• YouTube TV Latest To Eye Free Channels To Pump Up Advertising
    YouTube TV is reportedly in talks with Vox Media, Brat TV and others to add free, ad-supported streaming channels -- a way to attract more streaming ad dollars while giving platform users cost-free value-added content.
  • Addressable's Remaining Obstacles: More Business Than Tech?
    The core technology needed to drive a breakthrough for addressable TV advertising exists, but industry cooperation is needed to "put the pipes together," say ad-tech executives.
  • Will 2022 Be Addressable's Breakout Year?
    Execs from top agencies weigh in on what's needed to accelerate momentum and spend levels.
  • CTV Secures Its Leading Share Of Video Ad Impressions
    CTV's share of impressions has been 35% or higher in each of the past five quarters.