• Study: Programmatic Works Best For Publishers On Multiplatforms
    Using the highest cost platform might not yield the best results; a multi-pronged approach worked more effectively.Conditions influence outcome, even for the same site.
  • National Public Media Connects Sponsors With Audiences
    NPR.org banners perform 400% above industry benchmarks for CTR and have a 92% viewability rate. The display units also show a 9.1% interaction rate.
  • 'AARP Magazine' Shows 'Rosy' Power Of Boomer Audience
    Before marketers were scrambling to decode the needs and desires of the gigantic millennial audience, there were baby boomers. And as the boomers aged, their influence remained.
  • Former 'Denver Post' Staffers Launch 'Colorado Sun'
    The 'Colorado Sun' will debut on Civil, a start-up that uses blockchain technology and crypto currency to fund journalism.
  • Magazine Brands Celebrate Pride Month
    Among the pubs participating: Billboard, with openly gay teen singer Troye Sivan on the cover; Paper, with singer Hayley Kiyoko, nicknamed pop's "lesbian Jesus," gracing the cover; and Out (of course).
  • 'Outside' Slims Homepage For Faster Download, Better Ad Experience
    Some media brands, like Outside, are finding ways to trim websites and see better user engagement as a result.
  • Study: Conde Nast Has More Influence on Consumers Than Google or Facebook
    Consumers spend a bulk of their time in the influence or pre-search phase. Essentially, customers know what they want before they seek it out, creating an opportune situation for trusted brands with loyal followers.
  • NYT's 'Modern Love' Column To Become Amazon Series
    "Modern Love" has long been one of the newspaper's most popular columns in print and digital, since its launch in 2004. The series will consist of eight standalone episodes, exploring "love in its multitude of forms, including sexual, romantic, familial, platonic and self-love."
  • PRINT Act Introduced By House Of Reps To Protect Publishers From Tariffs
    The PRINT Act study is meant to directly explore the types of damage the tariffs cause to local news coverage, including reduced employment or harm to local businesses that advertise in their respective papers. According to the News Media Alliance, the tariffs are as high as 32% in some cases and threaten the jobs of 600,000 U.S. workers.
  • Pro-Truth Pledge Hopes To Derail Fake News
    The Pro-Truth Pledge was created by social scientists and other concerned individuals who believe they can apply behavioral science to a critical goal: stopping fake news. So far, nearly 7,500 signers, 72 organizations, 462 government officials and 724 public figures have taken the pledge.
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