There are significant reasons to buy news content -- "meaning advertisers who avoid news scenes altogether are leaving money on the table."

"Hybrid" households with viewers 50+ are overrepresented at a 114 index, compared to homes headed by 18- to-49-year-olds, which index at 85.

A recent iSpot study found 45.5% of respondents say business outcomes are key, while 28.5% point to verified ad delivery.

Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds.