• BIZ DEV: Mason Named AOR For Connecticut Lottery's KENO Game
    Mason was named agency of record for Connecticut Lottery Corporation's new game, KENO. The agency will handle all strategic messaging, creative, production, advertising and media buying. "We are pleased to create excitement and awareness about the game of KENO here in Connecticut," said Stephen Hayes, co-president, of Mason, Inc. "Mason demonstrated exceptional creativity and a clear vision for a responsible and effective launch of KENO in Connecticut," added Anne M. Noble, president and CEO of the CT Lottery. Additional Mason clients include Yale New Haven Health, The Connecticut Open presented by United Technologies, Odyssey Logistics, Hospital for Special Care and ...
  • BIZ DEV: Laughlin Constable Named AOR For Palermo Villa
    Palermo Villa, a privately held frozen pizza manufacturer, tapped Laughlin Constable as its agency of record. First work from the agency was a national campaign for Urban Pie premium pizzas. Laughlin Constable created a series of online videos and radio spots starring "Ron" and "Danni" as brand ambassadors working in an Urban Pie food truck. Aside from creative duties, the agency is also handling strategy/brand planning, media planning and buying, analytics and public relations. "Urban Pie appeals to adventurous food lovers seeking restaurant-style flavors with frozen food aisle effort," said Pat Laughlin, creative director leading the campaign. "Our target consumer ...
  • BIZ DEV: One Medical Taps VBP Orange As AOR
    VBP Orange, the customer experience unit of Venables Bell & Partners, was named agency of record for One Medical. The agency will create brand campaigns that highlight the multiple aspects of a patient's experience. New work will launch this fall. Hub Strategy & Communication in San Francisco previously handled the account. One Medical's goal is to make high-quality health care more accessible and affordable for all. Founded in 2007, One Medical now has more than 45 offices in 7 major metro areas. "As One Medical continues to expand rapidly across the country, we're looking holistically at how our brand reflects ...
  • BIZ DEV: M&C Saatchi SHARE Named U.S. Social Media Agency For Hong Kong Tourism
    M&C Saatchi SHARE, part of M&C Saatchi LA, was named U.S. social media agency of record for the Hong Kong Tourism Board. "People travel to experience their cultural passions in new and different ways," said Huw Griffith, CEO of M&C Saatchi LA. "We are pleased to work with one of the world's premier and iconic destinations. The deep travel experience of M&C Saatchi SHARE and world-class sophistication of Hong Kong certainly make an ideal combination."
  • BIZ DEV: EGC Group Named AOR For Long Island Tourism
    The Long Island Convention and Visitor's Bureau and Sports Commission named agency named EGC Group as its agency of record, following the launch of a 2016 Visitor Guide, revamped website and ad campaign highlighting Long Island history, scenery and communities. "To continue the momentum and ensure maximum exposure for our members, we are pleased to announce our new partnership with EGC Group, one of Long Island's most established and respected marketing and advertising agencies, said the LICVB team.
  • BIZ DEV: Chuck E. Cheese's Taps Current To Handle PR Work
    Chuck E. Cheese's named Current, part of Interpublic Group of Companies, as its public relations agency of record. Current will focus on building brand awareness and launching new offerings for Chuck E. Cheese's, as well as conducting ongoing media relations to support its promotions, fundraising and seasonal programs. The account will be led by Amy Colton, executive vice president. "We are excited to partner with Chuck E. Cheese's to encourage people to experience the changes firsthand and try the new menu," said Virginia Devlin, president of Current. "Chuck E. Cheese's is already every kid's favorite, and now it's time to ...
  • BIZ DEV: Proof Advertising Wins Del Frisco's Restaurant Group
    Del Frisco's Restaurant Group tapped Austin-based Proof Advertising as its creative agency of record, following a review. Johnson & Sekin previously handled the account. The agency will help drive sales and enhance the brand identity of the twenty restaurants. Work includes brand strategy and creative duties for broadcast, print, collateral, digital and social media elements. "We have very ambitious sales growth and concept expansion plans for the Grille," said Lisa Kislak, vice president of brand marketing for Del Frisco's Restaurant Group. "Proof demonstrated overwhelmingly that they 'get us' and that they have deep experience working with retail brands. We are ...
  • BIZ DEV: Jacuzzi Group Worldwide Taps Rhythm As Its Digital Agency
    Jacuzzi Group Worldwide named Rhythm as its digital agency, tasked with increasing sales and enhancing the brand's online presence. Rhythm will design and develop new, original website content for both the Jacuzzi Hot Tubs and Sundance Spas brands. "The Jacuzzi brand is synonymous with memorable, enjoyable experiences," said Peter Bohenek, president of Rhythm. "Rhythm is beyond pleased to be working with Jacuzzi Group Worldwide to not only elevate those experiences, but turn up the heat even more by designing and launching new digital strategies to fuel both engagement and sales opportunities."
  • BIZ DEV: M&C Saatchi PR Adds Bentley Motors
    Bentley Motors tapped M&C Saatchi PR as its communication agency of record. M&C Saatchi PR will work on issues supporting the brand throughout The Americas region, which includes Brazil, Chile, Canada, Mexico, and the United States along with future growth in countries throughout South America. "The brand is steeped in great mythology and history, and as we move forward in The Americas region, we looked for a partner to help tell the brand story in new and innovative ways to our customers, potential customers, employees and media," said Jeff Kuhlman, chief communication officer, Bentley Motors, Inc. "M&C Saatchi PR has ...
  • BIZ DEV: Children's Mercy Kansas City Names Doner, Assembly As Creative, Media Agencies
    Following a review, Children's Mercy Kansas City named Doner as creative agency of record and Assembly to handle integrated advertising and media buying and planning, including digital and social media elements. Children's Mercy Kansas City is a 354-bed not-for-profit hospital for patients from birth through age 21. First work will launch later this year. "Doner brought all the right qualities to the table -- smarts, creativity and relevant experience -- while going above and beyond to support our mission to transform children's lives and redefine pediatric medicine," said Laurie Ellison, chief marketing officer of Children's Mercy. Children's Mercy spent $850,000 ...
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