by Wayne Friedman on Feb 12, 8:00 AM
TVision, which has "eyes on the screen" technology, estimates attention index scores of 119, 122, 122 and 121 for the first through fourth quarters of the game.
by Wayne Friedman on Feb 5, 12:00 AM
The latest reading of Q3 2024 churn rates for all streamers shows Paramount+ is highest among big streamers, around 7.8%. Netflix remains the lowest at approximately 2.1%.
by Wayne Friedman on Jan 29, 8:00 AM
Streaming co-viewing for all on-demand OTT programming was higher than linear TV at a near-constant 1.66 average. Linear TV posted a 1.38 and the 'Tyson vs. Paul' fight averaged 1.87.
by Wayne Friedman on Jan 22, 8:00 AM
The Paramount Global streamer led all platforms with 42.0 million gross U.S. sign-ups, followed by Hulu (on demand) at 31.2 million, Peacock at 30.6 million and Netflix at 26.5 million.
by Wayne Friedman on Jan 16, 8:00 AM
Although ad-supported streaming and digital platform businesses continue to show gains, a GfK study for the TVB says, ad-free streaming platforms are still a big part of the streaming marketplace.
by Wayne Friedman on Jan 8, 8:00 AM
Amazon grew 40%, Apple was up 63% and LG added 10.8%. Roku still leads as of Q3 2024 with 37% open programmatic ad share vs. 53% the previous year - a 29% drop year-over-year.
by Wayne Friedman on Jan 3, 8:00 AM
Streaming marketing airings on TV commercial content were down 21% to 207,220. All this produced 17% fewer impressions to 83 billion.
by Wayne Friedman on Dec 26, 10:46 AM
Sports TV content costs for TV "packagers" are estimated to be about $35 billion in 2024 - about 40% of all money spent on programming,
by Wayne Friedman on Dec 18, 8:00 AM
Linear TV's total TV/streaming ad time viewing has an 87% share vs. 13% for CTV, according to eMarketer. But CTV generates more revenue than linear TV on a per-hour viewing basis.
To read more articles use the ARCHIVE function on this page.