• The Media-Sales Relationship Dynamic: Top-10 Dos and Don'ts
    I've been in the media industry for over six years in New York and San Diego at various ad agencies, and one of my favorite parts of the job is my interaction with sales reps. It could be argued that we work in the best industry in the world, because we're tasked with innovating, strategizing and socializing. The list below includes dos and don'ts for both media buyers and planners and sales reps, based on my own observations, heart-to-hearts with some of my favorite reps, and conversations with fellow media people. If we all follow these simple rules, we can ...
  • What Does WhatsApp's Success Say About Advertising?
    It speaks the truth. Ads suck the life out of the consumer experience. WhatsApp's success says what no one in our industry wants to hear: "Consumers don't want to see ads, especially when they are looking at a mini computer they hold in their hands."
  • The Future Of Native
    2013 will be remembered as the year "native advertising" transitioned from a buzzword to a full-fledged category. As with any newborn, there will certainly be some wobbles and falls along the way as the native category quickly goes from crawl and walk to run, but what's clear is that native will grow and mature into an important part of the digital advertising ecosystem.
  • Why Pandora Rocks -- And Online Video Advertising Should Start Over
    High-caliber content allows a publisher like Pandora to do something no company in the video ad space can, or is willing to do: earn and nourish the attention of the advertiser's target audience first, before serving an ad, and then sustain it after playing the ad. When you listen to music on Pandora, you hear multiple songs before you hear the first commercial. The content has tucked your attention in under a warm blanket well before an ad taps you gently on the shoulder and whispers in your ear. Comfortable and content (pun intended), consumers are more likely to listen ...