By 2023, Hulu and YouTube will still be the top two platforms by CTV revenue, but Roku, Pluto TV and Tubi will have eaten into their shares.
For long-term business model stability, addressing invasiveness concerns is as or more important than tackling annoying ad repetitiveness.
That Q3 stat is up from 17% reporting the same in Q3 2020.
Does this "no fuss" device really signal "the end of the set-top box"?
Large percentages of TV buyers surveyed by Xandr plan budget increases for DDL, OTT/CTV, addressable and other digital video, but only about half of OTT/CTV budgets are allocated to programmatic buys.