• Empower Wins OneSight Assignment
    Cincinnati-based agency Empower has been creative and PR agency of record for OneSight an independent nonprofit committed to providing access to vision care for those in need. “After experiencing how intertwined Empower’s Creative and Public Relations teams were in bringing ideas and stories to life that elicited such powerful emotional responses we knew we found our perfect match,” stated George Alexander, senior manager, creative & communications at OneSight. “It’s interesting how things tend to always come full circle,” added Empower CEO Jim Price. “In a way, Empower was built on improving vision for all. LensCrafters was our first client 33 years ago ...
  • Havas New York Wins ADP Integrated AOR
    Business software giant ADP has named Havas New York as its integrated agency or record following a formal review that began with nearly two-dozen agencies.  The company spent $28 million on measured media in the U.S. last year according to Kantar Media.  The incumbent agency or agencies were not immediately clear.  “Similar to how ADP helps clients unlock the potential of their people, Havas New York sits at the forefront of creativity, culture and commerce, and knows what it takes to help brands transform and win,” stated Lorraine Barber-Miller, Chief Marketing Officer at ADP.  “We wanted a world-class Agency of ...
  • Mediahub Wins New Balance U.S. Media Business
    Global athletic gear company New Balance has chosen Mediahub as its new media agency of record for its U.S. business. Mediahub’s work for the brand will include supporting product launches this summer using creatively led approaches to strategic communications planning and media buying.  The account will be run out of Boston, which is also the global headquarters for New Balance.  “We are excited to welcome Mediahub to our North American marketing team, as their commitment to creativity and challenging the status quo aligns with our vision,” stated Meg Johnson, director of North America marketing at New Balance. “Mediahub’s award-winning Radical + ...
  • Ally Financial Selects MediaCom As Its New Media Agency
    Ally Financial has selected MediaCom as its new media agency after a formal review. The incumbent was Spark Foundry, which participated in the review along with Wavemaker, and 360i. The client spent an estimated $54 million on measured media in the U.S. last year according to Kantar Media. The bank has also confirmed that it is reviewing its digital and creative accounts. In an unusual move, the client is paying finalists a five-figure stipend to help defray the costs of the participating in the review. Andrea Brimmer, Chief Marketing and Public Relations Officer at ...
  • Initiative Wins Converse Media Business
    IPG media shop Initiative has won global media planning and buying duties for Converse, a division of Nike. The win came after a formal review. PHD, part of Omnicom, had previously handled the account, but did not participate in the review, according to Adage.com, which had the story first. Converse spends about $20 million annually in the U.S. on measured media. Global spending was not immediately available.
  • PA-Based Giant Food Taps Brownstein Group As AOR
    Giant Food Stores, LLC has appointed Brownstein Group (BG) as its AOR following a formal review.  The Carlisle, PA-based Giant operates more than 170 neighborhood stores under the Giant and Martin's brands mainly in Pennsylvania and West Virginia, with a few others in Maryland and Virginia.  Under the partnership, BG will be responsible for creative voice/identity as well as video advertising, including TV and online video, as well as radio.  "We recently announced plans to invest $70 million within the Commonwealth, so it was important for us to partner with an agency that not only had the best strategic and ...
  • Catch New York Wins Eau Palm Beach Resort & Spa Media/Digital AOR
    Ad shop Catch New York has been selected as the new media and digital agency of record for Eau Palm Beach Resort & Spa.  The agency is tasked with creating a comprehensive media strategy and campaign that will incorporate the property’s new branding.  In addition, Catch will assume management of the websites for both the hotel and spa.  The agency will also work to leverage the resort’s position as a Forbes Five-Star/AAA Five Diamond property, as well as manage the global reputation of Eau Spa.  Founded in 2011, the agency has served an array of brands  including HPE and Nike, as well ...
  • The Gate | New York Lands Military Association AOR
    The Military Officers Association of America (MOAA) is appointing The Gate | New York as the non-profit's AOR following a formal review. The agency will also handle media planning and buying. The account was previously handled by LM&O of Arlington, VA. The agency will be tasked with building brand awareness of MOAA’s mission, which is similar to AARP's services, but advocating on behalf of the more than 350,000 members from every branch of service — including active-duty, National Guard, Reserve, and retired.  To help bolster its membership ranks, MOAA is introducing the "Officer to Officer" campaign to address the variety ...
  • Doner Wins Gum Dental Products Assignment
    Sunstar Americas is appointing Doner as AOR for its Gum dental products division following a formal review.  The review was led by the Sunstar's new CMO Tracy Nunziata, who recently joined the company from Bayer to lead a more customer-centric approach to Gum’s marketing.  Previously, the company mostly handled marketing internally, and worked with Addison, TX-based  31,000ft for TV/broadcast planning while KWG was responsible for media buying.  Now, the MDC Partners-owned agency will oversee strategy and creative across consumer, professional and shopper marketing, in addition to managing media planning and buying for the entire Gum portfolio, which include Soft-Picks, toothbrushes, ...
  • Activision Taps space150 As Social AOR
    Activision is appointing space150 as its social AOR to focus on the Call of Duty and Bungie's Destiny franchises. The incumbent agency was Edelman LA.  space150’s Los Angeles office will handle the account that will provide social strategy as well as lead execution of program activities in the U.S. Separately the gaming has launched a creative agency review, Adweek reported today. Incumbent 72andSunny is defending.  
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