• Publishers Can Benefit From Demand For Personalized Brand Content
    Such content could boost brand revenue by an average of 48%, according to a new survey. But it is crucial to maintain brand consistency.
  • Apple's News Partner Program Offers More Unknowns
    Without more robust audience data, publishers won't be able to realize the full value of their ad inventories.
  • Vaccine News Sees Notable Distribution On Social Media
    The data underscores the potential for misinformation about vaccines to spread online.
  • E-Editions Of Newspapers Breathe New Life Into Their Brands
    Another interesting application for email newsletters is to revive newspaper titles that had disappeared.
  • Vox Media Can Add To Ecommerce Ambitions With 'Punch'
    The U.S. ecommerce market has more room to grow than the digital ad market, which is showing signs of maturing.
  • Recovery In Ad Spending Mostly Lifts Digital Sales
    The boost was seen in the recent earnings reports of publicly traded publishers, such as The New York Times Co., Meredith Corp. and Gannett Corp.
  • Public Willingness To Restrict Online Freedom Is Worrisome
    The portion of U.S. adults who say the federal government should adopt measures to restrict false information grew to 48% this year from 39% in 2018, according to Pew Research.
  • Facebook's Content Report Shows Slim Viewership Of News
    News publishers are among the top 20 website domains classified as "widely viewed." However, their content comprises 0.3% of what Facebook users see in their personalized news feeds.
  • Rachel Maddow's Court Victory Bodes Well For Right-Wing Media
    The appeals court determined that "Maddow's statement was well within the bounds of what qualified as protected speech under the First Amendment."
  • What Will Ziff Davis Buy With A $1 Billion War Chest?
    Ziff Davis will own J2's media assets - and J2 has been an opportunistic buyer of digital media properties.
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