According to a Google study, RhythmOne's match rate comes in at a whopping 80%, making it one of the highest rates among bidding exchange partners.
A Tow Center survey found that 11 pubs out of 13 in metro areas have consistently seen a drop in traffic between January 1 and April 1 of 2018, indicating how outlets are faring nine weeks after the algorithm change.
Many in the newspaper industry worried what the tariffs on Canadian newsprint might mean for business. Now, following the introduction of the tariff, the first newspaper casualties are happening.
LittleThings had nearly 60 million comScore unique viewers, including 7 million millennials, at its height and more than 24 million social-media followers before shuttering. Earlier this week, digital media company RockYou announced it had acquired LittleThings, effectively bringing it back to life.
More than 50% of the advertising execs surveyed said the use of ads.txt makes them feel more comfortable with buying programmatic advertising from a publisher, and almost 50% are suspicious of publications that don't use it.
RapGenius.com We see branded/sponsored video content as the fastest-growing revenue. It also sees tremendous value in experiential programs.
The news site continued to build its membership and live events programs, alongside the DPO. It used only part of the $1 million raised, and has not invested all of the capital to date.
As more publishers report revenue fallout following Facebook's increasingly volatile feed (particularly for publishers), media arenas are on the hunt for alternatives.
To date, the DPO money has allowed 'Berkeleyside' to hire an additional reporter, make its site mobile friendly and expand its events and membership programs.
Hearst announced that it had completely acquired the global financial information services company from parent Fimalac S.A., making Fitch Group Hearst's largest wholly-owned business. Hearst is committed to diversifying its revenue streams and looking beyond the typical areas of expansion and investment.