November 7 - 10, 2021
Monday, October 25, 2021
Top of The News
The NFL great, a longtime pitchman for the brand, offers such services as haircare tips and tricks, video unboxing, and extremely dramatic voiceover work. Read the whole story
RESTAURANTSStories about the brand's issues with communicating its bigger burger size have circulated for years, says A&W's Liz Bazner. Read the whole story
A federal agency has launched an investigation into how Google, Apple and other tech companies handle information about consumers' purchases. Read the whole story
AUTOMOTIVEThe creative aims to show how Alfa Romeo vehicles are designed, with a premium placed on both driving and emotion. Read the whole story
SPIRITSAmong ideas spurred by the pandemic: holiday DoppelDrinker campaign, where brand created cut-outs of folks who couldn't be there in person. Read the whole story
- COMMENTARY
IT is first in conducting high-level analytics and using feedback from surveys, Wunderman Thompson Technology and Sitecore report. Read the whole story
COMMENTARYSuper Coffee calls out 'Dunkin, Starbucks in each company's hometown newspaper ads. Read the whole story
Study found most viewers would prefer to sit back and enjoy the ads. They don't want to interact or take an action like posting. Read the whole story
- COMMENTARY
It's better to identify the content they want, rather than inundating them with a barrage of articles. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 3 - 6, 2021
Hilton Santa Barbara Beachfront Resort
Featuring top industry speakers including:
Mariana Uribe - Campbell's Soup, Marketing Category Lead, Global Snacks
Bryan Waddell - Nestlé USA, Head of Influencer, Gaming and Esports
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Brand Insider Summit QSR
Email Insider Summit
December 5 - 8, 2021
