Twenty percent of CTV households' exposure to political ad campaigns' messaging got 81% of "targeted impressions" -- with an average frequency of 77 times for messages.

CTV platforms delivered lower levels of messages for CPG brands consumed by consumers - at 6.63 - less than the 7.42 average for all ad categories.

Linear national TV ad revenue from broadcast and cable TV networks will sink 2.7% to $27.5 billion this year, according to MoffettNathanson estimates, despite strong Summer Olympic and political ad spending.

One major data point: 47% of regular pay TV subscribers also regularly watch FAST networks.