by Karlene Lukovitz on Dec 27, 8:30 AM
With AI accelerating, a newly cookie-less environment and consolidation and bundling on the front burner, buy-side, sell-side and ad-tech executives expect significant change in the year ahead.
by Karlene Lukovitz on Dec 22, 10:08 AM
Advertisers still see downsides amid enthusiasm about CTV. Viewers say they're not getting added value in return for price hikes.
by Karlene Lukovitz on Dec 15, 1:51 PM
A TV-focused guide to making informed, company-specific privacy decisions.
by Karlene Lukovitz on Dec 7, 9:12 AM
Retail media spend is forecast to jump 336% in 2024, to reach 12% of total CTV ad spend.
by Karlene Lukovitz on Dec 1, 8:09 AM
Strategically managed, some high-churn subscribers can actually enhance profitability, according to one strategic consultant's analytics.
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