Talking about pushing back on the Amazon Effect, Swingle says, "There's going to be higher expectations from consumers for things that they consider differentiated ... Read the whole story

OOH isn't just for billboards anymore. It's how brands interact with consumers visually when they're out of their house. Read the whole story

And Google is moving into the business of producing games, with an offshoot called Stadia Games and Entertainment. Read the whole story

Miki Berardelli, CEO of Kidbox, says her company is on track to reach profitability this year. Read the whole story

Replacing Tucker is Allyson Witherspoon, currently general manager, global brand engagement, Nissan Motor Co., Ltd. Read the whole story

Within 18 months, the majority (53%) of customer service organizations are expected to be using chatbots. Read the whole story

The sports bar is introducing an in-restaurant response to the spike in vasectomy procedures during the NCAA tournament. Read the whole story

Cape Cod Chips, Kettle Brand Potato Chips, Snyder's of Hanover, and Goldfish Epic Crunch are launching new ad campaigns, developed with VMLY&R. Read the whole story

Polestar, the Volvo Cars performance company and brand, recently announced it will offer a vegan interior in its new Polestar 2. Read the whole story

New Saint Archer Gold is getting a full-out marketing push in four test markets. Read the whole story

Unveiling the iPads now leaves the splashier March 25 Apple presentation to hype its often-rumored online TV service. Read the whole story

Add Madison Reed to the growing list of D2C brands turning to TV campaigns, with a a series of spots on cable TV. Read the whole story

Food was the leading topic for the SXSW social media community, with 603 mentions. Read the whole story