The lucky number is seven agencies competing for Liberty Mutual's $50 million advertising account. They are: Arnold Worldwide, Euro RSCG, Mullen, Merkley + Partners, Hill Holliday, J. Walter Thompson, and incumbent Kirshenbaum Bond & Partners.
After a three-month review, The Community Builders, Boston, has named The Republik, Durham, as its first advertising agency responsible for all branding, marketing and advertising duties for its Durham "Hope VI" project. Webb Patterson, Durham, continues to handle media and public relations. A $500,000 budget will go to naming, corporate I.D., collateral, newspaper advertising, and environmental design.
BMW has narrowed its agency list down to four companies competing for creative duties on its North American account. They are: Anomaly, Kirshenbaum Bond + Partners, GSD&M, and The Martin Agency. The account is valued at $70 million.
Prime Restaurants of Canada has named Downtown Partners as its advertising agency of record. Downtown Partners will be responsible for all creative advertising for Prime Restaurants. Wills & Co. will continue to handle Prime Restaurants' media buying and planning. Spending was not revealed.
Mini Cooper has hired Hasan + Co. to oversee the review on its $25 million campaign. Crispin Porter + Bogusky resigned the account after being awarded the Volkswagen account.
OLN has selected Media Storm of Norwalk, CT with online and offline media planning/buying duties for the upcoming 2005 NHL season. The objective is to drive viewers to hockey games televised on the Outdoor Life Network. Spending was not released.
VF Corp., home to such brands as Wrangler, Lee, The North Face, and Nautica, has placed its $110 million media account in review. MediaEdge:CIA, Media Planning Group, OMD, and Optimedia currently handle the account. A decision is expected in October.
Goodyear Tire & Rubber has named six agencies vying for its $80 million advertising account. They are: Carmichael Lynch, The Martin Agency, McCann-Erickson, Publicis, Saatchi & Saatchi, and Euro RSCG.
The U.S. Army has placed its $200 million advertising account in review. Competing for the account are BBDO Worldwide, McCann-Erickson, Ogilvy & Mather, Young & Rubicam, Grey Worldwide and Leo Burnett, the incumbent. A decision is expected by December.
LensCrafters has placed its $90 million advertising account in review. Deutsch currently handles the work. Agencies competing for the account include Arnold Worldwide, DDB Worldwide, Lowe Worldwide, McCann-Erickson, Kaplan Thaler, and Young & Rubicam.