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American American Airlines CEO Doug Parker finds it "puzzling" that Qatar Airways is floating the idea of buying a 10% stake in the carrier - particularly since U.S.-based airlines ... Read the whole story
BEVERAGESThe seasonal campaign, part of the brand's "Wanna Sprite" umbrella campaign, is based on Sprite's offering limited-time cans and bottles bearing lyrics from six ... Read the whole story
RETAIL"Retailers tend to have this knee-jerk reaction toward digital, and this sense that it is taking away sales. But these innovations actually solve fundamental ... Read the whole story
FINANCIAL SERVICESA social experiment-based short film, "Lost Purse" provides a look into the life of a domestic violence victim through a purse she has left ... Read the whole story
AUTOMOTIVEPulled by the Model X SUV, which can tow up to 5,000 pounds, this custom Airstream trailer is retrofitted to showcase all interior and ... Read the whole story
RESEARCHThis year's top 50 list reflects marketing's increasing diversity. A third of the CMOs are women, including three out of the top 10 spots, ... Read the whole story
It's easier to herd cats than to get agencies to work together. Yet two years ago, Pio Schunker joined Samsung with a vision to ... Read the whole story
RETAILCheap gas is a factor, with the national average now four cents cheaper per gallon than last year. Airline and rental car costs are ... Read the whole story
Integration of organic, local and paid-search strategies increases click-share percentages, a recent study finds. Read the whole story
