by Karlene Lukovitz on Sep 24, 4:33 PM
NBCU's first "One Audience Trends Report" offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, transforming media-buying strategies.
by Karlene Lukovitz on Sep 18, 4:40 PM
Two basic guidelines serve advertisers well when they're venturing into CTV testing, says Roku ad sales marketing VP Dan Robbins.
by Karlene Lukovitz on Sep 11, 3:25 PM
A just-formed CTV-OTT task force aims to address standards, as well as create more advanced programming tools for long-form video.
by Karlene Lukovitz on Sep 4, 2:37 PM
An overview of MVPDs' current reach and in-the-works addressable initiatives.
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