The brand is prepping for a European launch and will target Asian food lovers and health-conscious consumers.

The Austin-based agency created a new brand platform, campaign and refreshed design for the franchise.

Diageo vodka brand Smirnoff has appointed McCann as its new global creative agency after a formal review. The incumbent was Stagwell’s 72andSunny, which held the account for nearly a decade. The agency did not participate in the review.   The review followed the appointment of Diageo veteran Stephanie Jacoby to the role of global brand director at Smirnoff in April. Previously she served as vice president innovation for Diageo’s North America region. Commenting on the appointment Jacoby stated, “with global scale and a profound knowledge of our consumer, global advertising agency McCann is the perfect fit as Smirnoff’s new creative …

The campaign will have a national reach, including media activity in Michigan.

Louisville, KY-based Doe-Anderson has won a handful of new accounts over the last several months following an infusion of new talent. The wins include:

• Creative AOR for athletic protective gear marketer EvoShield, a division of Wilson Sporting Goods, which promises to keep athletes in the game with game changing protective apparel.
• Social media AOR for Roto Rooter.  Roto-Rooter Plumbing & Water Cleanup is a national, Cincinnati-based company providing plumbing repair, sewer & drain services, and water damage cleanup services to residential and commercial customers.
• AOR for the boutique brand benefit driven, dog goodie marketer Stewart Pet.
• AOR for LG&E-KU Louisville Gas & Electric, a …

There will be a new brand positioning launch in 2023.

Founded in 1988, Kelly-Moss' cars and drivers have won hundreds of races and 35 championships.

San Diego-based digital marketing agency Mindgruve has been selected as the Agency of Record for First Horizon Bank, one of the top 10 banks in the U.S. with approximately 417 locations across the southeast. The remit includes creative, digital media, analytics, PR and other duties. Erin Pryor, CMO at First Horizon Bank said the Mindgruve team "understood our business goals and had the right strategy to deliver on our ambitious revenue goals."

This is the third campaign Haberman has led on behalf of MDH to support commercial tobacco prevention and cessation efforts.