• Android TV's Growth Looks To Be Outpacing Roku, Amazon Fire TV
    According to new Google Play Store data, the YouTube app for Android TV recently surpassed 100 million installs -- double its install base a little over a year ago.
  • FAST Work: OTT Subs Now In 82% Of U.S. Households
    That's up from 76% in 2020 and 64% in 2018 -- and free or cheap ad-supported streamers are pushing penetration ever higher.
  • Second-Tier Streamers Report Mostly Mixed Monetization Models
    Most apps include advertising, but nearly as many also sell subscriptions -- and many add product placement and sponsorships, as well.
  • What's Right - And Wrong - With AVODs
    Consumers are quite open to ad-supported streaming services -- even if modest fees are involved -- but they're frustrated by the current state of the advertising experience.
  • Average U.S. Viewer Now Uses Nearly 6 Different TV Sources
    The number using any streaming service is 79%, versus 60% using a traditional pay-TV service. The percentages using three or more top SVODs leapt over the past year, as did the percentage using at least one free streamer.
  • Chief Investment Execs On How The Linear-To-Streaming Shift Will Impact The Upfront
    Five agency power players say that the wealth of streaming/CTV options beyond broadcasters' own digital extensions means that nothing -- including the success of linear/digital packaging pushes -- can be taken for granted in this year's negotiations.
  • Streaming's 'Staggering' Disruption Since 2019 Drove Netflix U.S. Share Down Nearly 20 Points
    With the last two major SVOD launches in the game as of Q4 2020, the U.S. market-share impacts of growing competition on Netflix and #2 Hulu are clear. But Netflix still has a not-so-secret weapon: extraordinary customer loyalty.
  • Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
    Media buyers surveyed by IAB at the end of Q1 now say digital video, including CTV/OTT, will take a 20% share of total media budget this year -- up from 13% in IAB's November 2020 survey. Linear TV's average share of total is now 18%, versus 15% in November.
  • FreeWheel Narrows The Addressable Linear/Digital Divide
    New technology, in pilot, allows sellers to offer more linear addressable video ad inventory, coupled with inventory on digital video platforms -- which should enable advertisers to extend targeted audience reach while managing frequency.
  • Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
    Legacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says this agency executive.
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