by Karlene Lukovitz on Jan 29, 8:29 AM
The once-in-decline vMVPD sector could become the dominant successor to traditional pay-TV - if the key players don't get too greedy.
by Karlene Lukovitz on Jan 22, 4:10 PM
Total video advertising impressions rose 42%, reports Innovid.
by Karlene Lukovitz on Jan 15, 4:26 PM
CTV programmatic video ad spend is set to leap by 54%, and CTV and digital video/OTT are by far the media most-cited as priorities by the buy side. And despite frequent reports of high CTV ad fraud, linear and social media are perceived as more prone to the biggest industry challenges.
by Karlene Lukovitz on Jan 8, 4:17 PM
Struum, the still-in-development, ClassPass-like hub for niche streamers from high-profile founders and backers including Michael Eisner, is likely to be one of a growing number of models for aggregating streamers, or their content, in 2021.
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