• Will vMVPDs Rule After All? 43% Of Pay-TV Households Say They'll Likely Switch Within 12 Months
    The once-in-decline vMVPD sector could become the dominant successor to traditional pay-TV - if the key players don't get too greedy.
  • Global CTV Ad Impressions Up 76% In 2020's Second Half
    Total video advertising impressions rose 42%, reports Innovid.
  • The Lowdown On CTV/OTV Growth Prospects, And Challenges, For 2021
    CTV programmatic video ad spend is set to leap by 54%, and CTV and digital video/OTT are by far the media most-cited as priorities by the buy side. And despite frequent reports of high CTV ad fraud, linear and social media are perceived as more prone to the biggest industry challenges.
  • New Niche-Streaming Hub Struum Is Sign Of Increasing Aggregation Ahead
    Struum, the still-in-development, ClassPass-like hub for niche streamers from high-profile founders and backers including Michael Eisner, is likely to be one of a growing number of models for aggregating streamers, or their content, in 2021.