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Under the all-cash deal, Tel Aviv-based SodaStream will become an independent division of PepsiCo, with current management team intact. Read the whole story
HOME GOODSAce dominated the home-improvement category in the Market Force ranking, with a score of 68%, better than Menards, with 58%, and Lowes, with 54%. Read the whole story
SPIRITSThe "quality vodka for priced everyone" messaging continues, with Ted Danson now joined by Laverne Cox and others to enjoy "non-pretentious" types of fun. Read the whole story
HEALTH AND BEAUTY AIDSHarry's, the direct-to-consumer shaving brand, promotes its new body wash and bar soaps via a rapped version of the kids' classic "Chicka Chicka Boom ... Read the whole story
BEVERAGESThe plant-based hydration drink--which will expand into traditional retail in November--boasts multiple functional benefits aimed at attracting health-conscious millennials. It's taking on flavored waters ... Read the whole story
AUTOMOTIVE"We Dig Dirt" says KIOTI Tractor in its latest ad campaign -- and the company isn't kidding. Read the whole story
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Ford delivered a 44-page self-driving safety report titled "A Matter of Trust" to the U.S. Department of Transportation. Read the whole story
CONSUMER PACKAGED GOODSSince 2005, the Procter & Gamble brand has brought its portable laundry services to people hit by tragedy. Read the whole story
RETAILWalmart's good news was propelled by a 40% jump in e-commerce sales and strong results in its grocery business. Read the whole story
The Toronto-based storefront serves as a series of "playful, interactive spaces" where visitors can test the brand's kitchen, laundry, and floor-care appliances. Read the whole story
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The good news, per the VAB, is that it appears TV advertising equals specific digital media gains in terms of unique visitors -- a ... Read the whole story
