• Limited Brands
    The Limited has placed its $60 million media account in review. Initiative Media currently handles the account. Carat, TargetCast TCM, Horizon Media, Media Planning Group, Starcom MediaVest and Mediaedge:cia are competing for the account.
  • Almay
    Revlon has placed its $40 million Almay advertising account in review. Deutsch, the incumbent, will defend the account against Kaplan Thaler and Strawberry Frog.
  • Sun Microsystems
    Sun Microsystems has placed its $10 million PR account in review. Ruder Finn, MWW Group, Bite Communications and Citigate Cunningham are competing for the account.
  • Giant Ideas - MyWireless.org
    Giant Ideas has been named creative agency of record by MyWireless.org. The agency will handle brand development, national campaign concepts, TV, radio, and print advertising; and Web site concept and creative design. Giant Ideas bested the Richards Group, The Ad Ranch and Big Fish for the win.
  • Silversea Cruises - MMG Worldwide
    Silversea Cruises has hired MMG Worldwide to create and maintain a new Web-based toolkit for travel agents, as well as completely redesign Silversea's consumer Web site. Silversea will continue to retain Ogilvy, Milan as its agency of record. Spending was not released.
  • XA - McDonald's All American Game
    XA, a national event marketing firm, has been selected as event production agency of record for the 2005 McDonald's All American Game. Spending was not released.
  • Coca-Cola - AKQA
    AKQA has been awarded the online advertising and web development duties for Coca-Cola Zero, a new zero-calorie cola, to be introduced in June. This marks the first client win for AKQA's New York Office. Spending was not released. Crispin, Porter + Bogusky will handle offline duties.
  • Euro RSCG/Fuel - Jaguar
    Jaguar has selected Euro RSCG/Fuel as its worldwide agency, responsible for global advertising. Euro RSCG/Fuel won the account following a review that included: the incumbent, Y&R; JWT, Berlin Cameron/Red Cell; Kirshenbaum Bond & Partners; M & C Saatchi and Leagas Delaney. The account is estimated at $100 million.
  • Church & Dwight - Frontier Communications
    Frontier Communications has been selected to handle Church & Dwight's estimated $80 million dollar media account.
  • Concrete Pictures - Charter Communications
    Concrete Pictures, a creative branding and production company, has been tapped by Charter Communications to handle the television component of its three-pronged advertising strategy. Charter is replacing its former agency of record with three companies, each specializing in a different aspect of branding. Spending was not released.
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