by Karlene Lukovitz on Feb 19, 3:06 PM
While spending on CTV/OTT continues to grow, 51% of advertisers still say they view linear TV as the most valuable video platform. And when big advertisers buy CTV, they favor options available through the TV network companies.
by Karlene Lukovitz on Feb 12, 4:28 PM
A look at vMVPDs' shares of subscriptions and sign-ups, resubscribe and trial conversion rates, and more, courtesy of data from Antenna.
by Karlene Lukovitz on Feb 5, 1:45 PM
The growth of connected-TV devices and stay-at-home dynamics are expected to boost streaming viewership and engagement opportunities, says one digital ad-tech exec.
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