The agency will handle California Grown's campaign strategy, creative and paid media management.

Accenture Song has been Plusnet's lead agency of record since 2010.

The agency's remit is to expand partnerships and brand popularity among younger demos.

Stanley Black & Decker (SBD) has selected Young & Laramore (Y&L) as the creative Agency partner for subsidiary Dewalt tools following a competitive pitch led by Rojek Consulting.  Y&L will support the brand’s strategy and creative development.   Heidi Ketvertis, SBD’s Vice President, Global Brand, Tools & Outdoor, stated, “The Y&L team demonstrated a strong understanding of our audience: the hardworking jobsite pros …

Previously, adam&eveDDB handled the account for nearly 20 years.

New York-based creative agency Ruckus has announced a series of new client wins, including: 

• Advantage Tennis, which awarded the agency creative and media duties. Ruckus will spearhead a brand refresh for the 50-year-old organization aimed at a younger demographic while simultaneously honoring the brand's heritage.  

Silversea, part of Royal Caribbean Group, has named Interpublic Group's Mediahub as its North American media agency of record following a competitive review. Mediahub, will handle the luxury cruise line’s North American media planning, buying, data, and audience strategy. The team will also work closely with IPG’s Acxiom, combined with the agency’s Scout consumer data panel, to develop custom audiences and reach them through addressable and personalized media.   The account will be led by Mediahub’s Boston office, with support from across the agency's U.S. network. This latest win extends Silversea's …

Spark will evolve Visit Baltimore's brand, which launched in 2020.

Tampa ad agency Spark has been awarded creative marketing AOR duties for Visit Baltimore, the city’s tourism marketing arm.    The selection followed a competitive RFP process.  Media was not in play and TBC will continue to handle media chores on the account.  Spark will refresh certain visual elements …

Quest Nutrition, part of The Simply Good Foods Company, has named BBH USA as lead creative agency for the Quest brand without a formal review.  BBH USA will oversee the brand strategy and creative platform for Quest and will lead the inter-agency team across campaigns.  Geoff Tanner, CEO/President The Simply Good Foods Company, had previously worked with the agency, “and knew from the …