Omnicom’s Haygarth U.S. has been appointed In-Store Marketing and Merchandising Agency for CKE Restaurants.    The agency, part of Omnicom Commerce Group, will work with the restaurant chain on point-of-sale, food photography, digital and printed menus, and all merchandising for Carl’s Jr. and Hardee’s with approximately 3,500 locations nationwide.  “After a highly competitive search, we are excited about moving forward with Haygarth U.S. as our new merchandising agency,” said Patty Trevino, Senior Vice President of Marketing for CKE Restaurants. “We were very impressed with their understanding of our brands, our guests and the style of work they brought forth, especially as …

Omnicom's TracyLocke has been named strategic and creative Agency of Dallas-based restaurant chain la Madeleine, which has 86 locations in the U.S.Work from the agency includes development of updated branded point-of-sale items and digital and social media strategy and management for all 86 locations across the U.S.

In-home rowing machine marketer Hydrow has appointed Mojo Supermarket to serve as the lead creative agency of record following a competitive review. Hydrow and Mojo will partner on a series of campaigns launching later this year designed to build brand awareness and accelerate growth. Founded in 2017, Hydrow offers live and on-demand workouts led by world-class athletes that transport users to waterways around the world, with locales including London, Scotland, Miami and Boston.  

The Las Vegas Convention and Visitors Authority (LVCVA) has retained R&R Partners as its advertising and marketing agency of record and appointed Grey as its social brand agency, partnering to market and sell the destination worldwide. The appointments followed a formal review. Finalists also included Havas, and GSD&M. The client confirmed that R&R Partners was approved for a four-year advertising and marketing communications agreement with an optional two-year extension in an amount not to exceed $500 million, inclusive of service fees, content creation, and media purchases. Grey received a two-year social marketing contract with two optional two-year …

Blitz Advertising, a full-service Karachi, Pakistan-based agency affiliated with Publicis’ Spark unit, has been named agency of record for battery manufacturer and distributor Pakistan Accumulators Limited (PAL).  The remit includes digital, media, and creative duties and Blitz will be developing a new campaign for PAL’s solar-powered Osaka Solar Battery.  Through its battery brands Osaka and Volta, PAL has been a sponsor of  a number of professional Twenty20 cricket leagues tournaments, notably the Pakistan Super League.    The appointment follows word that the agency has been named the global media rights representative and live stream partner for the Kashmir Premiere …

Red Bull has appointed Omnicom Media Group's PHD as its new media agency for North America, according to sources. Starcom USA, part of Publicis Media, had previously served as the company’s media agency in the region, a remit it won in 2018. Red Bull spent an estimated $128 million on media last year in the U.S. according to COMvergence. The agency research firm estimates that spend was divided equally between traditional and digital media. The agencies and client either declined comment or didn’t return queries about the shift.

Independent creative agency Young & Laramore has announced four new business wins: Gainbridge, Rust-Oleum’s EpoxyShield, Sound United and Bit-O-Honey.   The partnership with Gainbridge began with The Indianapolis 500, coinciding with the company’s role as the presenting sponsor of the iconic race. A relatively new entrant in the financial services sector, Gainbridge tapped Y&L for all strategy, creative, digital, social and media. Consumer goods brand, Rust-Oleum, chose Y&L to lead creative and strategy, including TV, digital, and social content for its garage floor product, EpoxyShield. Y&L will be working with Rust-Oleum’s in-house production team on the initial campaign. Consumer electronics company, …

Fast-food chain Jack In The Box has named Gen Z-focused content company Kyra Media its Agency of Record for TikTok campaigns. The move comes as Jack in the Box ramps up its community-building efforts for various social platforms. The company said that its social media channels have been a successful way for it to connect with different audiences and TikTok offers a creative outlet to showcase the company’s creativity and sense of humor.    

Performance footwear and apparel brand HOKA ONE ONE, a division of Deckers Brands has appointed FCB as its first-ever global creative agency of record following a competitive review. The account will be led by FCB West in San Francisco which will tap into FCB’s network of offices around the world as needed to service the business.  Founded in 2009, HOKA had a huge growth spurt last year with sales up 62% over 2019.   “As we set our sights on $1 billion and beyond, it’s the right time to hire HOKA’s first strategic AOR,” stated Wendy Yang, president of …

Austin, TX-based independent agency McGarrah Jessee has been named strategic partner for Jacuzzi Group. The agency remit includes branding and creative  services.Jacuzzi Group, based in Chino Hills, CA,  is a global manufacturer of eponymous premium spas, swim spas, whirlpool, soaking, bathtubs, showers, and related bathroom products.  “After a thorough search for the right agency, we know McJ is the right partner for the job," said Anne-Marie Nealy, senior director of brand marketing, Jacuzzi Group. The agency has worked with brands like Yeti and Shiner.