by Karlene Lukovitz on Oct 29, 9:48 AM
By 2023, Hulu and YouTube will still be the top two platforms by CTV revenue, but Roku, Pluto TV and Tubi will have eaten into their shares.
by Karlene Lukovitz on Oct 22, 12:00 AM
For long-term business model stability, addressing invasiveness concerns is as or more important than tackling annoying ad repetitiveness.
by Karlene Lukovitz on Oct 15, 12:22 PM
That Q3 stat is up from 17% reporting the same in Q3 2020.
by Karlene Lukovitz on Oct 8, 1:54 PM
Does this "no fuss" device really signal "the end of the set-top box"?
by Karlene Lukovitz on Oct 1, 5:08 PM
Large percentages of TV buyers surveyed by Xandr plan budget increases for DDL, OTT/CTV, addressable and other digital video, but only about half of OTT/CTV budgets are allocated to programmatic buys.
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