• WPP Forms Bespoke Team For GSK's Panadol Brand
    GSK Consumer Healthcare is awarding the global Panadol account to a dedicated WPP shop led by Grey Group Singapore’s Konstantin Popovic.  In addition to Grey the new unit will tap resources from Geometry, Hill & Knowlton, Ogilvy CommonHealth and Wunderman. The remit for the over-the-counter pain reliever encompasses developing integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications. "We were particularly impressed by the potential of the one holding company model to cut out complexity, drive efficiency and deliver the best for the brand," says Michael Duffy, global business lead, Panadol, GSK Consumer Healthcare.  ...
  • Saatchi New York Awarded Atlantis, Paradise Island AOR
    Atlantis, Paradise Island resort is hiring Saatchi New York as the Bahamas resort's new AOR responsible for advertising and communications efforts.  This partnership follows the summer launch of a print and digital campaign for the resort’s luxury property, The Cove. The campaign attempted to convey the island's culture, including the Bahamian spirit and key personalities found at the Paradise Island resort. The selection occurred without a review. Previously these duties were handled internally.  However the award follows an unusual backstory where the resort named enso as its AOR in March 2017 to reimagine the resort's ...
  • Mono Wins Creative AOR For Iconic Thomas' Brand
    English Muffin maker Thomas’ has selected Mono as its new creative AOR following a formal review. The incumbent was TPN. The remit includes Thomas' English Muffins, Bagels and Swirl breads with the aim of engaging  core customers of the 138-year-old  brand while driving awareness among new purchasers with different food values and needs. The first creative under this partnership will launch early next year, with a likely focus on social and digital, including online video and possibly OOH and TV as well. Parent company Bimbo Bakeries has spent $11.15 million on advertising during the first ...
  • Teradata Appoints John McNeil Studio For Brand Overhaul
    Teradata has appointed Berkley, CA-based John McNeil Studio (JMS) as brand and marketing AOR for the data intelligence company following an informal review. Teradata's CMO Martyn Etherington approached JMS based on the brand transformation work that the shop did for systems software maker CA Technologies.   The assignment includes brand strategy and creative across all customer touchpoints, including social, kicking off with a redesigned brand identity platform and the launch of a broad awareness campaign. Just Media handles Teradata's media duties. The new messaging uses imagery to reference what the company calls data’s unwieldy reputation to convey how Teradata can leverage ...
  • Two Agencies Tapped To Help Reinvigorate Puerto Rico Tourism
    Discover Puerto Rico has selected two agencies with strong tourism marketing bonafides to help shape the U.S. territory’s comeback as a premiere travel destination a year after the island suffered severe damage from Hurricane Maria. Miles Partnership has been appointed to lead brand positioning, website development and digital media strategy, and Beautiful Destinations has been tapped to lead creative strategy, content creation and distribution. “We’re excited about this powerhouse marriage of two of the strongest tourism marketing agencies, joining together in an unprecedented partnership to take Puerto Rico to the next level,” stated Leah Chandler, CMO of Discover Puerto Rico. ...
  • Macy's, Madras Global Expand Partnership
    Macy’s has selected Madras Global to support creative automation work for Macy’s e-commerce platform, in collaboration with Macy’s existing internal teams. The selection came after a formal review. Madras was tapped to provide high-volume digital advertising and marketing services, from high-speed retouching to delivery of email and site content that will support the entire Macy’s and Macys.com portfolio.  Since 2011, portions of the creative production and retouching work for Macys.com had been handled by Madras’ sister company, 2adpro. The new partnership gives Macy’s access to Madras’ big brand strategic and creative teams.  “We are excited to continue to build on our relationship with Madras as part of ...
  • Arena Media Expands Carrefour Group Relationship
    Havas Group’s Arena Media France has expanded its relationship with Carrefour Group, winning four new territories including Belgium, Spain, Italy and Romania. The agency continues to handle the Group’s communications in France and Poland. The new assignments are effective January 2019. The agency’s remit includes strategy and media consulting, media planning, media buying for all the Group’s entities. The France-based retail giant is known for its “hypermakrets,” or combination supermarket/department stores. Carrefour has operations in more than 30 countries in Europe, the Americas, Asia and Africa.
  • MMGY Global Lands Destination DC AOR
    Destination DC (DDC), the official destination marketing organization for Washington, DC, is appointing MMGY Global as its new AOR following a review. The incumbent agency was MDB Communications.  MMGY's remit includes media buying and planning. DDC's in-house creative team continues to design all advertising assets that will be utilized throughout digital, print, television and out-of-home placements, complemented by paid social media and search. The current creative umbrella campaign is "DC Cool" that highlights both unheralded and well-known adventures.  The campaign's next "Discover the Real DC" phase will be used to promote spring travel beginning Jan. 1, 2019. DDC will work ...
  • Elevation Grows Virginia Green Lawn Care Account
    Virginia Green Lawn Care is assigning additional responsibilities to creative AOR Elevation following a formal review. The new remit consolidates creative, planning, media and website work under one shop to deliver a more cohesive marketing strategy, says Pam Orsi, marketing director, Virginia Green. Elevation was previously responsible for Virginia Green creative that includes the well-known “Respect the Lawn” campaign, featuring a Jack Russell terrier named “Buster." This creative concept will be continued in coming work, says an Elevation representative.  Virginia Green provides commercial and residential lawn care in the Richmond, Williamsburg, Charlottesville and Fredericksburg areas.
  • BikeNWA Appoints Walrus As Its First AOR
    BikeNWA is appointing Walrus as its first AOR as the Northwest Arkansas advocacy group seeks to raise its cycling profile. The remit includes strategy, creative, media, and PR. While this is a regional brand, Walrus is charged with launching a national campaign focused on positioning Oz Trails, 250 miles of mountain bike trails running through the Ozark Mountains, as a premier destination for cycling and outdoor enthusiasts across the country. This new consumer marketing effort for the client will launch this winter. The organization is supported with grants from the Walton Family Foundation and the U.S. Department of Transportation in addition ...
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