• RSS: What Is It And Why You Should Care Part I
    In the relatively short life span of online advertising, a lot of new technologies ladened with over-promises have been left on the doorstep of advertising and media agencies in hopes of a quick and loving adoption. Think what we have asked! We have asked agencies built on the notion that "you can't get fired for buying network TV" to embrace a totally new medium at a time when audiences are disbursing to a multitude of other new media unimagined even 10 years ago: digital video recorders, pay-per-view, podcasting, handhelds, mobile phones, 300 channels of cable, and yes, the Internet.
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