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Coke Zero is zeroing out in the U.S., to be replaced by Coca-Cola Zero Sugar, which contains the exact same artificial sweeteners - aspartame and acesulfame K - but is said ... Read the whole story
PACKAGED GOODSThree new short spots for the brand directly address the stinkiness of smelly feet, directly addressing the "funkiness" of feet. The spots intercut visuals ... Read the whole story
- COMMENTARY
Advertisers want brand safety at scale. Who's going to answer that demand? Read the whole story
RETAILOfferings include 15-minute mini-facials, 45-minute makeovers, Pantone Color IQ touchscreens and omnichannel offerings like rush deliveries from its larger store in the nearby Prudential ... Read the whole story
FINANCIAL SERVICES"Facebook is where our soccer audience engages with Mala Suerte the most," Allstate's Lorena Nunez tells "Marketing Daily." Read the whole story
RESEARCHA big surprise is the difference in engagement levels among brands in the same industry, Origami Logic CMO Steven Wastie tells "Marketing Daily." Read the whole story
- TECHNOLOGY
"That's a significant opportunity for energy companies and consumers as well," Tom Kerber, director of IoT strategy at Parks Associates, tells "Marketing Daily." Read the whole story
FOODTV creative and owned social media efforts commenced this week, and additional marketing support will be staggered over the coming months. Read the whole story
