St Luke's remit is to develop a new brand creative platform and all above-the-line communications and branding.
Los Angeles-based agency Quigley-Simpson has been named media agency of record for photo book marketer Mixbook after a competitive review. Quigley-Simpson will handle all media planning, buying, and analytics. In addition, the agency will provide strategic creative guidance to ensure delivery of integrated solutions. Other clients include the recently won Welch’s Fruit Snacks, JPMorgan Chase, Ball Corporation, First Aid Beauty, Paycom, and Phillips.
The organization is emphasizing an increase in visitor spending from its global markets.
Giles Gordon, Creed CMO, says the agency will "create a step-change for our business."
VB+P will lead brand-building efforts across the Bob Evans Farms portfolio.
Various initiatives will highlight the region for conventions, trade shows, sporting events and leisure visitors.
Marketing agency Brunner has been named strategic/creative agency of record for quick service restaurant chain Church’s Texas Chicken. Natalia Franco, executive vice president and Chief Marketing Officer said Brunner's, “proven expertise in the marketing landscape and deep understanding of our industry will undoubtedly help us amplify our brand and engage with our loyal customers in new strategic and meaningful ways." The chain founded 70+ years ago is owned by High Bluff Capital Partners. Last year it brought …
Biggby Coffee, headquartered in East Lansing, Mich., has tapped agency MMB to help craft brand strategy and digital content for their portfolio of 350-plus cafes across the Midwest and South. The agency will also assist with media planning and buying. The clients billings were not disclosed. MMB, located in Boston, also serves clients such as Yale New Haven Health, Foster Grant and Hannaford Supermarkets.
InnoVision Marketing Group has been selected as the agency of record for Solutions for Change, a nonprofit organization dedicated to solving the root causes of homelessness and transforming the lives of individuals and families in need. The agency said it would collaborate with the client to develop a comprehensive marketing and communications strategy to raise awareness, engage the community and drive increased support for the organization's programs.
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