Giant Spoon was named the first U.S. media agency of record for Pinterest. This marks the second win in a month for the independent agency, which scored Mass Mutual in April. First work will launch
this summer.
"Pinterest is a daily source of inspiration for people around the world," said Marc Simons, founding partner at Giant Spoon. "It was clear to us from the beginning of this process
that they value creative and doing things differently, but that driving business growth was a key behind this approach. This is where we work best."
Pinterest spent $1.5 million on measured
media in 2015 and $1.8 million in 2016, per Kantar Media.