by Karlene Lukovitz on Aug 27, 12:00 AM
Roku and Amazon Fire TV devices continued to dominate CTV, with 43% and 26% of ad views, respectively - or more than three-quarters of views combined.
by Karlene Lukovitz on Aug 19, 3:05 PM
And YouTube now generates as much in ad revenue as Netflix does in subscription revenue.
by Karlene Lukovitz on Aug 13, 4:27 PM
Disney+, already in 61 countries, will push into South Korea, Hong Kong and Taiwan in November. In the U.S., one of its opportunities lies in building social/video engagement with its exclusive content, new data shows.
by Karlene Lukovitz on Aug 6, 2:50 PM
The appeal of CTV's low ad loads can be easily undermined by annoying repetition of ads (especially the same creative) and technical problems like buffering, a new IAB report points out.
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