. Stripe Reputation previously worked with Lagunitas.

JetBlue airline has put its ad account in review, the company confirmed today. The 11-year incumbent, MullenLowe has been invited to participate.  The company issued a statement:  “It’s standard practice for us to regularly review our business partner relationships, and in light of the unprecedented impact of coronavirus we need to take an even closer look at our external spending. Our agency RFI will help us evaluate which resources can most efficiently address changing customer preferences and the new travel landscape as we emerge from this crisis.  We’re proud of our 11-year collaboration with MullenLowe. Their work …

Home emergency repair company HomeServe USA is hiring Arnold as its agency partner to develop a new direct-response TV campaign. The partnership will introduce an ad campaign to expand brand awareness, reach younger homeowners and illustrate why HomeServe offers the best option on the market for emergency repair service.

Trans-System is appointing Laced Agency as the fleet provider’s agency of record for all media and driver recruitment campaigns servicing its brands, including System Transport, James J. Williams, and TWT Refrigerated Service. The remit includes media strategy and ideation for driver recruitment campaigns, media planning and buying, creative and design, marketing, lead generation, technical implementations, and tracking, media reporting and analysis.

The NBA has appointed Mediahub, part of IPG, as its new media agency. Spark Foundry, part of Publicis Media, did not defend the account. Separately the league appointed Cartwright, a new WPP-backed agency to lead creative efforts.

Metatron Media Partners (MMP), a joint venture with Metatron Capital Partners, which launched this past June, has entered into an exclusive arrangement to represent Space Perspective to develop brand partnerships, sponsorships and content opportunities to support the company's space tourism mission. Space Perspective announced in June plans to fly passengers and research payloads to the edge of space with its Spaceship Neptune, a high-performance space balloon and pressurized capsule. The company plans to launch from the iconic Shuttle Landing Facility at NASA’s Kennedy Space Center in Florida, with additional launch sites around the world, including Alaska, Hawaii, the …