Such content could boost brand revenue by an average of 48%, according to a new survey. But it is crucial to maintain brand consistency.
Without more robust audience data, publishers won't be able to realize the full value of their ad inventories.
The data underscores the potential for misinformation about vaccines to spread online.
Another interesting application for email newsletters is to revive newspaper titles that had disappeared.
The U.S. ecommerce market has more room to grow than the digital ad market, which is showing signs of maturing.
The boost was seen in the recent earnings reports of publicly traded publishers, such as The New York Times Co., Meredith Corp. and Gannett Corp.
The portion of U.S. adults who say the federal government should adopt measures to restrict false information grew to 48% this year from 39% in 2018, according to Pew Research.
News publishers are among the top 20 website domains classified as "widely viewed." However, their content comprises 0.3% of what Facebook users see in their personalized news feeds.
The appeals court determined that "Maddow's statement was well within the bounds of what qualified as protected speech under the First Amendment."
Ziff Davis will own J2's media assets - and J2 has been an opportunistic buyer of digital media properties.