• Wolfgang Scoops Up Halo Top Ice Cream Brand
    Fast-growing Halo Top ice cream brand has appointed Wolfgang as its first AOR following a formal review.  Previously Halo Top worked with Philadelphia-based agency Red Tettemer + Partners. The Venice Beach, CA-based creative shop is likely to continue the ice cream brand's quirky humor and anti-establishment messaging. Last September, to that end, Halo Top introduced a sci-fi-influenced campaign that’s often been compared to Stanley Kubrick's “2001: A Space Odyssey.”  The ad showed a woman being force-fed ice cream. The spot avoided traditional TV to instead run in movie theaters and across the brand's social channels. "We do think traditional ...
  • Tea Time: Laundry Service Named Celestial Seasonings' Digital AOR
    Specialty tea brand Celestial Seasonings has selected Laundry Service as its digital agency of record, the companies have confirmed.  Laundry Service, part of Wasserman's Cycle Media, will handle all aspects of digital media, social strategy, creative, content creation, community management, and media buying for the brand.  The companies have already launched a campaign that includes a flock of influencers who explain why Celestial is their tea brand of choice. Influencers in the campaign include Sara Forte and Summer Rayne Oakes.  Laundry Service, founded in 2011 has evolved from a social media agency and production company into a full-service marketing agency offering an array of ...
  • Orbitz Names Havas Chicago Creative AOR
    Online travel agency Orbitz, a subsidiary of Expedia, has selected Havas Chicago for creative AOR duties after a formal review involving close to a dozen agencies. The agency’s remit includes digital, social and creative content responsibilities. A top priority is to drive consumer awareness of Orbitz’s loyalty program, Orbitz Rewards. The client brief also indicated that Orbitz wanted an AOR to help drive awareness of its brand promise and value proposition, challenge the status quo and bring a new perspective to the online travel space to drive growth and build brand preference with U.S. travelers.   The selection follows the ...
  • McCann Worldgroup Wins Pizza Hut Assignment
    McCann Worldgroup has been appointed Pizza Hut’s new creative agency for Latin America and the Caribbean. The selection came after a formal review among seven agencies.  McCann will develop integrated regional campaigns and will help deploy a new brand identity across the region, working with Pizza Hut Latin America Headquarters in Dallas.  The account win was the result of a joint effort by Mercado McCann, McCann Miami and Momentum Colombia. The new account will be supported by a multidisciplinary integrated team encompassing strategy, advertising, point of sale and digital activations, with Mercado McCann’s creative at its core.  “During the lengthy and ...
  • Lowe Lintas Wins Xiaomi Assignment
    Smart phone marketer Xiaomi India has selected Lowe Lintas for creative duties. The client, considered a challenger brand, launched in 2014. The agency will handle the business out of its Bangalore office.    
  • Publicis Groupe's "Power Of One" Offering Prevails In McD's GCC Pitch
    McDonald’s has selected Publicis Groupe, including Leo Burnett as lead creative agency, to handle its consolidated account in the Gulf Cooperation Council (GCC) region that includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. This is the first time the fast food giant has put its entire business portfolio in the region up for review, according to the agency. Publicis Groupe said it implemented its “Power of One” strategy in presentations during the pitch.  In addition to creative, the remit includes strategic planning, media, digital marketing and PR services. Talent from Starcom, Sapient.Razorfish, Prodigious, MSL and Arc ...
  • Giant Spoon Wins San Diego Zoo Media Business
    Creative media agency Giant Spoon has been awarded media planning and buying duties for the San Diego Zoo, following a competitive pitch with a dozen agencies.  The Zoo, well known as a leader in the wildlife conservation movement, cited Giant Spoon’s non-traditional media planning process as a key point of differentiation, as well as its ability to collaborate with other agency partners. Also, the agency’s focus on folding cultural insight into media strategy was seen  a plus.  “We were looking for a partner who wouldn’t be solely focused on traditional media planning,” said Ted Molter, chief marketing officer at San ...
  • Solve Wins U.S. AOR Duties For Raymond James
    Financial services firm Raymond James has awarded agency-of-record duties for its national advertising account to Minneapolis-based Solve following a competitive review, the companies have confirmed. The incumbent was Martin Williams, which did not participate in the review. Solve’s remit includes brand strategy, creative, media, research and digital deliverables. The St. Petersburg, FL-based Raymond James manages over $700 billion in financial assets, through 3,000 locations.  Client CMO Mike White stated, “After a thorough review, we were very impressed with Solve’s understanding of our brand, mission and culture. They demonstrated provocative creative thinking and a deep understanding of what makes us different ...
  • Republica Named Strategic Global Agency For Azamara Club Cruises
    Independent marketing and communications agency Republica has been selected as the global strategic agency for Azamara Club Cruises, an upmarket cruise line and subsidiary of Royal Caribbean Cruises. The selection came after a formal review.  As part of the assignment, Republica will lead various initiatives encompassing strategy, creative, media, digital, and social for the project launching Azamara’s new ship, the Azamara Pursuit. Republica will work with Azamara and its existing agencies to develop an integrated marketing and communications strategy to showcase brand and all that it has to offer. During the review, Republica developed a campaign focusing on global ...
  • Johnson & Sekin Lands Rice's Honey
    Rice's Honey has appointed Dallas-based Johnson & Sekin as its AOR following a formal review. The agency will handle everything including overseeing media buying. There was no incumbent—it’s the first time the brand has awarded an AOR assignment. Founded in 1924, the honey brand is seeking to raise its profile as a rising number of  consumers appear to be seeking local U.S. raw and unfiltered honey. Initial work from the agency will launch in early 2018 with an integrated campaign that will introduce a new label design and website as well as digital advertising and social media. The creative messaging ...
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