Las Vegas-based Ntooitive has been selected as digital marketing agency of record by L.A. Care Health Plan. Under the agreement, Ntooitive will also partner with L.A. Care’s internal full-service marketing team to coordinate and manage traditional media buying, digital media services, and digital creative production with a focus on delivering campaigns aimed at raising brand awareness and product growth. This new partnership expands a relationship that began in 2018 that was tailored to digital advertising efforts.

Chicago Ideas is appointing Havas Chicago as agency of record to strengthen the TED-like platform's brand awareness. Leo Burnett previously serviced the account. Havas Chicago and Chicago Ideas launched the first phase of the brand campaign with a new identity last month, with additional messaging planned for later this year. Looking ahead to 2020, Havas Chicago will help Chicago Ideas meet its objective to become a gateway for people across the Chicagoland region to engage in the city’s intellectual, civic, business and philanthropic opportunities.

Behr Paint is appointing Deutsch as the paint company's creative agency of record, following a competitive review. The incumbent was Peterson Milla Hooks. Deutsch’s scope of work will include business intelligence, strategy, creative, digital and production. The first campaign is launching next year.

Mikimoto is hiring Ogilvy to lead the luxury jewelry company's digital transformation efforts. Led out of its Denver office, Ogilvy's multidisciplinary team will help simplify, clarify and modernize Mikimoto’s digital strategy, technology and design to deliver web and e-commerce experiences.   

BetMGM, the newly launched online/mobile sports betting platform of Roar Digital, LLC, has selected Ocean Media to handle media planning and buying duties.  In January, MGM GVC Interactive LLC, the Jersey City, N.J.-based sports betting and online gaming joint venture owned by MGM Resorts International and GVC Holdings Plc, rebranded as Roar Digital. The company is an emerging player in the global online gambling market, a sector that Coherent Market Insights valued at $46.9 billion in 2017 and project will hit $123.5 billion by 2026.  BetMGM will offer secure, Vegas-style online wagering on its smartphone app or any desktop for professional ...

The Moth has named Situation as the storytelling non-profit's first digital agency following an informal review. The NY-based agency will help manage The Moth’s digital marketing presence, including running its Google grant account. Work has already begun. Founded in 1997, The Moth invites people to share their stories on stage, live, at events and workshops across the U.S., U.K., and Australia. In addition, The Moth’s Radio Hour and podcast reach millions of people each week.

The Farmer's Dog is appointing Walrus as the direct-to-consumer pet food brand's strategic and creative agency partner following a competitive review. The five-year-old company previously handled most of its advertising and creative in-house. This partnership will introduce the brand’s first national integrated campaign designed around a new overarching brand platform. The campaign will launch in 2020.  

Levi’s, the iconic maker of jeans and other apparel has selected UM to be its new media agency. The incumbent was OMD, which had held the account since 2008. Earlier this year the company went public with a valuation of approximately $6.6 billion.

Humana is appointing MullenLowe as the health and wellness company's new creative agency partner following a competitive view conducted by Humana with assistance from search consultancy Select Resources International. BBDO served as the incumbent. Now, MullenLowe's offices in Boston and New York will work with Humana to support future brand and product-line communications. 

Seattle-based baking and pancake mix marketer Continental Mills has selected Knoxville-based Tombras as lead creative agency for its Krusteaz brand.   Responsibilities include strategic planning, brand creative, digital and social media. Tombras will also provide analytics services utilizing distribution and sales data to develop an analytics suite that will help the agency grow and optimize the Krusteaz business.  Krusteaz produces mixes for pancakes, waffles, muffins and other foods. The award followed a review led by Mercer Island Group.