• SunCom Wireless
    SunCom Wireless has placed its $25 million advertising account in review. Incumbent Margeotes Fertitta Powell will not defend.
  • Sony Ericsson - Bartle Bogle Hegarty
    Sony Ericsson has parted ways with agency Bartle Bogle Hegarty. The agency handled global creative duties since 2001.
  • Atari - Draft FCB
    Atari has awarded global ad chores to the newly combined Draft FCB. Spending was not released. The agency bested Euro RSCG 4D for the win.
  • BBDO - Smart Car
    DaimlerChrysler has tapped BBDO to handle U.S. chores for its Smart car brand, slated for a 2008 U.S. launch. The account is estimated at $20 million.
  • Time Warner Cable
    Time Warner Cable has named al Punto, Wing Latino and incumbent Castells & Asociados as the remaining three agencies in contention for the company's Hispanic account.
  • Taxi - OLN
    TAXI New York has been assigned a branding campaign for OLN, which will change its name to Versus on September 25.
  • Heineken
    Heineken has placed the creative portion of its $70 million Heineken Lager and Heineken Premium Light brands in review.
  • Progressive
    Progressive has picked four finalists in its $150 million creative review. They are: Arnold, Euro RSCG, GSD&M and McKinney.
  • Kaplan Thaler Group - Centrum
    The Kaplan Thaler Group has been awarded Centrum's advertising account, estimated at $40 million. The agency bested Grey Worldwide and McCann Erickson for the win.
  • Lawrence Savings Bank - White Rhino Productions
    Lawrence Savings Bank has tapped White Rhino Productions to develop its brand repositioning. The bank had no previous agency of record and billings were not disclosed. White Rhino will design a new logo, retail signage, pre-and-post-announcement print advertising, point of sale merchandising, direct response mailers, and marketing support material.
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