by Wayne Friedman on May 9, 8:00 AM
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streaming business among those using only an ad-supported option at 18% - up from 8% in Q1 2023.
by Wayne Friedman on May 1, 12:00 AM
Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
by Wayne Friedman on Apr 25, 8:00 AM
As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.
by Wayne Friedman on Apr 18, 12:02 PM
Live sports have gained more exposure on streaming networks, but linear TV still dominates among brands with sports programming at 90% of all placements, according to SponsorUnited.
by Wayne Friedman on Apr 11, 2:45 PM
Upfront video ad and marketing execs have "some" optimism in the TV-streaming marketplace, but with many caveats, according to an iSpot upfront survey.
by Wayne Friedman on Apr 4, 10:18 PM
In 2023, local TV stations witnessed core ad revenue sinking 3% compared to annual growth for the three years previously, according to Moody's Ratings.
by Wayne Friedman on Mar 28, 12:17 PM
Broadcast and CTV platforms continue to be among the big movers and promoters around crossover use of other media channels, according to GWI, a consumer research company.
by Wayne Friedman on Mar 21, 9:00 AM
Complete "quitting" of program viewing on legacy TV platforms continues to lag "quiet quitting" - viewing cutbacks on cable, satellite or over-the-air platforms, according to a new Inscape report.
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