by on Dec 18, 3:00 PM
Carat, Zenith Optimedia, Omnicom Media Group and Mediaedge:cia have advanced in the review for Philips Electronics' global media account, valued at $100 million.
by on Dec 18, 3:00 PM
Grupo Gallegos has withdrawn from Wal-Mart's Hispanic review, estimated at $55 million.
by on Dec 18, 3:00 PM
Procter & Gamble has moved creative work on its Herbal Essences brand from Kaplan Thaler Group to Leo Burnett.
by on Dec 18, 3:00 PM
MindShare has been awarded media planning and buying duties for the Art Institute of Chicago. LaPlaca Cohen New York previously handled the account.
by on Dec 18, 3:00 PM
The Maryland State Lottery has named Trahan, Burden & Charles as its interim agency of record following the closing of its former agency, Eisner Communications. Under the six-month contract, TBC will be responsible for creative development, advertising, media buying and planning and public relations.
by on Dec 18, 3:00 PM
The Pierre Fabre Group, a pharmaceutical and CPG company in Europe, has chosen Looney Advertising to launch a regional campaign for Eau Thermale Avene, a skin care line sold at mass retailers. The effort will include, print, direct mail, outdoor, in-store, brand identity, guerrilla, and web components. Billings are estimated at $2 million.
by on Dec 18, 3:00 PM
Lopez Negrete Communications has been selected to lead Novartis Pharmaceuticals Corporation's Hispanic initiatives in the United States.
by on Dec 18, 3:00 PM
Financial exchange CME has named VSA Partners as agency of record, to help develop its brand identity.
by on Dec 18, 3:00 PM
Pharmavite has named RPA as its agency of record. It will handle all strategic planning, creative and media planning and buying for its new whole soy and real fruit nutrition snack bar, Soyjoy. The agency will develop a campaign, consisting of TV, print, outdoor, online, search and Web site components. The account is valued at $30 million.
by on Dec 18, 3:00 PM
Best Buy is seeking an agency for its in-house brand, Best Buy for Business.