• Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them Invasive
    For long-term business model stability, addressing invasiveness concerns is as or more important than tackling annoying ad repetitiveness.
  • 34% Of U.S. Internet Users Report Watching AVOD In Past Month
    That Q3 stat is up from 17% reporting the same in Q3 2020.
  • Comcast's No-Dish, No-STB Sky Glass Takes On Streamers, Cable, Big TV Makers
    Does this "no fuss" device really signal "the end of the set-top box"?
  • Data-Driven Linear Spend On A Roll; Programmatic Buys Still Limited Within CTV
    Large percentages of TV buyers surveyed by Xandr plan budget increases for DDL, OTT/CTV, addressable and other digital video, but only about half of OTT/CTV budgets are allocated to programmatic buys.