by Karlene Lukovitz on Jan 28, 4:25 PM
In Q4 alone, FAST penetration increased by 4.9 percentage points, making it the fastest-growing streaming tier and putting it nearly on par with AVOD.
by Karlene Lukovitz on Jan 21, 3:25 PM
Ad executives' estimation of the value of TV -- including linear, addressable and OTT/CTV -- is up from last year, putting it in a tie with digital video.
by Karlene Lukovitz on Jan 14, 2:21 PM
TV providers and streamers were two of only three categories that surpassed their 2019 satisfaction levels in 2021.
by Karlene Lukovitz on Jan 7, 3:08 PM
Nearly half of brand, agency and other executives in a global survey think converged TV measurement and planning will make a major impact on their advertising this year, but roughly the same percentage consider poor ability to manage reach and frequency across CTV and other channels to be a top concern.
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