The Limited has placed its $60 million media account in review. Initiative Media currently handles the account. Carat, TargetCast TCM, Horizon Media, Media Planning Group, Starcom MediaVest and Mediaedge:cia are competing for the account.
Revlon has placed its $40 million Almay advertising account in review. Deutsch, the incumbent, will defend the account against Kaplan Thaler and Strawberry Frog.
Sun Microsystems has placed its $10 million PR account in review. Ruder Finn, MWW Group, Bite Communications and Citigate Cunningham are competing for the account.
Giant Ideas has been named creative agency of record by MyWireless.org. The agency will handle brand development, national campaign concepts, TV, radio, and print advertising; and Web site concept and creative design. Giant Ideas bested the Richards Group, The Ad Ranch and Big Fish for the win.
Silversea Cruises has hired MMG Worldwide to create and maintain a new Web-based toolkit for travel agents, as well as completely redesign Silversea's consumer Web site. Silversea will continue to retain Ogilvy, Milan as its agency of record. Spending was not released.
XA, a national event marketing firm, has been selected as event production agency of record for the 2005 McDonald's All American Game. Spending was not released.
AKQA has been awarded the online advertising and web development duties for Coca-Cola Zero, a new zero-calorie cola, to be introduced in June. This marks the first client win for AKQA's New York Office. Spending was not released. Crispin, Porter + Bogusky will handle offline duties.
Jaguar has selected Euro RSCG/Fuel as its worldwide agency, responsible for global advertising. Euro RSCG/Fuel won the account following a review that included: the incumbent, Y&R; JWT, Berlin Cameron/Red Cell; Kirshenbaum Bond & Partners; M & C Saatchi and Leagas Delaney. The account is estimated at $100 million.
Frontier Communications has been selected to handle Church & Dwight's estimated $80 million dollar media account.
Concrete Pictures, a creative branding and production company, has been tapped by Charter Communications to handle the television component of its three-pronged advertising strategy. Charter is replacing its former agency of record with three companies, each specializing in a different aspect of branding. Spending was not released.