Programmatic's share of U.S. ad views rose three percentage points in 1H 2022; behavioral had a 73% share of targeted campaigns, to demographic targeting's 27%.
Disney is well on its way, merging databases to enable using Disney+ viewing habits to inform experiences at its parks, and vice-versa.
Nearly half of of teams responsible for addressable TV advertising cover both linear and digital planning, finds the latest survey of agency and brand decision-makers for Go Addressable.
Nearly two-thirds of these families report no access to linear.
Half of adults watch daily on a mobile phone. And SVODs per household now average 3.9, finds Leichtman survey.
Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfaction, finds latest Hub Entertainment Research study.
The big exception is sports programming.
In theory, this rapidly expanding platform lends itself perfectly to branded channels. In practice, it may not be so easy.
Peacock is the latest major streamer to see subscriber growth fizzle. Growing evidence points to inflation and cord-cutting benefitting cheap and free ad-supported streamers far more than SVODs.
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