Callaway Golf has placed its estimated $40 million account in review. Dailey & Associates previously handled the account.
SEED Creative has been selected as Heartland Brewery's agency of record. The agency has been charged with relaunching Heartland Brewery with an overall brand image campaign for its family of New York restaurants. The new campaign tagline, “Go Home,” will be incorporated into all future advertising and marketing campaigns. Billings are estimated at $1 million.
Millipore Corporation’s Life Science Division, Danvers, Mass., has assigned Philip Johnson Associates with a print advertising campaign. The account was awarded without a review, and billings were not disclosed.
Delta Faucet has cut ties with its agency of record, Campbell-Ewald, Warren, Mich. The estimated $12 million account is now in review, being handled by Pile & Co.
Baskin-Robbins has decided to keep its creative account with incumbent agency vitrorobertson, following a three-month review. In addition, Baskin-Robbins has moved media planning and buying responsibilities from Initiative Media in Los Angeles, to Hill, Holiday, Connors, Cosmopulous in Boston. Billings were not disclosed.
Arena Communications, a division of MPG, has been awarded the media account for Wal*Mart Mexico. Arena Communications will manage the account from its Mexico City headquarters. Arena will be responsible for media strategy, planning and buying throughout all Mexico for Wal*Mart. The agency bested Carat, Mediaedge:cia, Initiative, Starcom, Control Media and the incumbent, Mindshare, for the win. Billings were not disclosed.
VisitBritain, the official tourism organization of Great Britain, has named GREEN TEAM, New York, as its agency of record for the Americas. An initial budget of more than $1.25 million for the spring, 2005 initiative will go primarily to online advertising, supplemented by a mix of traditional media and direct mail marketing.
Miramax has moved its media buying duties from ZenithMedia Group back to Palisades Media Group. Billings were not disclosed.
Various WPP Group agencies have been assigned to handle HSBC Group's estimated $600 million account.
Snapple has changed agencies, moving from Deutsch, New York, to Cliff Freeman & Partners, New York, without a review. Spending was not disclosed.