UNreal Marketing Solutions announced that national shoe retailer Kenneth Cole Productions, has signed on for search engine marketing (SEM) services. Kenneth Cole joins UNreal Marketing's list of retail clients including Brooks Brothers Clothing, Eastbay.com, and ShoeMall.com.
Pennzoil Motor Oil are Quaker State Motor Oil are launching a review for their media businesses. Roth Associates in New York is expected to manage the media review. An agency will be selected by July or August.
Saatchi & Saatchi has won creative duties for Toyota Motor Sales $50 million global Prius account. Saatchi & Saatchi beat out Tokyo-based Dentsu and Delphys for the account. The Prius account will be led by Saatchi & Saatchi's office in Torrance, Calif.
Dell Computer has awarded its consumer catalog business to Haggin Marketing and its small and medium-size business catalog to Hill, Holliday, Connors, Cosmopulos and T3, The Think Tank. Peter Mitchell of consulting company Mitchell & McCue handled the review.
Cordiant Communications Group announced today that Bates Worldwide has lost beverage giant Allied Domecq as a client. Allied Domecq brands include Ballantine's whiskey and Beefeater gin.
Sprinks, a pay-per-click content-targeted ad vehicle and division of About, Inc, has named J. Walter Thompson Technology Communications Group as its agency of record for its first-ever advertising campaign. JWT Technology will handle creative development and media placement for the Sprinks ads. The budget was not disclosed.
H. J. Heinz has named Starcom, Chicago, as its Agency of Record for the company's frozen food brands. Starcom will provide complete buying services for all frozen products, including Ore-Ida, Bagel Bites and Smart Ones.
Healthy Choice's $35 million creative account has moved from Grey Worldwide's Earl Grey unit to Leo Burnett.
3Com Corp. has issued RFPs to find an agency for its Americas Marketing Group. The assignment will include creative duties involving brand, product and channel advertising as well as media buying.
boede&partners announced today it has been named agency of record for NeuBond Inc., a supplier of enhanced voice services technology. The agency will help launch NeuBond's services into the telecommunications marketplace. Specifically, boede&partners will focus initially on using research to identify competitive sales and marketing opportunities for NeuBond's services. The agency will then design and deploy an initial marketing launch program for NeuBond services based on the research results.