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Brands Spent $369M On Ad-Supported Streamers In Q1
by Karlene Lukovitz on May 13, 12:50 PM
That's expectedly down a bit from the holiday quarter, but up 5% versus Q3 2021.
Pulse Check: Buyers Weigh In On CTV's Advantages, Remaining Obstacles
by Karlene Lukovitz on May 6, 10:43 AM
More input on why CTV spend, while growing, is still far below its share of total TV viewing.
To read more articles use the ARCHIVE function on this page.
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