Kagan and Leichtman put total Q3 net paid-TV subscriber losses across platforms at 1.9M and 1.75M, respectively. Leichtman, which includes top companies representing about 93% of the market, estimates that AT&T--which saw DirecTV sub losses of nearly 1.1M, and smaller losses at U-verse and AT&T Now--accounted for 79% of the loss among these leaders.
The company aims to be a centralized solution for overwhelmed viewers by becoming a content hub through its new TiVo+ connected service and marketing its ML-driven personalized content discovery solution to operators around the world.
Most executives surveyed say they view growing consumption of standalone OTT services as an opportunity, although they're (appropriately) afraid of the FAANG gang.
This week brought Nielsen's extension of SVOD content ratings to Amazon Prime Video and Roku's acquisition of Dataxu, among other notable developments.
What has to happen before scalable amounts of national networks' TV inventories are available on an addressable basis? Here's a rundown based on experts who participated in a CIMM workshop.
Levy sheds some more light on how buys across linear/digital inventories of four different TV companies will work, as well as next steps for this innovative venture.
CTV accounted for 50% of all video ad impressions on Extreme Reach's server in Q2, and CTV distribution/ad supplier Wurl rolled out a new CTV ad marketplace.
Executives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visions during this week's TVB Forward conference.
Research lays out five drivers of the accelerated shift to streaming and projects that streamers will outnumber pay-TV users by the end of 2024.
What will these standards for video advertising measurement mean for ATV? Several association heads, a measurement company and an independent agency principal offer their takes on that and other aspects (including duration weighting).