• Havas Media Wins Global Citizen Media AOR
    Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its global media agency of record. In addition to planning and buying duties, Havas Media will advise the organization on establishing effective brand and media partnerships. A number of brand partners have given commitments and support to the organization. Michele Anthony, executive vice president Universal Music Group (like Havas, part of Vivendi) is a Global Citizen board member. Through a mix of content, events, and grassroots organizing, the Global Citizen movement engages millions of people from around the world each month ...
  • Garden Fresh Appoints LO:LA Creative AOR
    Garden Fresh Corporation is appointing LO:LA as AOR with a remit to refresh the branding and marketing for  the company's two national chains, Sweet Tomatoes and Souplantation. The appointment was made without a formal review. New creative will be the same across both chains and debut in-store and in-market, via digital, social, and print at all 97 locations across nine states. The creative will highlight convenience, value, "guiltless indulgence" and the ability to customize each customers’ hand-picked dining experience.
  • Huge Wins Realtor.com Creative AOR
    Online home search site Realtor.com has selected Interpublic ad agency Huge to serve as its creative agency of record, after a review.  The incumbent was Pereira & O’Dell. "Huge demonstrated exceptional creativity and big ideas, combined with a digital-first approach, which made a compelling case for moving forward and officially establishing this new relationship," stated  Andrew Strickman, head of brand and chief creative for realtor.com.   Michael Koziol, global chief executive officer, Huge, added, "It is a big opportunity for our team at Huge to partner with realtor.com. As the brand that defined the category of home search, they've done a ...
  • Berkshire Hathaway's Cort Jumps From Ogilvy To Hothouse
    Berkshire Hathaway's CORT is appointing Atlanta-based Hothouse as the rental furniture provider’s new creative and marketing agency of record. Ogilvy Atlanta previously held the account. Hothouse will oversee strategic planning and creative development for print, collateral, digital, email, direct mail, broadcast/video, tradeshow and internal communications, as well as support marketing communications needs on behalf of CORT for Tapdn, an Internet of Things platform for workplace optimization, and OpnSpace, a coworking booking app. While Cort is best known for its short-term furniture rentals for home and office, the company also provides event rental furnishings, global relocation services and operates more than ...
  • Deutsch Wins Reebok Creative Review
    Adidas subsidiary Reebok has appointed Deutsch its new global creative agency of record after a formal review. The incumbent was Venables Bell & Partners. The agency did not defend.  The business will be led out of Deutsch’s New York office.  The creative pitch followed the brand’s media review last year when it opted to move its account from Carat to MediaCom.  Reebok’s vice president of global marketing Melanie Boulden issued a statement:  “After a vigorous pitch process, Deutsch’s bold, innovative and unapologetic work stood out as it epitomizes our brand ethos. We are excited to partner with them to continue our mission ...
  • Redpepper Adds Clients
    Redpepper is adding two new clients to the Nashville-based agency's roster. Mars Petcare has selected the agency to develop a platform for the brand's Better Cities for Pets program which seeks to make U.S. cities more pet-friendly. The Southeastern chain Rouses Supermarket is working with redpepper to launch an integrated campaign across Alabama. The agency's responsibilities include research, concepting, creative execution, and media planning.  
  • Metro Credit Union Taps Mechanica For AOR Duties
    Metro Credit Union is appointing Mechanica as AOR to lead all communications efforts for the brand, including creative, planning and engagement strategies. The first work under these two Massachusetts-based companies will debut in the second quarter of 2019. Seven years ago, the credit union launched what it called its biggest brand campaign with Zag Interactive that was wrapped around the theme "banking's best kept secret." 
  • Envoy Wins HyperX Review
    HyperX, the gaming division of Kingston Technology Company, is appointing Envoy as agency partner to introduce its first advertising campaign following a formal review. The new campaign’s creative features an array of celebrities and athletes, with the U.S. launch including NBA athletes Joel Embiid and De’Aaron Fox proclaiming their love for playing videogames. HyperX will then expand the campaign to include more influencers and celebrities throughout the year, including soccer players for the EU market. 
  • The Republik Wins Eastern Carolina Organics AOR
    Eastern Carolina Organics (ECO) is appointing The Republik as the producer's first-ever agency of record following a formal review. Founded in 2004, ECO is designed to help transition tobacco farmers into organic vegetable production.  The remit includes development of a three-year brand development plan that will progress from internal branding and logo development to online, social, and then paid media advertising.  "The review was for brand development and marketing strategy," says Robert Shaw West, CEO, The Republik. "They wanted an agency that could save them having to staff up an internal department to fill those needs.” The intent is to ...
  • CPB Lands Sorel Outdoor Creative; BSSP To Handle Paid Media
    Columbia Sportswear appoints Crispin Porter Bogusky (CPB) as creative lead agency for its Sorel brand while handing paid media duties to BSSP.   CPB will be tasked with helping Sorel develop a new creative platform coinciding with the outdoor brand's largest fall collection to date debuting later this year.  
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