• Publishers Can Reduce Subscriber Churn By Updating Collection Methods
    Updating back-office functions may not be as glamorous as other parts of marketing a news publication, but it worked for "The Seattle Times."
  • Picketing Anna Wintour's House Feels Like An Empty Gesture
    Targeting Wintour is misguided, since she's not directly involved in negotiations with workers.
  • Apple's Latest Privacy Updates Will Hurt Value Of Ad Inventories
    Apple users will be able to hide their internet address information in the Safari web browser, adding to its default blocking of third-party cookies.
  • Gannett Was Right To Resist FBI's Demand For Reader Information
    Gannett argued against the subpoena on the grounds that it was unconstitutional.
  • Publishers Want To Diversify Into Video, Digital Audio Sales
    The desire to sell more digital audio advertising reflects the growth in podcasting.
  • Blackstone's Purchase Of IDG Is Mostly About Tech Data, Not Publishing
    Blackstone's acquisition follows IDG's efforts to build up its marketing technology and data. It's less clear whether it will dispense with IDG's media brands.
  • Hearst's Employee Buyouts Will Help To Avert Job Cuts
    Hearst will effectively reduce its headcount by 5% with the buyouts.
  • Should Publishers Worry About Twitter's Content Strategy?
    Twitter this week began offering a local weather report called "Tomorrow," providing another sign of its strategy to expand into paid content.
  • Google's Antitrust Settlement In France Should Embolden Publishers
    The complaint accused the search giant of abusing its power in the online advertising market.
  • John Oliver's Sponsored Content Stunt Should Resonate With Publishers
    Any publisher that sells native advertising could just as easily have been a target for mockery.
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