• 34% Of U.S. Internet Users Report Watching AVOD In Past Month
    That Q3 stat is up from 17% reporting the same in Q3 2020.
  • Comcast's No-Dish, No-STB Sky Glass Takes On Streamers, Cable, Big TV Makers
    Does this "no fuss" device really signal "the end of the set-top box"?
  • Data-Driven Linear Spend On A Roll; Programmatic Buys Still Limited Within CTV
    Large percentages of TV buyers surveyed by Xandr plan budget increases for DDL, OTT/CTV, addressable and other digital video, but only about half of OTT/CTV budgets are allocated to programmatic buys.
  • Streaming Consumption Overtakes Live TV, TV Time-Spent Below Pre-Pandemic Level
    83% report watching streamed TV, versus 81% watching live TV. Heavy live-TV and streaming watchers have both declined, but mid-level streamers have increased significantly.
  • 55% Of TV Viewers Go First To OTT, Vs. 39% To Traditional Pay-TV... But Netflix Is Losing Ground
    Just 11% of 18-to-34 TV viewers go first to live TV from traditional pay-TV sources--but their tendency to try new streamers is also driving a decline in Netflix's status as the #1 default streamer.
  • CTV Platforms Drive 30% Of New OTT Subs, Gen Z Views Video As Much On PCs As TV
    Overall, 72% of households report regularly using multiple platforms for video viewing, finds new Parks Associates research.
  • Even Paid Content Viewers Are Surprisingly Ad-Tolerant
    Roughly 40% to 55% of consumers who pay for video/TV content are OK with ads during TV viewing, a TiVo survey indicates.
  • CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%
    Roku and Amazon Fire TV devices continued to dominate CTV, with 43% and 26% of ad views, respectively - or more than three-quarters of views combined.
  • Six In 10 CTV Households Watch Free, Ad-Supported Streamers
    And YouTube now generates as much in ad revenue as Netflix does in subscription revenue.
  • Disney+ Still Has Vast Opportunity For Growth
    Disney+, already in 61 countries, will push into South Korea, Hong Kong and Taiwan in November. In the U.S., one of its opportunities lies in building social/video engagement with its exclusive content, new data shows.
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