• Roku Profiles "A New Generation" Of Cord Cutters
    Research lays out five drivers of the accelerated shift to streaming and projects that streamers will outnumber pay-TV users by the end of 2024.
  • Industry Leaders Weigh In On MRC's Final Cross-Media Standards
    What will these standards for video advertising measurement mean for ATV? Several association heads, a measurement company and an independent agency principal offer their takes on that and other aspects (including duration weighting).
  • Universal Addressability: Not Easy, But 'Within Reach,' Concludes New White Paper
    After an extensive analysis of what will be required on the technical end, consultant Tom Morgan says it's doable, with cooperation in a few critical areas.