Chicago-based Kelly Scott Madison has been appointed U.S. agency of record for media planning and placement for Cayman Islands Department of Tourism. The U.S. is the largest source of tourists for the Caymans. The appointment, effective immediately, followed a formal review.
InterContinental Hotels Group (IHG) is adding Hothouse to the hospitality group's roster of American agencies following an RFP. The Atlanta-based marketing agency will provide IHG with a wide range of marketing services, including content development, production, internal communications development and campaign execution. Hothouse’s services will be available to all of IHG’s brands, including: InterContinental Hotels & Resorts, Regent Hotels & Resorts, Kimpton Hotels & Restaurants, Hotel Indigo, Crowne Plaza and numerous others.
P.F. Chang's is appointing The Richards Group as the Asian restaurant chain's new creative agency of record. The business previously was handled in-house. In addition to handling creative duties, the agency will be responsible for ongoing brand planning and digital strategy. Through this partnership, P.F. Chang’s aims to elevate the guest experience by showing the inspiration and connection between dishes and their Asian origin, as well as enhancing the overall dining experience.
E-commerce car buying platform RumbleOn has named Interpublic’s Huge as its first agency of record. Huge will handle campaign development, digital advertising and marketing, traditional media buying and business-oriented marketing. First up, Huge will work with RumbleOn to assess the brand and its potential evolution. Creative development is also being evaluated along with a review of potential ad channels that the client might add to its current selection of mostly online media.
Key Bank is appointing Publicis Groupe's Epsilon and Fallon Worldwide as its agencies of record beating out two other finalists in a competitive review. Publicis landed this business largely because of the 25 year relationship between Key Bank and the Groupe's recently acquired Epsilon. The Richards Group served as the incumbent. The remit encompasses brand strategy and creative, media strategy, buying and planning, creative strategy and production; personalized marketing, CRM, direct mail, direct response and email marketing. Epsilon and Fallon will also lead the teams at Key Bank and its partners in launching a new omni-channel platform. Their first work ...
Yellowstone Forever, the nonprofit partner of Yellowstone National Park is naming Havas Chicago as its agency of record. Ogilvy previously serviced the account. The pro-bono marketing program includes media, creative, PR, digital and social support. New messaging will focus primarily on fundraising to support efforts like improving park infrastructure and protecting Yellowstone's ecosystem.
Here Technologies is appointing Digitas as the mapping and location platform service provider's global media agency following a competitive pitch. The Publicis Groupe-owned agency's UK team will lead the account across key markets globally, with the first media activity planned for Q4 of this year.
Pandora is appointing Vice's creative agency VIRTUE as global lead creative agency, responsible for the jewelry company's brand purpose, tagline, creative strategy, aspirational audience, design and overall equity, working in collaboration with Kantar and Firework Consulting. First up, the partnership will rebrand the jewelry brand largely through brand ambassador actress Millie Bobby Brown and seek to better connect with Gen Z.
The Salvation Army is awarding DEG, Linked by Isobar as the nonprofit's digital agency of record for regions including New York, New England, Ohio, Pennsylvania, Puerto Rico and the Virgin Islands. The remit encompasses digital strategy, creative, analytics and support across channels, as well as full-service email campaign management and Salesforce Marketing Cloud implementation services. The agency will also complete what it calls a digital ecosystem audit. The Eastern Territory has historically worked with multiple agencies for digital services. The organization is consolidating the work under one shop for the first time. The selection also marks the fourth and ...
Jacuzzi Brands is appointing Publicis Groupe's Team One as its agency partner. The remit includes branding and design strategies, advertising, media, marketing and public relations. Team One won the business without a review. In January, an investment subsidiary of Investindustrial VI L.P. acquired Jacuzzi Brands and is seeking to rejuvenate the legacy company. A decade prior to the company being acquired, Northlich led ad and marketing efforts for Jacuzzi.