Storage and information management company Iron Mountain is appointing Centerline Digital as its global agency of record following a competitive review. Under the two-year remit, the agency will help develop the company execute a digital transformation plan and craft global brand messaging.

HP is hiring Mosaic for a new retail assignment expanding the brand activation agency's relationship from Canada to all of North America. Mosaic will provide on-site retail support for HP in thousands of retail locations across the U.S. with in-store sales representatives, community events, training and digital/social demand generation. 

Innocean USA has been selected as media agency-of-record for California hospital UC Davis Health.  The agency won the assignment after a formal review that began in April. It will provide media planning and buying services. As part of the remit the agency is tasked with developing an efficient communications plan to reach the client’s diverse audiences.  The win follows the agency’s selection last month as media and creative AOR for the burger chain The Habit Restaurants.  Earlier this month it acquired digital marketing services firm Wellcom Group.  

Creative shop Joan has triumphed over six other agencies to land agency of record duties for SafeAuto. The direct-to-consumer auto insurance provider previously worked with Greatest Common Factory.  As AOR, Joan will lead SafeAuto’s strategic planning, as well as produce video, audio, design and digital creative efforts. The agency will also help manage special projects and partnerships. 

WPP’s Wunderman Thompson has been appointed by cybersecurity provider Kaspersky to develop a new worldwide brand marketing campaign following a competitive pitch.  The campaign will be designed to increase brand awareness and change perceptions of the client. It will be developed by the agency’s London office.  

Skullcandy has appointed Mindgruve to lead the audio brand's search engine optimization and website analytics. The marketing agency's SEO team will be tasked with optimizing Skullcandy’s website to improve visibility in organic search, increase traffic and drive sales. Mindgruve is also responsible for improving website tagging and analyzing all media metrics, to provide key insights and strategic recommendations for a streamlined customer journey. 

Computing processor maker AMD has selected Omnicom’s TBWA\London as its lead global creative and brand agency after a formal review that included a group of global agencies.  Having previously worked with specialist gamer and technology agencies in the USA, this is AMD’s first integrated agency appointment.  The agency’s remit includes brand strategy, a full-scale brand campaign and a series of product launches. Its first work first work for the brand will debut later in 2019 across 18 territories including Australia, Canada, Germany, UK and US. Campaigns will comprise video content, digital, social, retail and other components.  John Taylor, AMD Chief Marketing ...

Social platform TikTok has appointed Omnicom's PHD as its new media agency after a review.

Online used car buying platform Carsation is appointing The Gate as its agency partner following a three-month review. The Gate will be responsible for implementing a rebranding of the company, including a new name, brand identity, and mass communications. The agency will also be responsible for media planning and buying. 

The Habit Restaurants has selected Innocean USA as its first Agency of Record to handle creative and media for the burger restaurant chain.  Innocean will assist The Habit in further refining the brand voice and creative positioning. In part the effort will focus on communications and digital strategies to connect with The Habit’s new and existing customers.  The chain spent just over $300,000 on measured media in 2018 according to Kantar Media.  Separately The Habit has added the new position of vice president of digital marketing and has hired Brandon LaChance for the role. LaChance brings extensive restaurant industry experience to the role having held leadership roles in marketing at ...