The Hendricks County Convention and Visitors Bureau named MZD Advertising of Indianapolis as its agency of record.
Four months after being named agency of record for Zicam, Cramer-Krasselt was awarded the brand's media buying assignment by Matrixx Initiatives. C-K's Chicago headquarters will manage broadcast buying and digital planning and buying, working closely with C-K Phoenix, which handles the brand strategy, creative, digital and consumer engagement. The agency will partner with Always On Communications/Los Angeles, which continues to handle Zicam's media planning. Billings are estimated at $50 million. Initiative previously handled the account.
C-E (Campbell-Ewald) has been named agency of record for the Remington Arms Company, Inc. and its subsidiary, Freedom Group Family of Companies. The agency now adds Remington, Bushmaster, Dakota Arms, DPMS/Panther Arms, H&R and Marlin brands to its portfolio of accounts.
Media Storm was named media buying and planning agency of record for CMT.
ID Media was tapped to handle lead print chores for Meineke Car Care Centers.
OhioHealth named Doner as its agency of record. The agency will handle marketing strategy, branding, digital, creative, and media planning and buying. First work is expected to launch this summer.
Valspar is slated to tap DraftFCB, Chicago as its agency of record. Euro RSCG, Chicago previously handled the account, estimated at $35 million.
Publicis was awarded additional advertising duties for Chevrolet, following a consolidation by General Motors. Campbell-Ewald previously handled the work.
Universal McCann was awarded media planning and buying chores for Burberry in U.S., U.K., France and Asia-Pacific markets.
Citrix Online appointed Mediasmith to provide digital and print advertising for its suite of remote access and collaboration services.