The experience "allows us to educate potential customers on how functional, fun and within reach our new EV is," says VW's Kimberley Gardiner. Read the whole story

NxtBar's keto- and paleo-friendly products would reside within GenTech's Sinfit Nutrition subsidiary, whose brands include Secret Javas and Yourganics. Read the whole story

The band "actively contributed their thoughts and attitude" to the campaign for the BMW iX and the BMW i4, says BMW's Jens Thiemer. Read the whole story

Just in time for Father's Day, the spot, "Dad Mode," features Eugene and Sarah Levy engaging in a humorous early morning exchange. Read the whole story

Both the Hulu and HBO Max installations are connected with larger efforts tied in with the LGBTQ+ and Latino communities respectively. Read the whole story

Data collaboration platform InfoSum's new tool allows brands to achieve addressability across channels, the company says. Read the whole story

Demand Engine will allow clients to generate marketing-qualified leads, the publisher says. Read the whole story

Delivery charges are the biggest barrier to ordering online -- at least in the developed world, according to YouGov. Read the whole story

Aspercreme has launched a campaign from Terri & Sandy with 15-second spots across TV, online video, and social media to introduce the tagline. Read the whole story

Founder Josh Cliffords envisions FreeWater as a B2B and B2C platform fueled by revenue from ads on paper cartons and aluminum cans of spring … Read the whole story

El Pollo Loco has a 45-year legacy of serving authentic Mexican fare principally to a Southwest clientele who know the difference. So as the … Read the whole story