The spot, via McCann London, is styled like one of Perry's videos, complete with fun outfits. Read the whole story

This is the first campaign for Pacifica in four years that doesn't feature actress Kathryn Hahn. Read the whole story

"This is our first integrated campaign that will run on multiple platforms that reach Hispanic consumers," says PepsiCo energy category CMO Fabiola Torres. Read the whole story

Company is rolling out marketing effort starring social media phenom Tabitha Brown, whom the company described as "a beacon of positivity," Read the whole story

Brands should focus on behavior and conversions, says Breinify CEO Diane Keng. Read the whole story

Massachusetts offers higher wages for a marketing manager -- $183,200 on average -- and provides the largest number of marketing job openings. Read the whole story

Genexa's two acetaminophen products don't contain artificial inactive ingredients like dyes and synthetic fillers. Read the whole story

Grubhub blanketed New York City with OOH placements encouraging people not to skip lunch as they adjust to new work habits. Read the whole story

Hurt by rising expenses, Walmart's operating income dropped 22.7% to $5.3 billion, compared with $6.9 billion in the year-ago period. Read the whole story

In latest ad, everybody's in a good mood when they're around a United plane -- even the captain, laughing in the cockpit. Read the whole story

Incisiv looks at loyalty in three retail sectors: convenience, grocery and QSR. Almost all shoppers choose digital as the starting point. Read the whole story

Noodles & Company is repositioning itself, extending warmer welcome to guests and job applicants. And a besotted diner just won't go home. Read the whole story