by Karlene Lukovitz on Jun 30, 12:32 PM
Horror stories of campaigns ultimately yielding significantly different-than-expected results are far too common, warns one TV agency analytics expert.
by Karlene Lukovitz on Jun 24, 3:49 PM
D2C marketers report planned spend on CTV averaging 10% of media budgets; want better brand-lift measurement capabilities.
by Karlene Lukovitz on Jun 16, 12:17 PM
In May, streaming's share hit its highest mark to date, at 31.9%, and also saw its largest month-to-month gain, reports Nielsen.
by Karlene Lukovitz on Jun 9, 11:50 AM
The recommendation is based on viewership and ad exposure data from more than 20,000 campaigns.
by Karlene Lukovitz on Jun 2, 11:59 AM
The $6.4 billion in projected upfront spend is on par with total, full-year CTV spend just three years ago.
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