• by Fern Siegel , 7 hours ago

Ark Agency has been appointed lead strategic and creative agency for non-dairy food-and-drink brand Rude Health in the U.K. The win was awarded after a competitive pitch. 

London-based Ark's remit is to deliver the brand's 2026 ad campaign. First work is expected this month. The advertising will target shoppers who prefer healthier food choices.

Mat Goff, founder, Ark Agency, said: "In the health and wellness category, we're constantly encouraged to stack and track, measure and optimize. The Rude Health brand is here to remind us that health, and healthy eating, are things to be enjoyed and shared. That's a genuinely exciting creative space to work in."

Rude Health was acquired by Oddlygood Group in 2024. The company hopes to make it Europe’s leading plant-based challenger.

The appointment is the latest new business for the agency, which recently won Krispy Kreme and debuted its first U.K.-Ireland campaign in April.

Ark's roster also includes loveholidays, Magners, Huel and Löfbergs.