• Young Streamers Believe They Are Overspending On TV, Video
    U.S. TV consumers are now spending on average $120 every month on total legacy pay TV and streaming services fees, according to research from Fox Corp's streamer Tubi.
  • Global Ad, Marketing Spend To Rise 7.7% In 2024
    PQ Media expects growth in ad and marketing spend due to political campaigns in 15 of the top 20 U.S. markets and record media spend for the Summer Olympics in Paris.
  • Daily Family Co-Viewing Steady At 44%, YouTube Is Kids' Top Platform
    Daily family TV/video co-viewing remained virtually the same in Q4 2023 as the previous-year period, according to Precise TV, an ad platform using contextual intelligence for video campaigns.
  • Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
    Streaming TV and video platforms have slowed national TV ad spend - paid advertising, or the value of TV on-air promotion messaging - down 22% over a recent 90-day period, according to EDO Ad EnGage estimates.
  • Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'
    A third of advertisers now consider addressable TV advertising a "must buy" vs. 22% a year ago, according to DirecTV, which says improved ROI is key in its annual report on addressable advertising.
  • Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTV
    Linear TV's average daily reach sank 4% to around 57 million homes In second-half 2023 vs. the year before, Samba TV says - and that reach number was virtually flat.
  • More Shoppable TV Is Coming
    Nearly 30% of CTV users have made a purchase directly from their TV screen in the last three months after seeing a TV ad, an LG Ad Solutions report finds. This is still far behind other media channels when it comes to viewing a TV ad, with 56% buying products via mobile phone, 45% from laptop/desktop, 31% from in-store, 31% from tablets, and 14% from a smart assistant.
  • Consumers Strongly Consider Streaming As Tiers Amid Price Increases
    What's the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform? About $4 to $5 a month.
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