• Bleeding Accelerates: Traditional Pay TV Lost Nearly 2M Subs In Q3, Led By AT&T
    Kagan and Leichtman put total Q3 net paid-TV subscriber losses across platforms at 1.9M and 1.75M, respectively. Leichtman, which includes top companies representing about 93% of the market, estimates that AT&T--which saw DirecTV sub losses of nearly 1.1M, and smaller losses at U-verse and AT&T Now--accounted for 79% of the loss among these leaders.
  • TiVo Positions To Profit From Viewers' Content Confusion
    The company aims to be a centralized solution for overwhelmed viewers by becoming a content hub through its new TiVo+ connected service and marketing its ML-driven personalized content discovery solution to operators around the world.
  • Pay-TV Players Hope To Become OTT 'Super-Aggregators'
    Most executives surveyed say they view growing consumption of standalone OTT services as an opportunity, although they're (appropriately) afraid of the FAANG gang.
  • Measurement Advances, Partnerships Multiply As ATV Takes Hold
    This week brought Nielsen's extension of SVOD content ratings to Amazon Prime Video and Roku's acquisition of Dataxu, among other notable developments.
  • Addressable's Accelerating Push Into National Inventory
    What has to happen before scalable amounts of national networks' TV inventories are available on an addressable basis? Here's a rundown based on experts who participated in a CIMM workshop.
  • Q&A: CEO David Levy On How OpenAP Market's Pieces Fit Together
    Levy sheds some more light on how buys across linear/digital inventories of four different TV companies will work, as well as next steps for this innovative venture.
  • Connected TV's Momentum Gets The Spotlight
    CTV accounted for 50% of all video ad impressions on Extreme Reach's server in Q2, and CTV distribution/ad supplier Wurl rolled out a new CTV ad marketplace.
  • Leaders Envision Local Broadcast TV's Near Future
    Executives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visions during this week's TVB Forward conference.
  • Roku Profiles 'A New Generation' Of Cord Cutters
    Research lays out five drivers of the accelerated shift to streaming and projects that streamers will outnumber pay-TV users by the end of 2024.
  • Industry Leaders Weigh In On MRC's Final Cross-Media Standards
    What will these standards for video advertising measurement mean for ATV? Several association heads, a measurement company and an independent agency principal offer their takes on that and other aspects (including duration weighting).
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