Sixty-three percent of YouTube channel sessions from viewers are from "creators" such as MrBeast, Dude Perfect and Dash Roblox, according to TVision.

A study by Hub Entertainment finds that the 'default' platform - the service viewers turn on first - is linear TV for 72%.

In Netflix's third-highest subscriber acquisition event in 2026, a trailer was offered during a 6-hour exclusive time period on its launch day - Aug. 27.

Nearly two-thirds (62%) of streaming releases were available for bingeing through the first half of this year, according to Luminate Intelligence, an entertainment researcher.

Amazon Fire TV has a leading 37% share of open programmatic ad spend across all streaming screens. For smaller screens, Android dipped to 15% and iOS came in at 6%.