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With "no visible logo or pattern," brand aims "to be the foundation building blocks for translating each individual's style," says president of global creative. Read the whole story
TRAVELOver half (54%) of all U.S. respondents earning more than $50,000 are considering domestic air travel for their next trip. Read the whole story
AUTOMOTIVE"The timing also felt natural, capitalizing on spring break and other road trip activities taking place this time of year," says Honda's Allie Coulter. Read the whole story
BEVERAGESUnlike other major hard seltzers, Spindrift Spiked uses water and "only real ingredients and not synthetic flavors, sweeteners or additives," it boasts. Read the whole story
COMMENTARYChipotle was already ahead of many marketing curves that both the pandemic and social unrest accelerated in the last year. App ordering: check. Esports: … Read the whole story
FOODNew campaigns for established and emerging frozen confections check lots of boxes-from luxury to wellness to plant-based. Read the whole story
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Outside of email addresses, half of consumers will share little information. And most believe their mobile phones are listening to them, Tinuiti reports. Read the whole story
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"Behavioral advertising generates profits by turning people into products and their activity into assets," the bill states. Read the whole story
APPLIANCESOwners can upgrade their smart oven models by downloading the GE No-Preheat Air Fry feature onto their phones. Read the whole story
AUTOMOTIVEThe same type of Alexa voice command functionality many people have in their homes will be wired to 700,000 Ford vehicles in 2021. Read the whole story
AUTOMOTIVEChevrolet works with Carol H. Williams Advertising, the brand's African American agency of record, on the "Discover the Unexpected" fellowship. Read the whole story
The creative shows a photograph of a house and its surroundings being burned down by a wildfire. Read the whole story
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Like so many others, I've been spending a lot of time working with colleagues to plan -- and rethink -- how we will work … Read the whole story
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For example, sponsor makegood trips: Those with a Class of 2020 diploma (and any others in their party) should enjoy a 20% discount. Read the whole story
