Employees were "blindsided" by GM's plan, finding out about it on Slack. Of course, this is the same company that lays off longtime employees via email. Read the whole story
"'Save the Planet' gives common electric car tropes the middle finger and assures our fans that we will keep our DNA at all costs," … Read the whole story
Direct fan engagement is a large component of the partnership, with experiential intimate as well as "grand" pop-ups across the country. Read the whole story
Launched for International Breakup Day on Dec. 11, calculator estimates how many boxes of tissues it will take to get over an ex. Read the whole story
The stakes for brand loyalty in a post-DEI era are changing, and Collage Group predicts companies like Walmart will lose while brands addressing the … Read the whole story
The automaker's "Electrified Dreams" float will be accompanied by a fully electrified vehicle fleet for the first time in the parade's 136-year history. Read the whole story
The brand promoted its "NBA Dreams" sweepstakes with a promotional video starring Oklahoma City Thunder All Star Shai Gilgeous-Alexander. Read the whole story
Amazon Pharmacy's Gupta: "If you talk about the health impacts of climate, that actually polls incredibly well" and "bridges [any] partisan gap." Read the whole story
The 2025 Super Bowl will mark the eighth straight year that the Kellanova potato chip brand will be in the game, this time around … Read the whole story
The best rebrands these days are in fact more about removing outside noise and keeping only what matters -- or keeping only what's iconic. Read the whole story
Direct mail spending is expected to hit $37.3 billion this year, Winterberry Group reports. Read the whole story
New campaign focuses on the joy of the holiday road trip, and all the coffee required to make the drive fun. Read the whole story
Stephen Spiewak, Director of Organic Marketing from Hallow writes about how brands can share their data (visual graphic of data flow above) for storytelling … Read the whole story
Last month, we had our QSR Summit in Santa Barbara. Check out clips from both on stage sessions featuring Voodoo Doughnut, Jack in the … Read the whole story