MediaPost Publications - Marketing Daily

by Sarah Mahoney

Walmart unveiled "Built for Better" -- the digital destination that makes it easier for customers to find eco-friendly products. Read the whole story

QSR
Del Taco Launches Multi-Tier Rewards Program
by Steve Ellwanger
Upon joining Del Yeah! Rewards, members immediately receive an offer for two free tacos and the ability to start earning points for more rewards. Read the whole story
AUTOMOTIVE
Jeep, Ram, Fiat Partner With Bono's (Red)
by Tanya Gazdik
The multiyear partnership, including special-edition vehicles, will deliver a minimum of $4 million of the brands' proceeds to fight global health emergencies. Read the whole story

Study: Brands Cite Redundancy And Speed As Martech Pain Points
by Ray Schultz
Yet security is the main consideration when they are evaluating new tools for their stacks, Treasure Data reports. Read the whole story
COMMENTARY
Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
by Ray Schultz, Columnist
A majority are planning to offer incentives for opting in to tracking, and others will invest more in first-party data, Redpoint and the Harris … Read the whole story
COMMENTARY
Today's Workplace Culture Gap
by Ivy Cohen
A strong corporate culture will translate into a strong relationship between a brand and its stakeholders. Read the whole story
SPIRITS
Cognac Campaigns Tap Janelle Monae, Games, Urban League
by Les Luchter
"Cognac is the second-fastest growing spirits category in the U.S.," says Pamela Forbus, CMO of Pernod Ricard North America, Read the whole story
Talk Dirty To Me: Pine Sol Boasts It's 'Clean AF'
by Todd Wasserman
Though it doesn't spell out what AF means, a quick Google search will do the heavy lifting for you. Read the whole story
New Campaign Targets Groups Hesitant About COVID-19 Vaccines
by Steve McClellan
The Ad Council is working with Deutsch LA, Saatchi & Saatchi, the American Academy of Pediatrics and the COVID Collaborative on the new effort. Read the whole story