Fidelity Investments, which has worked with Kepler for more than four years on CRM strategy and execution, has tapped the digital services firm to now manage programmatic media as well. Kepler, with five offices in North America and Europe, will be supporting Fidelity's U.S. efforts from its Chicago office.
Travel-focused marketing agency MMGY Global has been selected by the Colorado Tourism Office as its lead marketing agency. The firm will be responsible for developing market strategy as well as tactical campaign deployment and measurement. The new contract also enables MMGY to establish an office in Denver’s RiNo district, which will support regional clients as well as other travel related brands based in the Colorado market.
WYLD Edibles is hiring visual design agency Parliament to manage the Oregon-based edible cannabis company's strategic branding and marketing.
Vision care company 1-800 Contacts has consolidated its advertising and marketing account with Portland, OR-based R2C Group. The company spent an estimated $33 million on measured media last year according to Kantar. With the consolidation R2C’s remit includes data-driven creative, media and analytics services. “As we look to the next phase of the company’s growth with new offerings, such as ExpressExam –our online vision exam–and our house contact lens brand AquaSoft, it became clear that R2C was the right partner to get our message in front of consumers,” stated Phil Bienert, CMO at 1-800-Contacts. The transition is in progress and expects ...
Pharmaceutical company Allergan has selected Publicis Group’s Spark Foundry as its U.S. media agency of record after a review, according to an Adweek report
. Incumbent MediaCom did not defend. The client spent nearly $380 million on measured media last year according to Kantar. An Allergan spokeswoman said that the company was not commenting on the development.
The Central Pennsylvania Convention & Visitors Bureau (CPCVB) is hiring Allen & Gerritsen (A&G) to lead a major re-branding effort. The rebranding will put more emphasis on Centre County as a destination in of itself beyond the famous university that it is home to-- Penn State. A&G will head up this strategic re-branding, aided by several local marketing firms selected during the RFP process including, Loaded Creative, 3Twenty9 Design/Hello Social Co., Seven Mountains Media and Centre Daily Times/McClatchy.
Mother NY has been awarded the estimated $40 million advertising account for Wrangler jeans. The award follows the decision by former parent VF Corp. to spin off its jeans labels into a separate publicly traded company called Kontoor Brands Inc. The spin-off was completed earlier this month, the company confirmed. In addition to Wrangler Kontoor Brands will include the Lee and Rock & Republic brands, and the VF Outlet business.
St. Petersburg, FL-based Paradise Advertising & Marketing has been appointed agency of record for Kahwa Coffee Roasting Company. Paradise will provide strategic planning, brand development, creative services, public relations, advertising media and data analytics for the 13-year old St. Petersburg-based coffee brand. The client will also receive business development and sales channel strategy consulting services from agency co-owners Barbara and Tony Karasek to help with their business expansions in wholesale, retail cafe, grocery, and e-commerce channels.
Daimler Trucks North America (DTNA) is adding Iris Concise, the strategic and consultancy arm of creative network Iris, to the company's agency partner roster to upgrade its aftermarket customer loyalty program. The revitalized program will initially target small to mid-sized business customers using DTNA’s ecommerce platform. Expansion plans are in the works for next year.
Diageo is appointing FIG global agency of record for Ketel One Vodka. The brand previously worked with Barton F. Graf. FIG will launch its first work this fall across TV, social, digital, events, trade and print. There will also be special activations surrounding "World Class," the Diageo Reserve-sponsored “Olympics of bartending”.