• Where Is The TV/Video Ecosystem Headed? Thoughts From Disney, Discovery, Dentsu, Ampersand
    With all of the focus on streaming, CTV and addressable now, executives at these leading companies say that the industry needs to fashion a holistic approach that best employs the differing strengths of linear TV and advanced platforms.
  • ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner
    Leveraging the company's SVOD and AVOD assets, and expanding advanced advertising partnerships, are linchpins in the core strategy of growing revenue by deploying content from all of the newly merged company's units across all platforms.
  • Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To Amazon
    Roku's devices still heavily dominate, with 59% of programmatic ad share in this growing arena, but Amazon, driven by Fire TV, captured 19% last year, according to a new report from Pixalate.
  • Practical Ways To Protect Campaigns And Staunch Growing CTV Ad Fraud
    Ad fraud in the CTV environment has grown along with ad spend, as in other emerging digital ad environments. An ad-fraud prevention expert lays out concrete steps that media buyers, marketers and platforms can take to protect advertising investments and revenue growth during as this promising channel continues to take shape.