• Omnicom Agencies Win Intuit QuickBooks Creative, Media Assignments
    Intuit has appointed two Omnicom agencies to handle creative and media duties for its QuickBooks business unit. The selections followed a three-month review process. TBWA\Chiat\Day Los Angeles has been named creative global agency of record, and sibling media agency Hearts & Science US was appointed media agency of record.Intuit's QuickBooks division provides financial management software and related services to small business owners and the self-employed. The unit spent nearly $38 million on measured media in 2016 according to Kantar Media. The two agencies delivered a joint pitch that “delivered bespoke insights through a proprietary research system, fusing the expertise of ...
  • Ulta Beauty Awards McCann, Mediahub With Creative, Media Assignments
    Ulta Beauty, the nation’s largest beauty retailer, has selected a pair of Interpublic Group agencies for creative and media duties following a review, the company confirmed Thursday. McCann has been Ulta’s lead creative agency of record and Mediahub has been selected to lead media planning.  The company reported total advertising costs last year of $212.7 million last year, according to its 2016 annual report. That report also stated that the firm is directing a growing percentage of its marketing expense toward email marketing, digital marketing, and national TV and radio advertising. “We believe these channels are highly effective in communicating ...
  • All Nippon Airways Appoints Y&R NY As Its First U.S. AOR
    Y&R New York has been appointed the Advertising Agency of Record in the United States for Japan’s largest airline, All Nippon Airways (ANA). It represents the first AOR assignment that ANA has awarded to a U.S. agency and signifies ANA’s deepening  commitment to the U.S. market and travelers. Y&R New York will handle a broad scope of marketing activities, starting with major brand and category research. In addition to research and brand strategy positioning, Y&R will be responsible for creative development. “As we continue to grow ANA in the U.S., it was critical for us to find an agency who ...
  • IPG's Advantage Wins Microsoft Office Assignment
    Microsoft Office has named Interpublic sponsorship and experiential agency Advantage its partnership marketing agency. According to the Stamford, CT-based agency, it will help Office develop strategic brand-to-brand marketing partnerships to strengthen the client’s ties with target audiences. The agency and client have previously worked together.  Earlier Advantage worked with Microsoft on partnership development for Microsoft Surface and activation of Microsoft’s 2017 Special Olympics World Winter Games global campaign.
  • FCB Wins New Zealand Creative, Media, PR Assignment
    FCB New Zealand has been awarded the creative, media and PR business for Keep New Zealand Beautiful, effective immediately, the agency has confirmed. Campaign broke the news first. The agency will execute a national integrated campaign that will focus on keeping New Zealand beautiful for locals and tourists by reducing litter.  
  • TracyLocke Wins Kellogg Assignment
    Ad agency TracyLocke has been awarded shopper and promotional marketing AOR duties for Kellogg, the companies have confirmed. And the agency is looking for people to fill some new roles according to a post in its Twitter feed. “Join our highly collaborative and high energy team!” the agency exclaimed in a Nov. 3 tweet. “We've just been awarded the Kellogg’s portfolio shopper marketing and promotional marketing business! TracyLocke will be putting together a stellar team, based in our Chicago office, to work on this fantastic new account.” A Kellogg rep didn’t elaborate on the choice but did confirm that “TracyLocke is our shopper and promotional marketing agency ...
  • Drog5 Wins IHOP Creative AOR Duties
    IHOP Restaurants (FKA International House Of Pancakes) has selected Droga5 to be its new creative agency of record, the client has confirmed. It previously worked with Campbell Ewald, the Interpublic shop.  New York-based Droga5 will lead creative strategy and execution for the all-day breakfast QSR chain, including TV and radio initiatives.  The agency’s campaign work will hit the market in early 2018, at the start of IHOP Restaurants’ 60th year.  The appointment of the new agency follows aggressive growth plans laid out by IHOP including the expansion of its IHOP N GO (to go) platform and efforts to expand its ...
  • Omnicom's Rapp Wins McDonald's CRM Business
    McDonald’s has consolidated its customer relationship management assignment with Omnicom’s RAPP, the fast food giant has confirmed. The win follows a formal review for the business. Rapp will embed staff with teams at McDonald’s U.S. AOR We Are Unlimited, also part of Omnicom, to service the account. Confirming the move, a McDonald’s spokesperson stated: “Our relationship with We Are Unlimited allows us to be fluid and agile in order to source the best talent. We continue to monitor and maximize relationships in order to increase our capabilities.”  
  • McCann Wins Flybe Media, Creative Duties
    Flybe has consolidated its media and creative assignments with McCann after a formal review. According to The Drum, the discount airline’s review included at least two-dozen shops and McCann’s Bristol office in the UK came out on top. The agency will handle creative advertising, media and production duties for the client, which is based in the UK.
  • Omelet Sets Sail With Princess Cruises
    Princess Cruises is naming Omelet as its agency of record following a former review. The incumbent agency was Goodby, Silverstein & Partners. The LA-based creative shop will be tasked with developing integrated marketing efforts that build on the cruise line's long-running “come back new” tagline, as well as focus on digital initiatives. Princess Cruise's ad budget was $14.39 million during the first six months of this year and $26.48 million for full-year 2016, according to Kantar Media. One key challenge will be developing a strong brand identity that separates the brand from parent company Carnival Cruises' other lines, such as ...
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