Reckitt Benckiser (RB) is adding VCCP to the conglomerate’s agency roster following a competitive review. There was no incumbent agency as this is a new assignment working across the Brando’s hygiene portfolio: Harpic, Vanish and Finish.The agency will be tasked with delivering digital consumer experience strategies and advising on the range of digital consumer touchpoints including content, social and digital advertising and e-commerce.
The Italian National Tourism Board (ENIT) is appointing Wagstaff as the group’s first agency of record to grow American visitors as the country recovers post-pandemic. The country has previously contracted with firms on a per-project basis.The account will be led by Ernst Flach and will introduce lesser-known experiences and new developments, including Milan’s new convention bureau YesMilano that coincides with the upcoming Milano-Cortina 2026 Olympics.
Independent media agency Generator Media + Analytics has been awarded media duties for beverage company Owl’s Brew. Owl’s Brew makes Owl’s Brew Boozy Teas and Owl’s Brew Mixers, which are sold in retail stores, at The Owl’s Brew Shop (online) and through select beverage delivery services. Founder and CEO Jennie Ripps stated, “Generator impressed us with their analytics and optimization process, tying media activity directly to our business performance every week.”
The Federal Emergency Management Agency has selected Yes& to serve as agency partner to promotes its National Flood Insurance Program (NFIP). The marketing shop will provide advertising services as well as communications and PR support to advance NFIP’s goals of enhancing flood risk awareness, increasing flood insurance sales and helping policyholders understand policy terms.
Ad agency McKinney has been appointed AOR for supermarket chain Stop & Shop. As lead agency it will handle development of Stop & Shop's communication and advertising plan, including strategy consulting and creative campaign development and production. The chain spent an estimated $14.5 million on measured media in 2019 and about $13.8 million during the first nine months of 2020, according to Kantar. The award is the latest in a series of wins for the agency. It closed out 2020 with a project win for Netflix as well as work from an undisclosed apparel company. Those assignments followed wins for …
Visit SLO CAL has appointed Mering as agency of record for the San Luis Obispo County region following a formal review in which Mering pitched alongside MMGY and Miles Partnership. The tourism account, with billings of nearly $3 million annually, was previously handled by BCF Agency, now known as Sunshine and Bourbon. Under the new deal, Mering will engage in a full-service relationship, including brand strategy and development, media and creative. The agency will work alongside partners Turner PR and Simpleview. The agency’s first campaign will debut in Fall 2021 focusing on a refresh of the Visit SLO CAL brand …
Bespoke Post is appointing Quirk Creative as agency partner to help the DTC brand launch its first TV campaign in the first quarter 2021. The company sends members a themed subscription box of apparel, accessories and other products each month based on feedback and preferences.
The BMW Group Mexico (BMW, MINI, BMW Motorrad) and BMW Group San Luis Potosí Plant have appointed FCB Mexico as agency partner to manage creative and digital strategy. The incumbent agencies were Publicis and BNN, the latter handling the digital part of Mini and BMW. A competitive pitch for the assignment involved many top agencies in the Mexican advertising market all battling for the country’s largest pitch of the year.
Gelo is appointing Mischief @ No Fixed Address as the eco-friendly liquid hand soap’s first agency of record. Gelo launched in April after spotting an opportunity to reimagine liquid hand soap with an eye to make a greener, cleaner product. Mischief has already begun work on 2021 strategy and creative with the AOR relationship set to stretch the full year.
Plante Moran, the accounting, tax, consulting and wealth management firm, has named VMLY&R as its agency of record. VMLY&R was selected following a competitive review and will be responsible for creative and strategic campaign work and media strategy. The agency will also lead digital transformation efforts to enhance the brand experience across Plante Moran platforms. The work will be run from VMLY&R’s Michigan offices in Detroit and Kalamazoo. Plante Moran is also headquartered in Michigan.