• CTV Accounts For 60% Of Premium Video Ad Views, Programmatic Buys Now Up To 24%
    Roku and Amazon Fire TV devices continued to dominate CTV, with 43% and 26% of ad views, respectively - or more than three-quarters of views combined.
  • Six In 10 CTV Households Watch Free, Ad-Supported Streamers
    And YouTube now generates as much in ad revenue as Netflix does in subscription revenue.
  • Disney+ Still Has Vast Opportunity For Growth
    Disney+, already in 61 countries, will push into South Korea, Hong Kong and Taiwan in November. In the U.S., one of its opportunities lies in building social/video engagement with its exclusive content, new data shows.
  • CTV Ad Loads Are Important, But Not The Whole Ball Game
    The appeal of CTV's low ad loads can be easily undermined by annoying repetition of ads (especially the same creative) and technical problems like buffering, a new IAB report points out.