Open programmatic streaming ad buys are roughly 18% to 19% ($6 billion to $7.5 billion) of overall CTV ad spend - around $33.1 billion to $40.4 billion, according to industry estimates.

YouTube, Netflix, Spotify, Apple and others keep investing in the video podcast business. This activity also grows alongside "video shorts" platforms like YouTube Shorts, Reels and TikTok.

Nearly 40% of linear audiences now access linear TV channels via some form of streaming platforms or apps - up from 38% a year ago.

S&P says 'casual' sports fans are those who watch less than five hours of sports per week, with 'avid' fans at 10 hours or more and 'moderate' fans at five to 10 hours.

According to a new study by Reviews.org: "Many viewers are canceling, downgrading, and cycling in and out of subscriptions."

Nearly two-thirds of U.S. internet consumers 18-24 (61%) have been to a movie theater at least once in the last six months, Ampere Analysis finds - up from the pre-pandemic period of Q1 2020 (at 58%).

"Gunsmoke" was the series with the most-streamed minutes on FAST platforms from Oct. 2025-April 2026, at 22.5 billion minutes on Pluto TV, according to Peer39, a digital media data company.

The NHL is up 10% in sponsorship year-over-year and 26% over a two-year period to $1.7 billion, according to SponsorUnited.