by Karlene Lukovitz on Aug 30, 4:18 PM
TV attribution is expected in automotive at the national advertising level, and poised for growth at the local level, say TV marketing and supplier execs.
by Karlene Lukovitz on Aug 23, 1:49 PM
When it comes to local media buys, the complexity, along with the opportunities, have grown exponentially. A new Nielsen report offers a detailed status report and profiles streamers vs. non-streamers.
by Karlene Lukovitz on Aug 16, 4:13 PM
Witness the stress on ATV's growth potential behind the Viacom-CBS remerger, and the win/win deal between Disney and Charter.
by Karlene Lukovitz on Aug 9, 2:49 PM
Digital News Daily's editor launches a weekly column dedicated to exploring this promising-but-complex media sector.
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