by Amy Corr on May 30, 4:39 PM
Treasury Wine Estates Americas (TWE) named BARU as agency of record for communication planning, analytics and paid media. The agency previously worked with TWE on a project basis and will now handle all media planning and buying across the company's wine brands including Beringer Founder's Estate, Beringer Main & Vine, Sterling Vineyards, 19 Crimes, Penfolds, Matua and Lindeman's Gentleman's Collection. "BARU has demonstrated solid analytic and media capabilities," noted Seth Hynes, vice president of marketing for Treasury Wine Estates. "We look forward to working together to navigate the digital landscape, increase media engagement and position TWE brands for continued growth."
by Amy Corr on May 26, 12:18 PM
Giant Spoon was named the first U.S. media agency of record for Pinterest. This marks the second win in a month for the independent agency, which scored Mass Mutual in April. First work will launch this summer. "Pinterest is a daily source of inspiration for people around the world," said Marc Simons, founding partner at Giant Spoon. "It was clear to us from the beginning of this process that they value creative and doing things differently, but that driving business growth was a key behind this approach. This is where we work best." Pinterest spent $1.5 million on measured media …
by Larissa Faw on May 25, 2:03 PM
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) is appointing The Story Room (TSR) as its digital agency of record for the 2017 Gold Cup tournament. There was no incumbent. TSR is the first digital agency CONCACAF has hired to support its business and the Gold Cup tournament. In order to raise awareness and generate buzz, TSR will be responsible for planning and implementing an integrated digital marketing strategy as well as developing the both English- and Spanish-language content to reach fans in the FIFA confederation. In addition, the agency will generate a comprehensive digital audience research …
by Amy Corr on May 24, 3:20 PM
Following a review, Colle+McVoy was named agency of record for the Jackson Hole Travel & Tourism Board (JHTTB). Barnhart Communications previously handled the account. The agency will handle strategic planning, creative, design, media planning and non-digital buying, social media content and influencer marketing. The national campaign, launching this winter, will highlight Jackson Hole's accessibility to a pair of national parks, wildlife, three ski areas, luxury amenities, and a strong music and arts scene. Colle+McVoy has experience in the outdoor and tourism industries, creating work for Mammoth Mountain, Explore Minnesota Tourism, Recreational Boating & Fishing Foundation and Mountain Hardwear. "Colle+McVoy came …
by Amy Corr on May 23, 12:01 PM
TBWA\India was named agency of record for Modern Food Enterprises, a bread and bakery brand. "Winning the creative mandate of Modern Food is a matter of immense pride for us," said Abhijit Dube, general manager of TBWA\India. "Our creative team has led the creation of a refreshingly new social narrative for this brand according to today's times. We look forward to embark on a successful journey with Modern Food and build on the glory of Modern brand."
by Amy Corr on May 22, 2:37 PM
Following a pitch process, Capital Goods was awarded its first client, Taos Ski Valley. Canada's Origin previously handled the account. Capital Goods opened its doors in January. The agency will develop a campaign consisting of traditional, social media and digital elements that position the resort as a four-season destination. The account win also includes work for a newly launched hotel, The Blake at Taos Ski Valley, as well as future development plans. Taos Ski Valley has invested $300 million in upgrading lodging and adding a new pedestrian-friendly village and plaza with a riverwalk experience and retail shops. "We needed an …
by Amy Corr on May 19, 1:40 PM
Following a RFP process, Major League Soccer (MLS) tapped Minneapolis-based SixSpeed to produce two separate live-event experiences. The agency will concept and design an in-stadium opening ceremony for the 2017 MLS All-Star Game in Chicago and a pre-game ceremony and post-game trophy presentation at the 2017 MLS Cup.
by Amy Corr on May 18, 1:31 PM
LRXD was named agency of record for Washington, D.C.-based dining chain Matchbox. The company currently has 11 locations that serve wood-fired brick oven pizza, grilled Angus mini-burgers and craft beer. Matchbox also owns Ted's Bulletin and DC-3 dining chains. First work promotes Matchbox's new Sawgrass Mills, Florida, market, along with the eatery's Preston Hollow, Texas, and Richmond, Virginia, locations. Creative includes digital, a new website, social media, in-store materials, events, promotions and a customer loyalty program. There was no formal pitch process or previous agency. "In LRXD, we get an agency that not only has expertise in the restaurant industry …
by Amy Corr on May 17, 4:21 PM
Following a review, CP+B was named global agency of record for aircraft manufacturer, Embraer. Led by CP+B Miami, with help from CP+B Brazil, the agency will handle creative, social, media planning and media buying duties. This year, the leadership team at CP+B Brazil broadened its responsibility to include oversight of CP+B Miami. The combined office is led by chief creative officers Marcos Medeiros and Andre Kassu, CEO Vinicius Reis, and executive creative director of CP+B Miami, Tom Adams. "As we cultivate this new creative corridor, what better partner than Embraer, a massive global brand based in Sao Paulo with a …
by Amy Corr on May 16, 3:10 PM
5W Public Relations was named PR agency of record for Servcorp, a provider of office space solutions for businesses. The agency will create a communications public relations program that positions Servcorp as a provider of economical office space solutions for small business owners, entrepreneurs and brokers. Servcorp has locations in 24 countries and 53 cities.