July 26 - 29, 2020
Friday, May 29, 2020
Top of The News
The "slow rollout" of new sample process will NOT be "where you go and just pick up an open sample with your fingers," says CFO. Read the whole story
APPARELIn what might be its strongest statement about racial harmony yet, Nike late Friday released a video that turned its decades-old slogan on its ... Read the whole story
GAMINGGoogle reports that during the week of April 12, searches using the phrase "Game apps to..." doubled in English-speaking nations. Read the whole story
AUTOMOTIVEHyundai models and technologies will be featured in five upcoming Sony Pictures films including the sequel to "Spider-Man: Far From Home." Read the whole story
SPORTSItalian luxury brand Gucci is partnering with Wildlife, mobile gaming company, to make outfits similar to those worn by characters in "Tennis Clash." Read the whole story
Creative for the "Pint-Sized Heroes" campaign was shot remotely, with a dozen people in eight different cities via Zoom and iPhone. Read the whole story
- COMMENTARY
To everyone who is NOT a Trumper, Nazi, racist or fascist: Close down your account and wait for someone else to open "Facebook II." Read the whole story
Over three-fourths of small business owners feel their digital marketing is effective, The Manifest reports. Read the whole story
CONSUMER PACKAGED GOODSThe new suite of King C. Gillette products may be Gillette's entry into a wider world of grooming in which razor's just the beginning. Read the whole story
CONSUMER PACKAGED GOODSEntrants were invited to use AR technology to transform their baby's face into the brand's iconic, hand-drawn logo. Read the whole story
- COMMENTARY
Brands may encounter "revenge spending" by consumers who will overcompensate for the lack of spending opportunities in lockdown. A GroupM study addresses such consumer ... Read the whole story
- COMMENTARY
The term Dark Social describes digital content shared via platforms that can't be tracked by marketers. Read the whole story
"It's clear that people are saying, 'I want to go back, but make sure I'm safe,'" notes a GfK exec. Read the whole story
UPCOMING EVENTS
Email Insider Summit July 8 - 11, 2020
The Chateaux at Silver Lake, Park City, UT
Featuring top industry speakers including:
Allie Donovan - Brooklinen, Director of Email and Retention
Angela Ko - Boxed, Associate Director, CRM & Retention
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