by Karlene Lukovitz on Sep 27, 4:49 PM
Executives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visions during this week's TVB Forward conference.
by Karlene Lukovitz on Sep 20, 3:15 PM
Research lays out five drivers of the accelerated shift to streaming and projects that streamers will outnumber pay-TV users by the end of 2024.
by Karlene Lukovitz on Sep 13, 3:08 PM
What will these standards for video advertising measurement mean for ATV? Several association heads, a measurement company and an independent agency principal offer their takes on that and other aspects (including duration weighting).
by Karlene Lukovitz on Sep 6, 2:56 PM
After an extensive analysis of what will be required on the technical end, consultant Tom Morgan says it's doable, with cooperation in a few critical areas.
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