• Is A 'New' Pay-TV Bundle Part Of Our Future?
    Will cord-cutters' frustration with too many services push traditional pay-TV operators and streaming services to cooperate to offer converged bundles?
  • Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020
    The year-end flurry of OTT, CTV and addressable deals, partnerships, and new solutions and metrics speaks to an industry scrambling to take shape, and to the bumpy road ahead in the coming months.
  • Hulu Lets Brands Target Binge Watchers, Woo Them With New Ad Formats (Including Ad-Free Episodes)
    The streamer is demonstrating the power of OTT, on-demand user data and machine learning by enabling less disruptive--possibly even welcomed--ad messaging and offers to the binge watchers who account for half of the viewing hours on its AVOD version.
  • Will 5G Super-Charge OTT?
    A new Deloitte U.S. consumer survey points to rapid adoption, but as always, there are "ifs."