• Petco - DraftFCB
    Petco tapped DraftFCB to handle creative chores on its $16 million advertising account.
  • Stolichnaya - Ogilvy
    Stolichnaya has parted ways with its creative agency, Ogilvy.
  • Oakland Athletics - Hub Strategy
    The Oakland Athletics has renewed its contract with Hub Strategy, the team's creative agency of record. This is the second year Hub Strategy has been tapped to handle branding and integrated marketing. Creative begins with eight tongue-in-cheek TV spots featuring the Oakland A's players Gio Gonzalez, Dallas Braden, Coco Crisp, Ryan Sweeney, Andrew Bailey, Kurt Suzuki and Trevor Cahill. The spots begin airing in March.
  • Sayre Enterprises - Mariner Media
    Sayre Enterprises, a manufacturer of reflectives for the US Military, named Mariner Media as advertising agency of record for its military, apparel and reflective products.
  • H&M
    H&M placed its U.S. media account in review. Incumbent MediaCom will not defend.
  • LivingSocial; mediahub and ID Media
    LivingSocial, an online source for people to find discounted deals, has named mediahub from Mullen and ID Media as its media planning and buying partners. Creative for LivingSocial is handled by The Martin Agency, a fellow IPG company along with Mullen and ID Media.
  • Barkley - On the Border
    On the Border named Barkley as its agency of record for its $4 million advertising account. Energy BBDO, Chicago, previously handled the work.
  • Jaguar - Spark44
    Jaguar shifted global creative chores from Euro RSCG to Spark44.
  • Oil-Dri - Doner
    Oil-Dri Corporation of America, a manufacturer of cat litter, has named Doner as its advertising agency of record for its Cat's Pride line of cat litter, following a review. The review was handled by search consultancy Jones Lundin Beals.
  • Saul Ewing - LevLane
    Philadelphia law firm Saul Ewing has named LevLane as its agency of record. An undisclosed budget will go to print, online and outdoor advertising, including media buying. First work will break in the spring.
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