• Fuseideas; Metropolitan Nashville Airport Authority
    Fuseideas has been chosen to complete a website redesign for the Metropolitan Nashville Airport Authority.
  • General Motors; Carat
    General Motors consolidated its $3 billion global media buying and planning account with Carat.
  • Union Bank, N.A.; Eleven
    Union Bank, N.A. tapped Eleven Inc. as its global advertising agency of record. The agency bested Ogilvy, RPA and incumbent Dentsu for the win. Eleven will handle all worldwide advertising and marketing communications for Union Bank, including traditional campaigns for broadcast, print and radio, as well as interactive campaigns for digital, social and mobile platforms. New advertising is expected in the second quarter of 2012.
  • U.S. Cotton; Marcus Thomas
    U.S. Cotton named Marcus Thomas as agency of record for its Swisspers brand of 100% cotton-based health and beauty aids. An undisclosed budget will go to integrated consumer marketing, including social and other online media, event marketing, nontraditional media, and media relations.
  • Mizuno; McKinney
    Mizuno USA named McKinney, Durham, NC, as its agency of record to handle integrated branding communications solutions, including print, collateral, direct, point of sale, and online advertising.
  • StruckAxiom; Jack in the Box
    StruckAxiom was named digital agency of record for Jack in the Box.
  • Laughlin Constable; Lung Cancer Alliance
    Laughlin Constable was named agency of record for Lung Cancer Alliance, a national advocacy group for lung cancer awareness and support for those living with or at risk for the disease.
  • Initiative; Roadside Attractions
    Initiative was named media agency of record by Roadside Attractions, a film company specializing in the theatrical distribution of independent films. The agency will handle all media planning, buying and digital marketing efforts. The account will be managed out of Initiative’s Los Angeles office.
  • Verizon Wireless; In review
    Verizon Wireless placed its digital creative account in review, in an effort to consolidate work at one agency.
  • RadioShack; Butler Shine Stern & Partners
    RadioShack has split with its creative agency, Butler Shine Stern & Partners.
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