• An Open Letter To The Open Letter Writers
    The recent NewFronts sparked a lot of interest and subsequent debate about the value of digital video advertising. It was exciting to read about all of the publisher presentations and hear about the parties. Apparently Snoop Dogg was in the house. Post hysteria and hangovers, two "open letters" appeared in the digital advertising trades. The first was from a group of high profile digital buying directors. They shared succinct points for "publishers" to consider in order for digital video advertising to improve and prosper. Immediately responding to this letter with an "open letter" of his own was IAB President-CEO Randall ...