Over 90% of viewers say long-form content is the "gold standard of premium" content, and another 90% believe long-form programming is a "valuable use of their time," DirecTV research finds.

Apple TV is far down in second place at 13.3%, followed by Amazon Fire TV, Samsung, LG, Xiaomi and Vizio. Apple TV and LG recorded the strongest gains year-over-year.

Ampere Analysis says there was a 25% share - 103 sports documentaries and docuseries - of all documentaries released from May to July 2024 -- a record share level.

Viewing of older-season Netflix shows rose 86% in second-half 2023 vs. first-half, when there were no new episodes. New releases accounted for over one quarter of TV season viewing hours that year, a study from Ampere Analysis says.

At least 600,000 new U.S. homes watched some of the Olympics each day on average, and in 12 of the 17 days, more than 1 million new households tuned in.

Thirty-eight percent of respondents say their opening smart TV home screens -- with streaming apps -- are the first thing they see when turning on their TV sets.

A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."

A majority of advertisers plan to increase CTV ad spend this year by an average of 21%, a study finds.